We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
In January 1785, a young African American woman named Elizabeth (Liss) was put on board the Lucretia in New York Harbor, bound for Charleston, where she would be sold to her fifth enslaver in just twenty-two years. Leaving behind a small child she had little hope of ever seeing again, Elizabeth was faced with the stark reality of being sold south to a life quite different from any she had known before. She had no idea that Robert Townsend, a son of the first family she was enslaved by, would locate her, safeguard her child, and return her to New York—nor that Robert, one of George Washington's most trusted spies, had joined an anti-slavery movement. As Robert and Elizabeth’s story unfolds, prominent Revolutionary figures cross their path, including Benjamin Franklin, Alexander Hamilton, John Jay, Jupiter Hammon, John André, and John Adams, as well as participants in the Boston Massacre, the Sons of Liberty, the Battle of Long Island, Franklin’s Paris negotiations, and the Benedict Arnold treason plot. Elizabeth's journey brings a new perspective to America's founding—that of an enslaved Black woman seeking personal liberty in a country fighting for its own. The 2023 paperback edition includes a new chapter highlighting recent discoveries about Elizabeth's freedom and later life.
Provides translations of over a thousand French words using over thirteen hundred pictures. Pronuniciation of the French words can be accessed on the Internet.
This first full-length study of the cattle tick eradication program in the United States offers a new perspective on the fate of the yeomanry in the twentieth-century South during a period when state and federal governments were both increasing and centralizing their authority. As Claire Strom relates the power struggles that complicated efforts to wipe out the Boophilus tick, she explains the motivations and concerns of each group involved, including large- and small-scale cattle farmers, scientists, and officials at all levels of government. In the remote rural South--such as the piney woods of south Georgia and north Florida--resistance to mandatory treatment of cattle was unusually strong and sometimes violent. Cattle often ranged free, and their owners raised them mostly for local use rather than faraway markets. Cattle farmers in such areas, shows Strom, perceived a double threat in tick eradication mandates. In addition to their added costs, eradication schemes, with their top-down imposition of government expertise, were anathema to the yeomanry’s notions of liberty. Strom contextualizes her southern focus within the national scale of the cattle industry, discussing, for instance, the contentious place of cattle drives in American agricultural history. Because Mexico was the primary source of potential tick reinfestation, Strom examines the political and environmental history of the Rio Grande, giving the book a transnational perspective. Debates about the political and economic culture of small farmers have tended to focus on earlier periods in American history. Here Strom shows that pockets of yeoman culture survived into the twentieth century and that these communities had the power to block (if only temporarily) the expansion of the American state.
Stalin's Final Films explores a neglected period in the history of Soviet cinema, breathing new life into a body of films long considered moribund as the pinnacle of Stalinism. While film censorship reached its apogee in this period and fewer films were made, film attendance also peaked as Soviet audiences voted with their seats and distinguished a clearly popular postwar cinema. Claire Knight examines the tensions between official ideology and audience engagement, and between education and entertainment, inherent in these popular films, as well as the financial considerations that shaped and constrained them. She explores how the Soviet regime used films to address the major challenges faced by the USSR after the Great Patriotic War (World War II), showing how war dramas, spy thrillers, Stalin epics, and rural comedies alike were mobilized to consolidate an official narrative of the war, reestablish Stalinist orthodoxy, and dramatize the rebuilding of socialist society. Yet, Knight also highlights how these same films were used by filmmakers more experimentally, exploring a diverse range of responses to the ideological crisis that lay at the heart of Soviet postwar culture, as a victorious people were denied the fruits of their sacrificial labor. After the war, new heroes were demanded by both the regime and Soviet audiences, and filmmakers sought to provide them, with at times surprising results. Stalin's Final Films mines Soviet cinema as an invaluable resource for understanding the unique character of postwar Stalinism and the cinema of the most repressive era in Soviet history.
A surreal and darkly humorous vision, David Lynch's Eraserhead (1977) has been recognised as a cult classic since its breakout success as a midnight movie in the late 1970s. Claire Henry's study of the film takes us into its netherworld, providing a detailed account of its production history, its exhibition and reception, and its elusive meanings. Using original archival research, she traces how Lynch took his nightmare of Philadelphia to the City of Dreams, infusing his LA-shot film with the industrial cityscapes and sounds of the Callowhill district. Henry then engages with Eraserhead's irresistible inscrutability and advances a fresh interpretation, reframing auteurism to centre Lynch's creative processes as a visual artist and Transcendental Meditation practitioner. Finally, she outlines how Lynch's 'dream of dark and troubling things' became a model midnight movie and later grew in reputation and influence across broader film culture. From the opening chapter on Eraserhead's famous 'baby' to the final chapter on the film's tentacular influence, Henry's compelling and authoritative account offers illuminating new perspectives on the making and meaning of the film and its legacy. Through an in-depth analysis of the film's rich mise en scène, cinematography, sound and its embeddedness in visual art and screen culture, Henry not only affirms the film's significance as Lynch's first feature, but also advances a wider case for appreciating its status as a film classic.
This cutting-edge and comprehensive fourth edition of Women’s Lives: A Psychological Perspective integrates the most current research and social issues to explore the psychological diversity of girls and women varying in age, ethnicity, social class, nationality, sexual orientation, and ableness. Written in an engaging and accessible manner, its use of vignettes, quotes, and numerous pedagogical tools effectively fosters students’ engagement, active learning, critical thinking, and social activism. New information covered includes: neoliberal feminism, standpoint theory, mujerista psychology (Chapter 1) LGBT individuals and individuals with disabilities in media (Chapter 2) testosterone testing of female athletes, precarious manhood (Chapter 3) raising a gender non-conforming child, impact of social media on body image (Chapter 4) gender differences in narcissism and Big Five personality traits, women video-game designers (Chapter 5) asexuality, transgender individuals, sexual agency, "Viagra for women" controversy (Chapter 6) adoption of frozen embryos controversy (Chapter 7) intensive mothering, integrated motherhood, "living apart together", same-sex marriage (Chapter 8) single-sex schooling controversy (Chapter 9) combat roles opened to U.S. women, managerial derailment (Chapter 10) work-hours dilemmas of low-wage workers (Chapter 11) feminist health care model, health care for transgender individuals, Affordable Care Act (Chapter 12) feminist critique of CDC guidelines on women and drinking (Chapter 13) cyberharassment, gendertrolling, campus sexual assault (Chapter 14) transnational feminism, men and feminism (Chapter 15) Women’s Lives stands apart from other texts on the psychology of women because it embeds within each topical chapter a lifespan approach and robust coverage of the impact of social, cultural, and economic factors in shaping women’s lives around the world. It provides extensive information on women with disabilities, middle-aged and older women, and women in transnational contexts. Its up-to-date coverage reflects current scientific and social developments, including over 2,200 new references. This edition also adds several new boxed features for student engagement. In The News boxes present current, often controversial, news items to get students thinking critically about real-life applications of course topics. Get Involved boxes encourage students to actively participate in the research process. What You Can Do boxes give students applied activities to promote a more egalitarian society. Learn About the Research boxes expose students to a variety of research methods and highlight the importance of diversity in research samples by including studies of underrepresented groups.
How do personal networks emerge from social contexts? How do these evolve during the course of a lifetime? How are relationships established, maintained, connected, disrupted? How does the structure of a network evolve as people face transitions and events? Based on a classic text originally published in France and that has become the standard on the empirical study of social networks there, for the first time, a network analysis perspective is extended from contexts and social circles to relationships and life events through empirical studies. Following in the tradition of personal network studies, this contribution to the field of structural analysis in Sociology offers both a synthesis of knowledge and original results from two immense surveys carried out in France. This volume proposes an original theory grounded in relational dynamics, offering novel perspectives on individual social relations over the course of a lifetime through the context of personal networks, access to social resources, and inequalities.
Covering the whole of the nineteenth century, Wanted! A Nation! reveals how Haiti remained a focus of attention for white as well as Black Americans before, during, and even after the Civil War. Before the Civil War, Claire Bourhis-Mariotti argues, the Black republic was considered by free Black Americans as a place where full citizenship was at hand. Haiti was essentially viewed and concretely experienced as a refuge during moments when free Black Americans lost hope of obtaining rights in the United States. Haiti is also at the heart of this book, as Haitian leaders supported the American emigration to Haiti (in the 1820s and early 1860s), opposed the American geostrategic and diplomatic diktats in the 1870s and 1880s, and finally offered an international platform to Frederick Douglass at the 1893 Columbian World’s Fair, thus helping Black people who faced discrimination at home to fight first against slavery and the slave trade, and then for equal rights. By spanning the entire nineteenth century, Wanted! A Nation! presents a complex panorama of the emergence of African American identity and argues that Haiti should be considered as an essential prism to understand how African Americans forged their identity in the nineteenth century. Drawing on a variety of sources, Wanted! A Nation! goes far beyond the usual framework of national American history and contributes to the writing of an Atlantic and global history of the struggle for equal rights.
Characteristics of Hawaiian Volcanoes establishes a benchmark for the currrent understanding of volcanism in Hawaii, and the articles herein build upon the elegant and pioneering work of Dutton, Jagger, Steams, and many other USGS and academic scientists. Each chapter synthesizes the lessons learned about a specific aspect of volcanism in Hawaii, based largely o continuous observation of eruptive activity and on systematic research into volcanic and earthquake processes during HVO's first 100 years. NOTE: NO FURTHER DISCOUNTS FOR ALREADY REDUCED SALE ITEMS.
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