The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Inspired by an incarnational theology that emerges from a missional reading of Luke 10, Chung and Meehan went out to discover the stories of contemporary disciples who labor in the harvest fields of God's uncommon, upside down Kingdom. The stories that emerge describe the work and presence of the Spirit in communities across North America, where ordinary, faithful people and churches embrace the Spirit's invitation by sharing themselves with their neighbors. Our need to connect with neighbors seems more difficult now than ever but Chung and Meehan say we shouldn't be afraid of change and to listen to the Spirit's prodding. By sharing stories on how to 'go local' by remaining faithfully present the authors encourage us to embrace our neighborhoods and join Jesus by loving people in the tangible, ordinariness of life.
Antarctica and the Southern Ocean cover one-tenth of the earth's surface. In a legal and environmental sense, Antarctica represents the geography of hope. It is the freshest and most pristine of regions, governed by a legal regime that offers Antarctica and its circumpolar water the unique possibility of becoming the world's first global wilderness preserve. But in today's age of resource scarcity, Antarctica still provokes much political, economic and legal debate. Over the past decade, international attention has increasingly focused on the legal status of the continent, the potential for hydrocarbon exploitation offshore, and opportunities for harvesting circumpolar living marine resources. In this fascinating treatment, Christopher C. Joyner undertakes the first serious examination of the intimate relationship between Antarctica and the law of the sea. Using Antarctica as a case study, Joyner probes large conceptual issues of ocean law and politics. He uses the intricate details of oceanography and law to unravel the dynamics of the Antarctic Treaty System. In doing so, he examines how the changing importance of Antarctic issues has affected the development of the law of the sea for the region, the ways in which states define their national interests, and the accommodation through various negotations that have contributed to the development of law for governing the Southern Ocean. While the study of law for the Antarctic is provocative in itself, this work goes much farther. The study critically analyzes the region's biogeography, the condition of sovereignty on the continent, the lawfulness of asserting jurisdictional zones offshore, and various legal implications for Antarctica's continental shelf, local island groups, circumpolar deep seabed, and the Southern Ocean's high seas. Moreover, the special legal efforts by the international community to protect the Antarctic seas from marine pollution and to conserve its living marine resources are comprehensively appraised. Thorough, authoritative, and objectively reasoned, Antarctica and the Law of the Sea provides an insightful assessment of how law can progressively develop for a resource-rich region of the world's ocean. As such, it should appeal to a broad range of international lawyers and social scientists who are interested in international relations, political economy, environmental politics, and the law of the sea.
Latinx Studies: The Key Concepts is an accessible guide to the central concepts and issues that inform Latinx Studies globally. It summarizes, explains, contextualizes, and assesses key critical concepts, perspectives, developments, and debates in Latinx Studies. At once comprehensive in coverage and detailed and specific in examples analyzed, it provides over 25 key concepts to the field of Latinx Studies as shaped within historical, social, cultural, regional, and global contexts, including: • Body • Border Theory • Digital Era • Familia • Immigration • Intersectionality • Language • Latinidad/es • Latinofuturism • Narco Cultura • Popular Culture • Sports Fully cross-referenced and complete with suggestions for further reading, Latinx Studies: The Key Concepts is an essential guide for anyone studying race, ethnicity, gender, class, education, culture, and globalism.
An examination of the forces and events that led to the most successful organized crime control initiatives in American history Since Prohibition, the Mafia has captivated the media and, indeed, the American imagination. From Al Capone to John Gotti, organized crime bosses have achieved notoriety as anti- heroes in popular culture. In practice, organized crime grew strong and wealthy by supplying illicit goods and services and by obtaining control over labor unions and key industries. Despite, or perhaps because of, its power and high profile, Cosa Nostra faced little opposition from law enforcement. Yet, in the last 15 years, the very foundations of the mob have been shaken, its bosses imprisoned, its profits diminished, and its influence badly weakened. In this vivid and dramatic book, James B. Jacobs, Christopher Panarella, and Jay Worthington document the government's relentless attack on organized crime. The authors present an overview of the forces and events that led in the 1980s to the most successful organized crime control initiatives in American history. Enlisting trial testimony, secretly taped conversations, court documents, and depositions, they document five landmark cases, representing the most important organized crime prosecutions of the modern era—Teamsters Local 560, The Pizza Connection, The Commission, the International Teamsters, and the prosecution of John Gotti.
This book covers the fundamentals of drilling and reservoir appraisal for petroleum. Split into three sections, the first looks at the basic principles of well engineering in terms of planning, design and construction. It then goes on to describe well safety, costs and operations management. The second section is focussed on drilling and core analysis, and the laboratory measurement of the physico-chemical properties of samples. It is clear that efficient development of hydrocarbon reservoirs is highly dependent on understanding these key properties, and the data can only be gathered through a carefully conducted core-analysis program, as described. Finally, in the third section we look at production logging, an essential part of reservoir appraisal, which describes the nature and the behaviour of fluids in or around the borehole. It describes how to know, at a given time, phase by phase, and zone by zone, how much fluid is coming out of or going into the formation.As part of the Imperial College Lectures in Petroleum Engineering, and based on a lecture series on the same topic, Drilling and Reservoir Appraisal provides the introductory information needed for students of the earth sciences, petroleum engineering, engineering and geoscience.
Circadian rhythms, the biological oscillations based around our 24-hour clock, have a profound effect on human physiology and healthy cellular function. Circadian Rhythms: Health and Disease is a wide-ranging foundational text that provides students and researchers with valuable information on the molecular and genetic underpinnings of circadian rhythms and looks at the impacts of disruption in our biological clocks in health and disease. Circadian Rhythms opens with chapters that lay the fundamental groundwork on circadian rhythm biology. Section II looks at the impact of circadian rhythms on major organ systems. Section III then turns its focus to the central nervous system. The book then closes with a look at the role of biological rhythms in aging and neurodegeneration. Written in an accessible and informative style, Circadian Rhythms: Health and Disease,will be an invaluable resource and entry point into this fascinating interdisciplinary field that brings together aspects of neuroscience, cell and molecular biology, and physiology.
Gathering leading thinkers in social and clinical psychology, public health, medicine, and sociology, Interpersonal Relationships and Health considers theoretical and empirical issues relevant to understanding the social and clinical psychological mechanisms linking close relationship processes with mental and physical health outcomes. The volume arises out of a recent explosion of interest, across multiple academic and research fields, in the ways that interpersonal relationships affect health and well-being. This volume pulls together a range of scholars who focus on different aspects of relationships and health in order to encourage both collaboration and cross-disciplinary initiatives. This is the first edited volume to pull together noted experts across myriad disciplines whose research is at the intersection of human relationships and health. Topics addressed include key biological processes that influence and, in turn, are influenced by close relationships. Interpersonal Relationships and Health presents research that demonstrates the connections between interpersonal relationships, mental and physical health outcomes, and biophysical markers that figure prominently in the fields of psychoneuroimmunology, endocrinology, and cardiology. In addition, it highlights recent work on marital, family, and social relationships and their interplay with health and well-being. Chapters also address sexual health among young and older adults, as well as clinical intervention efforts that focus on the role of relational factors in influencing health. Each chapter highlights extant theoretical and empirical findings and suggests future avenues for research in this burgeoning area.
This book considers the contribution of white matter to cognition and emotion. Every chapter has been rewritten and two new ones added. White matter dementia is updated, and the concept of mild cognitive dysfunction proposed. A unifying theme is connectivity within neural networks by which the human mind is organized.
This publication characterizes the environmental burden of disease in the United Arab Emirates (UAE), measured by the excess number of deaths and illnesses in the population due to exposure to environmental hazards. The robust methods used in this risk analysis can be applied to any country or region. This publication documents the systematic, multi-step process used to identify environmental priorities and the detailed methods used to quantify the disease burden attributable to each risk. Based on the results of the burden of disease assessment, the publication summarizes the subsequent steps that are recommended to further reduce the burden of disease resulting from various environmental risk factors. Authors and Contributors This book represents the synthesis of research carried out by a large, interdisciplinary team from several institutions and multiple nations between June 2008 and June 2011.The lead authors are responsible for weaving together the pieces prepared by the team.Nonetheless, this book would not have been possible without major contributions from each team member.The list below shows contributors to each chapter.Following this list are biographies of all of the authors and contributors. Lead Authors Jacqueline MacDonald Gibson, Frederic J. P. Launay, Jens T. W. Thomsen, Angela Brammer, Christopher Davidson Additional Contributors (by Chapter) Chapter 2: Prioritizing Environmental Risks to Health Henry H. Willis, Aimee Curtright, Gary Cecchine, Zeinab S. Farah,Sandra A. Geschwind, Jianhui Hu, Ying Li, Melinda Moore, Sarah Olmstead, Hanine Salem, Regina A. Shih, J. Jason West Chapter 3: Assessing the Environmental Burden of Disease:Method Overview Tiina Folley, Elizabeth S. Harder, Mejs Hasan Chapter 4: Burden of Disease from Outdoor Air Pollution Ying Li, Gavino Puggioni, Prahlad Jat, Mejs Hasan, Marc Serre, Kenneth G. Sexton, J. Jason West, Saravanan Arunachalam, Uma Shankar, William Vizuete, Mohammed Zuber Farooqui Chapter 5: Burden of Disease from Indoor Air Pollution Chris B. Trent Chapter 6: Burden of Disease from Occupational Exposures Tiina Folley, Leena A. Nylander-French Chapter 7: Burden of Disease from Climate Change Richard N. L. Andrews, Leslie Chinery, Elizabeth S. Harder, J. Jason West Chapter 8: Burden of Disease from Drinking Water Contamination Gregory W. Characklis, Joseph N. LoBuglio Chapter 9: Burden of Disease from Coastal Water Pollution Gregory W. Characklis, Leigh-Anne H. Krometis, Joseph N. LoBuglio Chapter 10: Burden of Disease from Soil and Groundwater Contamination Chidsanuphong Chart-asa, Stephanie Soucheray-Grell Chapter 11: Burden of Disease from Produce and Seafood Contamination Leigh-Anne H. Krometis, Leslie Chinery
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.
This volume reconstructs the history of documentary practice in pharaonic Egypt from the early Old Kingdom to the major administrative changes imposed by the colonizing regimes of the Graeco-Roman period. Relating administrative and legal practice to the physical practicalities of the media used for writing, and through the close reading of primary textual sources, it examines how different types of documents - private and official - were created and used. It explores the ways in which the writing of documents was embedded deeply in the interactions between customary social practices, which were essentially oral, and in the penetration of outside hierarchies into local government. Eyre argues that the potential of the written document as evidence or proof was never fully exploited in the pharaonic period, even though writing was a powerful symbol and display of hierarchical authority. He presents the government as a system rooted in personal prestige and patronage structures, lacking the effective departmental hierarchies and archive systems that would represent a true bureaucratic system.
This volume contains the only full and complete edition of the Latin and German documents illustrating the activities of Heinricus Institoris (the author of the Malleus Maleficarum) as prosecutor of witchcraft in Ravensburg in 1484 and Innsbruck in 1485.
This book presents an insightful account of the academic politics of the Nazi era and analyses the work of selected linguists, including Jos Trier and Leo Weisgerber. Hutton situates Nazi linguistics within the politics of Hitler's state and within the history of modern linguistics.
An Unusual Inquisition contains the translations of a number of documents illustrating the witch hunting career of Henricus Institoris, the main author of the Malleus Maleficarum.
Project risk management is regarded as a necessary dimension of effective project delivery. Current practices tend to focus on tangible issues such as late delivery of equipment or the implications of technology. This book introduces a framework to identify emergent behavior-centric intangible risks and the conditions that initiate them. Decision Making in Risk Management: Quantifying Intangible Risk Factors in Projects identifies the quantitative measures to assess behavior-induced risks by presenting a framework that limits the interpersonal tension of addressing behavioral risks. Included in the book is an illustrative case study from the oil and gas sector that demonstrates the use of the framework. The missing dimension of behavior-centric intangible risk factors in current risk identification is explored. The book goes on to cover management processes, providing a systematic analytical approach to mitigate subjectivity when addressing behavioral risks in projects. This book is useful to those working in the fields of Project Management, Systems Engineering, Risk Management, and Behavioral Science.
Too much exercise can kill you. The Haywire Heart is the first book to examine heart conditions in athletes. Intended for anyone who competes in endurance sports like cycling, triathlon, running races of all distances, and cross-country skiing, The Haywire Heart presents the evidence that going too hard or too long can damage your heart forever. You’ll find what to watch out for, what to do about it, and how to protect your heart so you can enjoy the sports you love for years to come. The Haywire Heart shares the developing research into a group of conditions known as “athlete’s heart”, starting with a wide-ranging look at the warning signs, symptoms, and how to recognize your potential risk. Leading cardiac electrophysiologist and masters athlete Dr. John Mandrola explores the prevention and treatment of heart conditions in athletes like arrhythmia, atrial fibrillation and flutter, tachycardia, hypertrophy, and coronary artery disease. He reviews new research about exercise intensity and duration, recovery, inflammation and calcification, and the ways athletes inflict lasting harm. These heart problems are appearing with alarming frequency among masters athletes who are pushing their bodies harder than ever in the hope that exercise will keep them healthy and strong into their senior years. The book is complete with gripping case studies of elite and age-group athletes from journalist Chris Caselike the scary condition that nearly killed cyclist and coauthor Lennard Zinnand includes a frank discussion of exercise addiction and the mental habits that prevent athletes from seeking medical help when they need it. Dr. Mandrola explains why many doctors misdiagnose heart conditions in athletes and offers an invaluable guide on how to talk with your doctor about your condition and its proven treatments. He covers known heart irritants, training and rest modifications, effective medicines, and safe supplements that can reduce the likelihood of heart damage from exercise. Heart conditions affect hardcore athletes as well as those who take up sports seeking better health and weight loss. The Haywire Heart is a groundbreaking and critically important guide to heart care for athletes. By protecting your heart now and watching for the warning signs, you can avoid crippling heart conditions and continue to exercise and compete for years to come.
Reading the Written Image is a study of the imagination as it is prompted by the verbal cues of literature. Since every literary image is also a mental image, a representation of an absent entity, Collins contends that imagination is a poiesis, a making-up, an act of play for both author and reader. The &"willing suspension of disbelief,&" which Coleridge said &"constitutes poetic faith,&" therefore empowers and directs the reader to construct an imagined world in which particular hypotheses are proposed and demonstrated. Although the imagination as a central concept in poetics emerges into critical debate only in the eighteenth century, it has been a crucial issue for over two millennia in religious, philosophical, and political discourse. The two recognized alternative methodologies in the study of literature, the poetic and the hermeneutic, are opposed on the issue of the written image: poets and readers feel free to imagine, while hermeneuts feel obliged to specify the meanings of images and, failing that, to minimize the importance of imagery. Recognizing this problem, Collins proposes that reading written texts be regarded as a performance, a unique kind of play that transposes what had once been an oral-dramatic situation onto an inner, imaginary stage. He applies models drawn from the psychology of play to support his theory that reader response is essentially a poietic response to a rule-governed set of ludic cues.
Currently there are many introductory textbooks on educational measurement and psychometrics as well as R. However, there is no single book that covers important topics in measurement and psychometrics as well as their applications in R. The Handbook of Educational Measurement and Psychometrics Using R covers a variety of topics, including classical test theory; generalizability theory; the factor analytic approach in measurement; unidimensional, multidimensional, and explanatory item response modeling; test equating; visualizing measurement models; measurement invariance; and differential item functioning. This handbook is intended for undergraduate and graduate students, researchers, and practitioners as a complementary book to a theory-based introductory or advanced textbook in measurement. Practitioners and researchers who are familiar with the measurement models but need to refresh their memory and learn how to apply the measurement models in R, would find this handbook quite fulfilling. Students taking a course on measurement and psychometrics will find this handbook helpful in applying the methods they are learning in class. In addition, instructors teaching educational measurement and psychometrics will find our handbook as a useful supplement for their course.
Ancestral Diets and Nutrition supplies dietary advice based on the study of prehuman and human populations worldwide over the last two million years. This thorough, accessible book uses prehistory and history as a laboratory for testing the health effects of various foods. It examines all food groups by drawing evidence from skeletons and their teeth, middens, and coprolites along with written records where they exist to determine peoples’ health and diet. Fully illustrated and grounded in extensive research, this book enhances knowledge about diet, nutrition, and health. It appeals to practitioners in medicine, nutrition, anthropology, biology, chemistry, economics, and history, and those seeking a clear explanation of what humans have eaten across the ages and what we should eat now. Features: Sixteen chapters examine fat, sweeteners, grains, roots and tubers, fruits, vegetables, and animal and plant sources of protein. Integrates information about diet, nutrition, and health from ancient, medieval, modern and current sources, drawing from the natural sciences, social sciences, and humanities. Provides comprehensive coverage based on the study of several hundred sources and the provision of over 2,000 footnotes. Presents practical information to help shape readers’ next meal through recommendations of what to eat and what to avoid.
This issue of Clinics in Geriatric Medicine features expert clinical reviews on Geriatric Emergency Medicine which includes current information on topics such as palliative medicine and emergency care, alternative management strategies, transitions of care, the emergency department observation unit and the older patient, generalized weakness, altered mental status, trauma management, acute pain management, acute visual changes, orthopedic emergencies, dizziness, palpitations, acute stroke syndromes, abuse and neglect, and electrolyte and endocrine emergencies.
Covering a broad range of topics in modern optical physics and engineering, this textbook is invaluable for undergraduate students studying laser physics, optoelectronics, photonics, applied optics and optical engineering. This new edition has been re-organized, and now covers many new topics such as the optics of stratified media, quantum well lasers and modulators, free electron lasers, diode-pumped solid state and gas lasers, imaging and non-imaging optical systems, squeezed light, periodic poling in nonlinear media, very short pulse lasers and new applications of lasers. The textbook gives a detailed introduction to the basic physics and engineering of lasers, as well as covering the design and operational principles of a wide range of optical systems and electro-optic devices. It features full details of important derivations and results, and provides many practical examples of the design, construction and performance characteristics of different types of lasers and electro-optic devices.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters: Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies “go to market” along with the cost implications of using alternative channels. Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
School absenteeism is a pervasive and difficult problem faced by mental health and school-based professionals. Even in mild forms, school absenteeism has been shown to be a significant risk factor for social, behavioral, and academic problems in middle childhood and adolescence, as well as psychiatric, economic, and occupational difficulties in adulthood. Problematic absenteeism has been examined for decades by professionals of many different disciplines, leading to a considerably fractured literature. Managing School Absenteeism at Multiple Tiers provides an integrative strategy for preventing, assessing, and addressing cases of youth with school absenteeism at multiple levels of severity and complexity. Dr. Christopher Kearney presents a multi-tiered framework based on prevention (Tier 1), early intervention for emerging cases (Tier 2), and more extensive intervention and systemic strategies for severe cases (Tier 3). Each tier is based on empirically supported strategies from the literature, and emphasis is placed on specific, implementable recommendations. This approach is based on a Response to Intervention model that has emerged as a powerful guide to prevention, assessment, and treatment of social and academic problems in schools. Response to Intervention is based upon tenets that parallel developments in the school absenteeism literature: (1) a proactive focus on early identification of learning and behavior problems and immediate, effective intervention, (2) universal, targeted, and intensive interventions, (3) frequent progress monitoring, (4) functional behavioral assessment, (5) empirically supported treatment procedures and protocols to reduce obstacles to academic achievement (including absenteeism), and (6) a team-based approach for implementation. This user-friendly, practical guide will be useful to mental health professionals, school administrators, guidance counselors, social workers and psychologists, as well as others who address kids with problematic absenteeism such as pediatricians and probation officers.
Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who are deeply immersed in the measurement of meaning. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurement—people, objects, and relationships—and then discusses how to pivot effectively between subjects and methods. Measuring Culture takes the reader on a tour of the state of the art in measuring meaning, from discussions of neuroscience to computational social science. It provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.
Assessment is not only a measure of student learning, but a means to student learning. This bestselling book guides you in constructing and using your own classroom assessments, including tests, quizzes, essays, and rubrics to improve student achievement. You will learn how to weave together curriculum, instruction, and learning to make assessment a more natural, useful part of teaching. Find out how to... ensure your assessments are fair, reliable, and valid; construct assessments that meet the level of cognitive demand expected of students; create select-response items and understand technology-enhanced items that are increasingly being used on assessments; use constructed-response items and develop scoring criteria such as rubrics; and analyze student results on assessments and use feedback more effectively. This second edition features updated examples that reflect the Common Core State Standards as well as other content standards and new, useful samples of teacher-friendly techniques for strengthening classroom assessment practices. No matter what grade level or subject area you teach, this practical book will become your go-to resource for designing effective assessments.
Written for the psychologist, philosopher, and layperson interested in consciousness, Exploring Inner Experience provides a comprehensive introduction to the Descriptive Experience Sampling (DES) method for obtaining accurate reports of inner experience. DES uses a beeper to cue participants to pay attention to their experience at precisely defined moments; participants are then interviewed to obtain high-fidelity accounts of their experience at those moments. Exploring Inner Experience shows (a) how DES uncovers previously unknown details of inner experience; (b) how the implications of this method affect our understanding of inner experience and the human condition more generally; (c) how DES avoids the traps that destroyed the introspections of the previous century; (d) why DES reports of inner experience should be considered reliable and valid; and (e) how to use the DES method. This book will be basic reading for all psychologists, philosophers, and students interested in consciousness, as well as anyone who is seriously concerned with understanding the human condition.(Series B)
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