The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick, and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content, make your point faster, tell your readers what's in it for them, construct winning documents of every kind--print, electronic, and even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work. ¿ FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English.
150 powerful bite-size techniques for supercharging all your business communications: print, web, e-mail, and in person! Three full books of indispensable, practical advice on virtually every form of business communication! Discover how to write e-mails, reports, proposals, and web content that really pack a punch… build presentations around what people really want to know… communicate successfully in every negotiation scenario, even the most frustrating or unexpected… and much more! From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, James O’Rourke, and Leigh Thompson
Get answers, get action! Supercharge your business writing, question asking, presentation delivery, and more! Three full books of proven solutions for supercharging personal effectiveness by improving the way you communicate! Master 52 proven, bite-size, easy-to-use business writing techniques for improving everything from emails to proposals… discover how to ask better questions, and get better, more actionable answers… learn how to make presentations that win, from the world’s #1 presentation expert! From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, T. J. Fadem, and Jerry Weissman
This is the eBook version of the printed book. This element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. A practical, step-by-step plan for organizing emails that communicate effectively to motivate the actions you’re looking for. Once you’ve thought about your goal, your audience, and mapping your content, organizing your piece logically should become a snap. Suppose you’re writing a memo to introduce your staff to a new system for reporting their work hours....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Decide what to say, why you’re saying it, and how to say it--so you get the best results, every time! Everything you write reflects you. E-mails are often kicked upstairs, and as some politicians and business leaders have learned the hard way, they’re indelible. Even in the digital age, you need to plan--and here’s a step-by-step system that works for just about anything you write.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. vailable in print and digital formats. Master the simple editing techniques that make the difference between average emails and powerfully effective messages! “A writer isn’t someone who writes, but someone who rewrites.” This basic principle applies to all business writing--especiallynewer forms like e-mail. You may have found editing difficult. However, some guidelines and practice can make all the difference in producing clear, effective writing that connects with readers in the 21st-century digital world.
This is the eBook version of the printed book. Thie Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Make sure every email has a purpose--and your message is instantly clear to everyone you’re sending it to. We’ve become a nation of scanners. We screen every incoming message for relevance and importance, and if we decide to read it, usually give it a rapid review and stop as soon as we’ve gotten the gist. We simply don’t like reading a lot of text on screen. Take this into account in crafting your e-mails. Keep these things in mind....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Why you should be writing articles and getting published (it’s easier than you think)! Why write articles? Ask Ben. He’s a lawyer who specializes in small business tax strategies. A regional business editor overheard him talking about this, and asked him to write a brief article. It evolved into a monthly column. The pay? Zilch. But Ben is reaping big benefits from establishing himself as his region’s leading expert. Ben was lucky, but there’s a world out there hungry for content.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. When to write a letter, not an e-mail--and how to make sure that letter does the job! Even in the digital age, businesspeople use letters for building client relations, proposals, references, invitations, and other formal occasions of the business world. In each case, the step-by-step process will focus your thinking so you come up with the right presentation. To achieve your goal, consciously decide when you are writing a letter and think it through as a letter.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to write reports that people actually read—and then act upon! Feel buried by requests for reports? You’re not alone. With fewer face-to-face meetings and so many collaborations to manage, report writing has become an even more important skill. A successful report is easy to define: It’s read and results in action. Write to be read. Here’s how....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Your communications have more goals than you realize: articulate them all, so you can achieve them all! Suppose you’re reporting on the results of an extended project you supervised. Your basic goal is to inform and document. But that’s only part of the agenda. As in many situations, you want to accomplish much more. When you articulate all your goals, you can think about your content choice--and content is always the heart of effective writing.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. The business guide to writing more effectively on blogs and social networks. The blogosphere is where we go for information, ideas, and advice, whether we’re painting the living room or searching for the best hotel in Timbuktu. Many people now trust bloggers more than traditional authorities. For corporations, blogs have become must-have vehicles for selling on a more personal level. The exploding use of social media extends the blogging revolution. When you blog, you’re competing against thousands, so doing it well can make a big difference. Here’s how....
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Crafting e-newsletters that work: quick guidelines for getting started, and getting results. Effective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Improving your grammar where it matters and even when you don’t have time How often have you said: “I can’t stop now to think about grammar; I’ve got to finish this report because the department head is waiting for it!” You’re right: Now is not the time. But here are a few pointers so you’ll be prepared next time.
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Why interviewing is one of the most important skills you’ll ever learn--and how to become a better interviewer, fast! Do you ever need to draw information from in-house specialists or outside experts? Is networking valuable to you? Do you lead teams? Collaborate with other departments, clients, or suppliers? Do you need to negotiate or sell more effectively? Interviewing techniques help with all of these. Here are some strategies....
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to write successful proposals and grant applications. Two technology companies regularly apply for government defense contracts by responding to requests for proposals (RFPs). One reaps modest success. While the executives usually voice a “win some, lose some” attitude, they are always surprised when a bid fails because “our engineers are the best in the business.” The second lands a steady stream of contracts; some of which are a distinct reach. What’s the difference?
This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to write cover letters that raise you above your competitors--way above them! When employers ask for cover letters (even with online applications) along with your credentials, they mean it--they want a letter, not a spontaneous-looking e-mail or text message. They will most definitely judge you on it. This is perfectly fair. Employers want to see how you handle yourself in writing: the better you can, the more of an asset you’ll be.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to get started with business blogging: practical tips, realistic applications, and how to convince the boss. It’s stunningly inexpensive to blog. It’s a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it’s an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications….
The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick, and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content, make your point faster, tell your readers what's in it for them, construct winning documents of every kind--print, electronic, and even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work. ¿ FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to plan and write powerfully effective business Tweets (and other super-short messages). Increasingly, large organizations are finding an active Twitter “presence” essential to branding and customer interface. If you’re an entrepreneur, a professional, or a consultant, Twitter can be great for your purposes, too. But super-speeding the delivery system does not mean you should short-shrift the writing process. On the contrary: Look at texting and tweeting as the ultimate self-edit–a sort of final writing exam.
This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to deliver good news more successfully--and deliver bad news in the most positive, productive, and useful way possible. Everything you write, even a garden-variety e-mail, has a psychological impact. When you read a message, the physical cues--tone of voice, expression, body language--are missing. So, your innocent e-mail might send an entirely different message than what you meant. Here’s an example of how to think through your choices in crafting a bad-news message....
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to make sure your PowerPoint presentations ignite people--instead of sedating them! The speaker strides to the podium...turns down the lights...presses Advance...and slide by slide, his speech splashes across the screen so everyone can stare at the written words and hear an oral version at the same time. Later you get a handout that’s identical to the slides. A multisensory experience? No, just a boring one.
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Create effective Web sites and content: Six utterly crucial points you must know before you start! Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–not readers.
150 powerful bite-size techniques for supercharging all your business communications: print, web, e-mail, and in person! Three full books of indispensable, practical advice on virtually every form of business communication! Discover how to write e-mails, reports, proposals, and web content that really pack a punch… build presentations around what people really want to know… communicate successfully in every negotiation scenario, even the most frustrating or unexpected… and much more! From world-renowned leaders and experts, including Natalie Canavor, Claire Meirowitz, James O’Rourke, and Leigh Thompson
Your complete modern management library: today’s most crucial skills and best practices for success! From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and aspiring leader needs to succeed today! Jo Owen’s Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical business challenges. From start to finish, it focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Next, in Even You Can Learn Statistics, Second Edition, David Levine and David Stephan teach you all the statistical techniques you’ll need for finance, quality, marketing, or any other business role—one easy step at a time! Simple, jargon-free explanations help you understand every technique…worked problems offer hands-on practice…detailed instructions help you get answers using tools you already have. In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities and demystifies accounting terms every decision-maker and investor should know. Finally, The Truth About Business Writing That Works shows how to gain a lifelong competitive advantage by becoming a great business writer. You’ll learn how to persuade more effectively in every format: emails, Web sites, presentations, proposals, resumes, grant proposals, even text messages! Step by step, you’ll learn how to plan and organize your content…make your point fast…tell your readers what’s in it for them…and get them to act! From world-renowned leaders in management at all levels, including Jo Owen, David Levine, David Stephan, Robert Follett, Natalie Canavor, and Claire Meirowitz
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