Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
This unique book presents a wealth of information on common presentations and illnesses, presented as medical case studies. It is useful for exam preparation, as a quick reference guide for working doctors, and as an interesting read for all those interested in medicine. 250 Clinical Cases covers a wide variety of conditions, providing in-depth insights into the most relevant topics, classified by system. Cases are accompanied by common viva voce examination questions as well as more advanced level questions that will help the reader develop a deeper understanding. Now in its sixth edition, the book has been fully updated to reflect current evidence and relevance for working doctors. It will help everyone, from medical students to consultants, to find the hidden clinical gems and historical background they need to achieve true clinical excellence. - 250 clinical cases in print – provides a comprehensive overview of all relevant topics - Conversational and accessible style – suitable for medical students - Based on the latest evidence – provides an ideal quick reference guide - 'Ward round' type question and answer section - ideal for exam preparation - Cases alphabetised by system for easy navigation - Easily portable size – fits into any medical bag - Self-assessment by system - Interesting medical emergency presentations - Procedures for the core medical curriculum - Topics updated for clinical relevance - Multiple choice questions replaced with open answer questions
Philosophers and psychologists both investigate the self, but often in isolation from one another. this book brings together studies by philosophers and psychologists in an exploration of the self and its function. It will be of interest to all those involved in philosophy, psychology and sociology.
This key text book presents a critical overview of the main theoretical perspectives relevant to mental health practice and argues that no one theory provides a comprehensive framework for practice. By examining traditional models of mental health, as well as new, it challenges some of the accepted views in the field and illustrates the importance of recognising the contribution, strengths and limitations of the range of different ideas. Part of Palgrave's Foundations of Mental Health Practice series, this is indispensable reading for any one studying or working in mental health, whether as a nurse or social worker.
James Anthony Froude remains one of the most commonly referenced and frequently cited of Victorian public intellectuals. Known to intellectual historians as the author of a monumental History of England in the sixteenth century and as a key exponent of Victorian religious doubt, he is also frequently referenced as the author of a series of scandalously provocative novels and of a hugely controversial biography of Thomas Carlyle. Historians of the British Empire and of Ireland have frequently been compelled to address his sometimes outrageous (but often representative) historical writings. Scholars of mid-Victorian politics have no less often turned to Froude as a typical representative of Victorian fears of democracy, while more recently students of political thought have identified him as an early representative of a new form of Commonwealth civic republicanism. Yet for all that Froude remains a strangely marginalised, fragmented, and neglected figure. Ciaran Brady now addresses this remarkable gap. Based on a thorough critical examination of all of Froude's published works - many of which have been discovered and identified here for the first time - and supplemented by intensive research into Froude's private and widely scattered manuscript materials, he offers the first sustained study of Froude's life and thought. Against the common assumption that Froude's life can be divided along simple lines - the sometime enfant terrible who aged into a respectable man of letters - he argues that there was a deeper coherence underlying everything he wrote from the scandalous productions of the 1840s to the authoritative university lectures of the 1890s. In addition to providing a study of a major but neglected nineteenth century intellectual, Brady offers a critical analysis of the impulses, the aspirations, and the unquestioned assumptions underlying the Romantic project of personal renovation, and an alternative view of that unique phenomenon known as 'the Victorian sage'.
For as far back as school registers can take us, the most prestigious education available to any Irish child was to be found outside Ireland. Catholics of Consequence traces, for the first time, the transnational education, careers, and lives of more than two thousand Irish boys and girls who attended Catholic schools in England, France, Belgium, and elsewhere in the second half of the nineteenth century. There was a long tradition of Irish Anglicans, Protestants, and Catholics sending their children abroad for the majority of their formative years. However, as the cultural nationalism of the Irish revival took root at the end of the nineteenth century, Irish Catholics who sent their children to school in Britain were accused of a pro-Britishness that crystallized into still recognisable terms of insult such as West Briton, Castle Catholic, Squireen, and Seoinin. This concept has an enduring resonance in Ireland, but very few publications have ever interrogated it. Catholics of Consequence endeavours to analyse the education and subsequent lives of the Irish children that received this type of transnational education. It also tells the story of elite education in Ireland, where schools such as Clongowes Wood College and Castleknock College were rooted in the continental Catholic tradition, but also looked to public schools in England as exemplars. Taken together the book tells the story of an Irish Catholic elite at once integrated and segregated within what was then the most powerful state in the world.
This Companion brings together specially commissioned essays by distinguished international scholars that reflect both the diversity of Victorian poetry and the variety of critical approaches that illuminate it. Approaches Victorian poetry by way of genre, production and cultural context, rather than through individual poets or poems Demonstrates how a particular poet or poem emerges from a number of overlapping cultural contexts. Explores the relationships between work by different poets Recalls attention to a considerable body of poetry that has fallen into neglect Essays are informed by recent developments in textual and cultural theory Considers Victorian women poets in every chapter
During the 1980s Britain became one of the world's most market-oriented economies, an approach which resulted in three severe recessions and a deepening degree of inequality. This book argues that a rebalancing of the economy will remain elusive until proactive policies are implemented at the corporate and industrial level.
From a range of leading academics and historians, this collection of essays examines Irish emigration during the Great Famine of the 1840s. From the mechanics of how this was arranged to the fate of the men, women and children who landed on the shores of the nations of the world, this work provides a remarkable insight into one of the most traumatic and transformative periods of Ireland’s history. More importantly, this collection of essays demonstrates how the Famine Irish influenced and shaped the worlds in which they settled, while also examining some of the difficulties they faced in doing so.
In a time of too many graduates for too few jobs, and in a context where applicants have similar levels of educational capital, what other factors influence graduate career trajectories? Based on the life history interviews of graduates and framed through a Bourdieusian sociological lens, Culture, Capitals and Graduate Futures explores the continuing role that social class as well as cultural and social capitals have on both the aspirations and expectations towards, and the trajectories within, the graduate labour market. Framed within the current context of increasing levels of university graduates and the falling numbers of graduate positions available in the UK labour market, this book provides a critical examination of the supposedly linear and meritocratic relationship between higher education and graduate employment proposed by official discourses from government at both local and national levels. Through a critical engagement with the empirical findings, Culture, Capitals and Graduate Futures asks important questions for the effective continuation of the widening participation agenda. This timely book will be of interest to higher education professionals working within widening participation policy and higher education policy.
Indigenous peoples have occupied their territories for thousands of years, territories that are increasingly being mined by an industry applying the most modern extractive, marketing, and transport technologies on a scale that can be difficult to comprehend. Mining reshapes landscapes, literally moving mountains and diverting rivers; the Indigenous owners of these landscapes often believe them to have been originally shaped by ancestor beings who still reside at mining locations. This book seeks to understand the political, social, economic, and cultural dynamic that is created by the relentless expansion of mining into Indigenous territories. Contributing to such an understanding involves a task of global significance: Indigenous peoples embody a large part of the world's linguistic and cultural diversity; their lands cover an estimated 25 per cent of the world's land surface, intersect with about 40 per cent of all ecologically intact landscapes, and contain a large proportion of the world's mineral resources. Must interaction between Indigenous peoples and mining involve the destruction of Indigenous peoples, territories, and cultures? Can the remarkable resilience that has allowed Indigenous peoples to survive for millennia enable them not only to survive, but to capitalize on the development opportunities offered by mining? What role are governments, international organizations, and civil society playing in shaping relations between mining and Indigenous peoples? Ciaran O'Faircheallaigh addresses these and other questions by drawing on his own 30 years of experience working with Indigenous communities as they deal with mining projects, and on the experiences of Indigenous peoples in some 15 countries from different regions of the globe.
The aim of this book is to present pedestrian injuries from a biomechanical perspective. We aim to give a detailed treatment of the physics of pedestrian impact, as well as a review of the accident databases and the relevant injury criteria used to assess pedestrian injuries. A further focus will be the effects on injury outcome of (1) pedestrian/vehicle position and velocity at impact and (2) the influence of vehicle design on injury outcome. Most of the content of this book has been published by these and other authors in various journals, but this book will provide a comprehensive treatment of the biomechanics of pedestrian impacts for the first time. It will therefore be of value to new and established researchers alike.
This book is a longitudinal life history of the lives and work of primary school principals in Ireland. It provides a unique opportunity to peer inside the realities of leading schools in changing times. In a system that until recently did not prepare principals for the onerous roles and responsibilities, a small system with limited mobility, inter-personal relationships emerge as critical, frequently privileged over professional relationships. Consequently, principals struggle to bring about change, to build trust in order to cultivate a transformative leadership agenda, while several aspects of systemic structures and processes emerge as constraints on leadership capacity building. In the absence of comprehensive leadership portfolio development, classroom teachers, catapulted into the principal’s office, tend to be cautious and careful in ways that tend to perpetuate the status quo while putting a premium on the exercise of soft power and an over-reliance on the good will of colleagues. Several of the ‘leadership lessons’ that emerge from this in-depth analysis concur with an increasing international consensus that due to complexity and increasingly performative policy demands, learning about leadership for all is an absolute necessity. However, care must be taken to avoid overly scripted programmes. Critical to the cultivation of a professionally responsible leadership disposition, rather than capitulation to ‘technologies of control,’ is professional renewal cultivated through adequate attention to the Zone of Proximal Distance.
The history of the 5th Royal Irish Lancers during the Great War and through to their disbandment and eventual amalgamation with 16th (The Queens) Lancers in 1922. Includes never before published photographs and Includes a list of Officers and other ranks killed in action as well as medal recipients.
Why do smokers claim that the first cigarette of the day is the best? What is the biological basis behind some heavy drinkers' belief that the "hair-of-the-dog" method alleviates the effects of a hangover? Why does marijuana seem to affect ones problem-solving capacity? Intoxicating Minds is, in the author's words, "a grand excavation of drug myth." Neither extolling nor condemning drug use, it is a story of scientific and artistic achievement, war and greed, empires and religions, and lessons for the future. Ciaran Regan looks at each class of drugs, describing the historical evolution of their use, explaining how they work within the brain's neurophysiology, and outlining the basic pharmacology of those substances. From a consideration of the effect of stimulants, such as caffeine and nicotine, and the reasons and consequences of their sudden popularity in the seventeenth century, the book moves to a discussion of more modern stimulants, such as cocaine and ecstasy. In addition, Regan explains how we process memory, the nature of thought disorders, and therapies for treating depression and schizophrenia. Regan then considers psychedelic drugs and their perceived mystical properties and traces the history of placebos to ancient civilizations. Finally, Intoxicating Minds considers the physical consequences of our co-evolution with drugs—how they have altered our very being—and offers a glimpse of the brave new world of drug therapies.
The book outlines management implications of observations made at clinical examination and imaging of patients presenting with sports related musculoskeletal ailments. It clearly reviews typical findings of sports related injuries at clinical examination and at integrated imaging, including radiographs, ultrasound and MRI. The aim is to clearly define the practical implications of findings identified at MRI and ultrasound in patients with sports injuries. - Content covers normal anatomy and then gives the commonly encountered pathologies. - Chapters divided by anatomical regions for easy reference. - Highly illustrated, with over 400 images and drawings. - Written by four top experts in the field. - Provides practical implications of findings.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
More than twenty years after the end of their love affair, Gabriel receives a series of cryptic postcards from his old flame. Inspired to write his own letter, Gabriel dwells in sensuous detail on perfumes, clothes, and conversations as he tries to recapture the spirit of their romance in 1980s Belfast. As Gabriel teases out the significance of the postcards, the layers of meaning in the images and messages, his reveries develop into richly textured meditations on writing, memory, spiritualism, and surveillance. The result is an elaborate and intricate web of fact and fiction, a narrative that marries sharp historical insights with imaginative exuberance, a strange and wonderful novel confirming Ciaran Carson as one of Ireland's most exciting writers.
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