Christopher Wixson's Books

George Bernard Shaw: A Very Short Introduction

By: Christopher Wixson

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George Bernard Shaw: A Very Short Introduction

By: Christopher Wixson

George Bernard Shaw has been called the second greatest playwright in English (after William Shakespeare) and one of the inventors of modern celebrity as the most famous public intellectual of his time. Beginning in the 1880s, as a critic and as a playwright, he transformed British drama, bringing to it intellectual substance, ethical imperatives, and modernity itself, setting the theatrical course for the subsequent century. That his legacy endures seventy years after his death is testament to the prescience of his thinking and his prolific creativity. This Very Short Introduction looks at Shaw's life, starting with his upbringing in Ireland, and then takes a chronological approach through his works. Considering Shaw's committed antagonism on behalf of a range of socio-political issues; his use of comedy as a mode for communicating serious ideas; and his rhetorical style that pushes conventional boundaries, Christopher Wixson provides an overview of the creative evolution of core themes throughout Shaw's long career. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Page Count

160

Publisher

Oxford University Press

Published Date

ISBN 10

0192590340

ISBN 13

9780192590343

Bernard Shaw and Modern Advertising

Prophet Motives

By: Christopher Wixson

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Bernard Shaw and Modern Advertising

Prophet Motives

By: Christopher Wixson

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

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Page Count

187

Publisher

Springer

Published Date

ISBN 10

3319786288

ISBN 13

9783319786285

Governance Networks in Public Administration and Public Policy

By: Christopher J. Koliba,Jack W. Meek,Asim Zia,Russell W. Mills

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Governance Networks in Public Administration and Public Policy

By: Christopher J. Koliba,Jack W. Meek,Asim Zia,Russell W. Mills

What do public administrators and policy analysts have in common? Their work is undertaken within networks formed when different organizations align to accomplish a policy function. This second edition of Governance Networks in Public Administration and Public Policy offers a conceptual framework for describing governance networks and provides a theoretical and empirical foundation in their construction. Based on research and real-life experience, the book highlights the interplay between public actors and policy tools, details the skills and functions of public administrators in the context of networked relationships, and identifies the reforms and trends in governing that lead to governance networks. This practical text makes complex concepts accessible, so that readers can engage in them, apply them, and deepen their understanding of the dynamics unfolding around them. This second edition includes: A dedicated chapter on “complexity friendly” meso-level theories to examine core questions facing governance network analysis. New applications drawn from the authors’ own work in watershed governance, transportation planning, food systems development, electric energy distribution, the regulation of energy, and response and recovery from natural disasters, as well as from unique computational modeling of governance networks. Instructor and student support materials, including PowerPoint® presentations and writable case study templates, may be found on an accompanying eResource page. Governance Networks in Public Administration and Public Policy, 2e is an indispensable core text for graduate and postgraduate courses on governance and collaboration in schools of Public Administration/Management and Public Policy.

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Page Count

460

Publisher

Routledge

Published Date

ISBN 10

1351976591

ISBN 13

9781351976596

George Bernard Shaw: A Very Short Introduction

By: Christopher Wixson

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George Bernard Shaw: A Very Short Introduction

By: Christopher Wixson

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Solve jigsaw puzzle

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Page Count

160

Publisher

Oxford University Press

Published Date

ISBN 10

0192590340

ISBN 13

9780192590343

Bernard Shaw and Modern Advertising

Prophet Motives

By: Christopher Wixson

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Bernard Shaw and Modern Advertising

Prophet Motives

By: Christopher Wixson

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N/A

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Solve jigsaw puzzle

Age

Page Count

187

Publisher

Springer

Published Date

ISBN 10

3319786288

ISBN 13

9783319786285

Book's by Christopher Wixson

George Bernard Shaw: A Very Short Introduction

George Bernard Shaw: A Very Short Introduction

Bernard Shaw and Modern Advertising

Bernard Shaw and Modern Advertising

Governance Networks in Public Administration and Public Policy

Governance Networks in Public Administration and Public Policy

George Bernard Shaw: A Very Short Introduction

George Bernard Shaw: A Very Short Introduction

Bernard Shaw and Modern Advertising

Bernard Shaw and Modern Advertising

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