Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Throughout America's past, some men have feared the descent of their gender into effeminacy, and turned their eyes to the ring in hopes of salvation. This work explains how the dominant fight sports in the United States have changed over time in response to broad shifts in American culture and ideals of manhood, and presents a narrative of American history as seen from the bars, gyms, stadiums and living rooms of the heartland. Ordinary Americans were the agents who supported and participated in fight sports and determined its vision of masculinity. This work counters the economic determinism prevalent in studies of American fight sports, which overemphasize profit as the driving force in the popularization of these sports. The author also disputes previous scholarship's domestic focus, with an appreciation of how American fight sports are connected to the rest of the world.
Gain a deeper understanding of the issues surrounding financial risk and regulation Foundations of Financial Risk details the various risks, regulations, and supervisory requirements institutions face in today's economic and regulatory environment. Written by the experts at the Global Association of Risk Professionals (GARP), this book represents an update to GARP's original publication, Foundations of Banking Risk. You'll learn the terminology and basic concepts surrounding global financial risk and regulation, and develop an understanding of the methods used to measure and manage market, credit, and operational risk. Coverage includes traded market risk and regulation, treasury risk and regulation, and much more, including brand new coverage of risk management for insurance companies. Clear explanations, focused discussion, and comprehensive relevancy make this book an ideal resource for an introduction to risk management. The textbook provides an understanding of risk management methodologies, governance structures for risk management in financial institutions and the regulatory requirements dictated by the Basel Committee on Banking Supervision. It provides thorough coverage of the issues surrounding financial risk, giving you a solid knowledgebase and a practical, applicable understanding. Understand risk measurement and management Learn how minimum capital requirements are regulated Explore all aspects of financial institution regulation and disclosure Master the terminology of global risk and regulation Financial institutions and supervisors around the world are increasingly recognizing how vital sound risk management practices are to both individual firms and the capital markets system as a whole. Savvy professionals recognize the need for authoritative and comprehensive training, and Foundations of Financial Risk delivers with expert-led education for those new to risk management.
Gregory of Nazianzus receives relatively little attention from modern Western scholars, yet he is one of the most influential theologians in the history of Christian doctrine. Beeley presents a study of Gregory's doctrine of the Trinity in the full range of his theological and practical vision of the Christian life.
In 1920, the US government, at the request mostly of a new army of female voters in America, turned off the tap that had served Americans cold beer and liquor. The Volstead Act made the sale of alcohol illegal throughout the forty-eight states. A nation surrounded by water rose up to provide. Liquor came ashore from all directions: the Pacific Coast, the Gulf of Mexico, the Caribbean, the Atlantic Coast, and across the Great Lakes from Canada. Our story looks at the smuggling from Canada across Lake Ontario. Since colonial times, liquor had been brought legally and illegally, usually to sidestep the paying of taxes on the products. Now it was brought into the country to provide what the government had tried to take away. The Volstead Act inadvertently created a whole new smuggling system. New terms came into the general vocabulary: Prohibition agent, speakeasy, rum runners (who brought the illegal cargo in by water), and bootleggers (who drove the liquor along the nations roadways). Our story will be mainly focused on the rum runners, although the bootleggers will be represented as well. My grandfather, Charles Frederick Scharping, owned a farm on Lower Lake Road that bordered Lake Ontario. In 1955, my parents built a cottage on the farm at the edge of the lake. The spot where our cottage was located, on Scharping Lane, was the spot where rum runners would bring their illegal cargoes. They sold them to the bootleggers for cash. These rum runners braved over fifty miles of water from the shores of Orleans County to the pickup points along the Canadian shore. The return trips were challenged by weather, hijackers, and the US Coast Guard. Waves up to eight feet tall were common during the frequent storms. Many lost their lives. This Volstead Law lasted for twelve years. It was a bloody time where fortunes were made and lives lost.
This book provides an easily accessible introduction to the roles that values play in scientific research. It examines case studies from a wide variety of research areas, and it highlights multiple strategies for fostering engagement between stakeholders so that value influences can be identified and subjected to critical scrutiny.
This entry in a brand new line of sports biographies from Matt Christopher takes readers onto the field with a soccer legend Mia Hamm's speed, aggressive play, and ability to "read the field" helped her become the best women's soccer player in the world. Her stellar performance as a college, World Cup, and Olympic champion made her a sports hero, and her story will inspire a new generation of young athletes. This comprehensive biography - with bonus photos and infographics - gives readers an up-close look at one of America's greatest soccer stars.
The truth grows poisonous in the dark. In a nation where the Confederacy is a world power, shots ring out, and a famed civil rights leader is murdered. McKenna Alexander is an investigative reporter who isn’t afraid to challenge those in power, and something about this assassination screams “conspiracy.” As she digs deeper, she begins to uncover an ugly secret that began during the Second World War and is only now coming to fruition. As she races to expose the conspirators, they race to ensure her permanent silence, and only her despised ex-husband is willing to help her stay alive.
Sting has successfully established himself as one of the most important singer-songwriters in Western popular music over the past twenty years. His affinity for collaborative work and disparate musical styles has pushed his music into an astonishing array of contexts, but no matter what the style or who the collaborator, Sting's voice always remains distinct, and this fact has earned him success amongst a correspondingly broad audience. The Words and Music of Sting subdivides Sting's life and works into rough periods of creative activity and offers a fantastic opportunity to view Sting's many stylistic changes within a coherent general framework. After analyzing Sting's musical output album by album and song by song, author Christopher Gable sums up Sting's accomplishments and places him on the continuum of influential singer-songwriters, showing how he differs and relates to other artists of the same period. Aside from his commercial success, Sting is also interesting for the use of recurring themes in his lyrics (such as family relationships, love, war, spirituality, and work) and for his use of jazz and world music to illustrate or work against the meaning of a song. Sting's life also sheds light on his music, as his working-class roots in Newcastle, England are never far removed from his international superstardom. Throughout his life, he has been musically open-minded and inquisitive, always seeking out new styles and often incorporating them into his compositions.
In this timely new book, Christopher Paul analyzes how the words we use to talk about video games and the structures that are produced within games shape a particular way of gaming by focusing on how games create meaning, lead to identification and division, persuade, and circulate ideas. Paul examines the broader social discourse about gaming, including: the way players are socialized into games; the impact of the lingering association of video games as kid's toys; the dynamics within specific games (including Grand Theft Auto and EA Sports Games); and the ways in which players participate in shaping the discourse of games, demonstrated through examples like the reward system of World of Warcraft and the development of theorycraft. Overall, this book illustrates how video games are shaped by words, design and play; all of which are negotiated, ongoing practices among the designers, players, and society that construct the discourse of video games.
An A to Z of construction, surveying, and civil engineering terms covering all core aspects, this book provides a one-stop reference for construction students and professionals.
A comprehensive presentation of the use of economics in judicial decisions, the book is structured to provide all the foundational concepts that are important for the application of economics to the development and interpretation of statutes that emanate from economic conditions. The diversity of the economic field defines the scope of the book and its relevance to the study of law and rule adjudication. Beyond the positive dimensions of law and economics, the book evaluates the normative aspects of law and economics when laws are imprecise, and markets are inefficient. The ethical scope of transactions and rule adjudication are further considered in the context of professional ethics and the rationale for ethical considerations in the practice of law and economics. It presents a unique analysis of law, finance, and economics, by taking a look at the intricate quantitative requirements that are essential for scientific knowledge in the courtroom and the international dimensions of the practice of law and economics beyond municipal frontiers. It alerts entrepreneurs to risk exposures in the global economy and provides foundational information for readers who are also interested in international law and economics, and the essence and interpretations of international conventions appertaining to money, expropriation, the environment, and investments in international financial markets. This book is a useful reference for both undergraduate and graduate students who are interested in law and economics, forensic economics, corporate white-collar crime, and legal studies. It is also valuable for certificate programs for paralegals who wish to have a basic understanding of economic and financial concepts.
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers. * Practical help for client/contractor co-operation * Based on international case studies * Builds up into a Business Development Plan for construction companies
A wide-ranging and appreciative literary history of the castaway tale from Defoe to the present Ever since Robinson Crusoe washed ashore, the castaway story has survived and prospered, inspiring a multitude of writers of adventure fiction to imitate and adapt its mythic elements. In his brilliant critical study of this popular genre, Christopher Palmer traces the castaway tales' history and changes through periods of settlement, violence, and reconciliation, and across genres and languages. Showing how subsequent authors have parodied or inverted the castaway tale, Palmer concentrates on the period following H. G. Wells's The Island of Dr. Moreau. These much darker visions are seen in later novels including William Golding's Lord of the Flies, J. G. Ballard's Concrete Island, and Iain Banks's The Wasp Factory. In these and other variations, the castaway becomes a cannibal, the castaway's island is relocated to center of London, female castaways mock the traditional masculinity of the original Crusoe, or Friday ceases to be a biddable servant. By the mid-twentieth century, the castaway tale has plunged into violence and madness, only to see it return in young adult novels—such as Scott O'Dell's Island of the Blue Dolphins and Terry Pratchett's Nation—to the buoyancy and optimism of the original. The result is a fascinating series of revisions of violence and pessimism, but also reconciliation.
The four Hanoverian King Georges may have become fixed in history as 'faintly absurd, certainly unattractive, figures' but in this colourful account of their lives and times, families and courts, Christopher Sinclair-Stevenson restores a sprinkling of credit where it has been due. His account does not neglect the marital discords of George I, the towering paternal disdain of George II or the tragically misunderstood 'madness' of George III. But the reader is also encouraged to consider how the Hanoverian monarchs reacted to the climate of art and fashion in their times, from George II's espousal of Handel to George IV's patronage of Beau Brummell. By its own admission not a comprehensive history, Blood Royal is nevertheless an elegant and shining string of linked vignettes and short studies.
Over 3,200 entries An essential guide to authors and their works that focuses on the general canon of British literature from the fifteenth century to the present. There is also some coverage of non-fiction such as biographies, memoirs, and science, as well as inclusion of major American and Commonwealth writers. This online-exclusive new edition adds 60,000 new words, including over 50 new entries dealing with authors who have risen to prominence in the last five years, as well as fully updating the entries that currently exist. Each entry provides details of a writer's nationality and birth/death dates, followed by a listing of their titles arranged chronologically by date of publication.
Christopher R. Martin argues that the mainstream news media (and the large corporations behind them) put the labor movement in a bad light even while avoiding the appearance of bias. Martin has found that the news media construct "common ground" narratives between labor and management positions by reporting on labor relations from a consumer perspective. Martin identifies five central storytelling frames using this consumer orientation that repeatedly emerged in the news media coverage of major labor stories in the 1990s: the 1991–94 shutdown of the General Motors Willow Run Assembly Plant in Ypsilanti, Michigan; the 1993 American Airlines flight attendant strike; the 1994–95 Major League Baseball strike, the 1997 United Parcel Service strike, and the 1999 protests against the World Trade Organization's conference in Seattle. In Martin's view, the news media's consumer "take" on the labor movement has the effect of submerging issues of citizenship, political activity, and class relations, and elevating issues of consumption and the myth of a class-free America. Instead of facilitating a public sphere, the democratic ideal in which the public can engage in discovery and rational-critical debate, Martin says, news organizations have fostered a consumer sphere, in which public discourse and action is defined in terms of consumer interests—the impact of strikes, lock-outs, shut-downs, and protests on the general consumer economy and the price, quality, and availability of things such as automobiles, airline flights, and baseball tickets.
This new edition of Philosophy of Education: The Key Concepts is an easy to use A-Z guide summarizing all the key terms, ideas and issues central to the study of educational theory today. Fully updated, the book is cross-referenced throughout and contains pointers to further reading, as well as new entries on such topics as: Citizenship and Civic Education Liberalism Capability Well-being Patriotism Globalisation Open-mindedness Creationism and Intelligent Design. Comprehensive and authoritative this highly accessible guide provides all that a student, teacher or policy-maker needs to know about the latest thinking on education in the 21st century.
Climate change is the most important issue now facing humanity. As global temperatures increase, floods, fires and storms are becoming both more intense and frequent. People are suffering. And yet, emissions continue to rise. This book unpacks the activities of the key actors which have organised past and present climate responses – specifically, corporations, governments, and civil society organisations. Analysing three elements of climate change – mitigation, adaptation and suffering – the authors show how exponential growth of the capitalist system has allowed the fossil fuel industry to maintain its dominance. However, this hegemonic position is now coming under threat as new and innovative social movements have emerged, including the fossil fuel divestment movement, Fridays for Future, Extinction Rebellion and others. In exposing the inadequacies of current climate policies and pointing to the possibilities of new social and economic systems, this book highlights how the worst impacts of climate change can be avoided.
Since 1980, the Canadian women's movement has been an active participant in consitutional politics and Charter litigation. This book, through its focus on the Women's Legal Education and Action Fund (LEAF), presents a compelling examination of how Canadian feminists became key actors in developing the constitutional doctrine of equality, and how they mobilized that doctrine to support the movement's policy agenda. The case of LEAF, an organization that has as its goal the use of Charter litigation to influence legal rules and public policy, provides rich ground for Christopher Manfredi's keen analysis of legal mobilization. In a multitude of areas such as abortion, pornography, sexual assault, family law, and gay and lesbian rights, LEAF has intervened before the Supreme Court to bring its understanding of equality to bear on legal policy development. This study offers a deft examination of LEAF's arguments and seeks to understand how they affected the Court's consideration of the issues. Perhaps most important, it also contemplates the long-term effects of the mobilization, and considers the social impact of the legal doctrine that has emerged from LEAF cases. A major contribution to law and society studies, Feminist Activism in the Supreme Court is unparalleled in its analysis of legal mobilization as an effective strategy for social movements. It will be widely read and welcomed by legal scholars, political scientists, lawyers, feminists, and activists.
The New Iranian Cinema has had a fascinating success story in world cinema and critics have hailed Iranian films as alternatives to the homogenising global influence of mainstream Hollywood cinema. Drawing on seminal ideas of 'art cinema', Christopher Gow examines how the success of this cinema and the films of Abbas Kiarostami, its foremost proponent, can be accounted for by the extent to which they fit into a pre-established notion of art cinema. Gow also expands understanding of post-revolutionary Iranian cinema by examining the links between the New Iranian Cinema and emigre Iranian filmmaking, from the uncompromising German films of Sohrab Shahid Saless, to Vadim Perlman's exploration of the Iranian experience of exile in the Oscar-nominated 'House of Sand and Fog'. He reveals how this large and dispersed emigre Iranian cinema challenges our understanding of New Iranian Cinema itself and of national cinema in general.
Using new archival research, this book shows how Union Theological Seminary exported progressive Christianity to Communist China. Founded in 1836, the New York seminary disseminated its version of Christianity to China through its alumni. From 1911 to 1949, 196 Union alumni went to China. Thirty-nine of these former students were Chinese nationals. Many of these Chinese students—such as Y. T. Wu (Wu Yaozong), K. H. Ting (Ding Guangxun), John Sung (Song Shangjie), and Timothy Tingfang Lew (Liu Tingfang)—became key leaders in the Sino-Foreign Protestant Establishment and the Three-Self Patriotic Movement. The school became a dense hub of influential Chinese and American Christians. Union’s role in liberalizing and indigenizing Christianity in twentieth-century China has been largely unnoticed, until now.
This study aims to engage the textual realities of medieval literature by shedding light on the material lives of poems during the Tang, from their initial oral or written instantiation through their often lengthy and twisted paths of circulation. Tang poems exist today in stable written forms assumed to reflect their creators’ original intent. Yet Tang poetic culture was based on hand-copied manuscripts and oral performance. We have almost no access to this poetry as it was experienced by contemporaries. This is no trivial matter, the author argues. If we do not understand how Tang people composed, experienced, and transmitted this poetry, we miss something fundamental about the roles of memory and copying in the circulation of poetry as well as readers’ dynamic participation in the creation of texts. We learn something different about poems when we examine them, not as literary works transcending any particular physical form, but as objects with distinct physical attributes, visual and sonic. The attitudes of the Tang audience toward the stability of texts matter as well. Understanding Tang poetry requires acknowledging that Tang literary culture accepted the conscious revision of these works by authors, readers, and transmitters. 2012 Joseph Levenson Book Prize, Pre-1900 Category, China and Inner Asia Council of the Association for Asian Studies
An updated investigation of alternate pathways for American environmental policymaking made necessary by legislative gridlock. The “golden era” of American environmental lawmaking in the 1960s and 1970s saw twenty-two pieces of major environmental legislation (including the Clean Air Act, the Clean Water Act, and the Endangered Species Act) passed by bipartisan majorities in Congress and signed into law by presidents of both parties. But since then partisanship, the dramatic movement of Republicans to the right, and political brinksmanship have led to legislative gridlock on environmental issues. In this book, Christopher Klyza and David Sousa argue that the longstanding legislative stalemate at the national level has forced environmental policymaking onto other pathways. Klyza and Sousa identify and analyze five alternative policy paths, which they illustrate with case studies from 1990 to the present: “appropriations politics” in Congress; executive authority; the role of the courts; “next-generation” collaborative experiments; and policymaking at the state and local levels. This updated edition features a new chapter discussing environmental policy developments from 2006 to 2012, including intensifying partisanship on the environment, the failure of Congress to pass climate legislation, the ramifications of Massachusetts v. EPA, and other Obama administration executive actions (some of which have reversed Bush administration executive actions). Yet, they argue, despite legislative gridlock, the legacy of 1960s and 1970s policies has created an enduring “green state” rooted in statutes, bureaucratic routines, and public expectations.
“A big, bold book about public lands . . . The Desert Solitaire of our time.” —Outside A hard-hitting look at the battle now raging over the fate of the public lands in the American West--and a plea for the protection of these last wild places The public lands of the western United States comprise some 450 million acres of grassland, steppe land, canyons, forests, and mountains. It's an American commons, and it is under assault as never before. Journalist Christopher Ketcham has been documenting the confluence of commercial exploitation and governmental misconduct in this region for over a decade. His revelatory book takes the reader on a journey across these last wild places, to see how capitalism is killing our great commons. Ketcham begins in Utah, revealing the environmental destruction caused by unregulated public lands livestock grazing, and exposing rampant malfeasance in the federal land management agencies, who have been compromised by the profit-driven livestock and energy interests they are supposed to regulate. He then turns to the broad effects of those corrupt politics on wildlife. He tracks the Department of Interior's failure to implement and enforce the Endangered Species Act--including its stark betrayal of protections for the grizzly bear and the sage grouse--and investigates the destructive behavior of U.S. Wildlife Services in their shocking mass slaughter of animals that threaten the livestock industry. Along the way, Ketcham talks with ecologists, biologists, botanists, former government employees, whistleblowers, grassroots environmentalists and other citizens who are fighting to protect the public domain for future generations. This Land is a colorful muckraking journey--part Edward Abbey, part Upton Sinclair--exposing the rot in American politics that is rapidly leading to the sell-out of our national heritage. The book ends with Ketcham's vision of ecological restoration for the American West: freeing the trampled, denuded ecosystems from the effects of grazing, enforcing the laws already in place to defend biodiversity, allowing the native species of the West to recover under a fully implemented Endangered Species Act, and establishing vast stretches of public land where there will be no development at all, not even for recreation.
“Gangland violence explodes off the page” as two female detectives cross paths in Scotland’s criminal underworld (Publishers Weekly, starred review). Glasgow Detective Superintendent Catherine McLeod has one gangster in the mortuary and another, Glen Fallan, behind bars for allegedly taking him out. But fighting for conviction isn’t going to be easy. This case may be more personal for McLeod than she’s letting on. And Fallan might not even be guilty. Private investigator Jasmine Sharp has a stake in Fallan’s future, too. The gangland enforcer once moved in the same dangerous shadows that her mysterious father lived and died in. And the strange bond Fallan had with her mother is something no one in Sharp’s family ever dares to discuss. As McLeod battles her demons and Sharp chases her ghosts, these two very different detectives will ultimately confront the secrets that have entangled both of their fates—by descending into the Glasgow underworld where vengeance spans generations and everyone has a score to settle. “A polished stylist who spikes his smooth wordsmithery with a quirky Scottish brogue.” —Marilyn Stasio, TheNew York Times “Should cement Brookmyre’s reputation as one of today’s top Scottish crime writers.” —Publishers Weekly, starred review
Robin Barry's Construction of Buildings was first published in 1958 in 5 volumes, rapidly becoming a standard text on construction. In its current 2 volume format Barry remains hugely popular with both students and lecturers of construction and related disciplines. The third edition of Barry's Advanced Construction of Buildings expands and deepens your understanding of construction technology. It covers the construction of larger-scale buildings (primarily residential, commercial and industrial) constructed with load bearing frames, supported by chapters on fit-out and second fix, lifts and escalators, off-site construction and a new chapter on building obsolescence and revitalisation. Functional and performance requirements of the main building elements are emphasised throughout, as is building efficiency and meeting the challenges of limiting the environmental impact of buildings. You will find the text fully up to date with the latest building regulations and construction technologies. The new edition, with supporting material at www.wiley.com/go/barrysintroduction, is an ideal information source for developing a wider and deeper understanding of construction technology.
Cultural materialism is one of the most important and one of the most provocative theories to have emerged in the last thirty years. Combining close attention to Shakespearean texts and the conditions of their production with an explicit left-wing political affiliation, cultural materialism offers readers a radical avenue through which to engage with Shakespeare and his world. Shakespeare and Cultural Materialist Theory charts the inception and development of this theory, setting out its central tenets and analysing the work of key thinkers such as Alan Sinfield, Jonathan Dollimore, Terence Hawkes and Catherine Belsey. Unlike most literary theories, cultural materialism attempts to use the study of Shakespeare to intervene in the politics of the present day, and its unsettling approach has not passed without objection, both within academia and without. This book considers the debates, scandals and controversies caused by cultural materialism, and by applying it to Shakespeare afresh, demonstrates that the theory is still very much alive and kicking.
In a clear and lively manner, this new reference explains all of the essential concepts used in contemporary and modern philosophy of education. It also provides invaluable background on the classic educational philosophy texts of Rousseau, Plato and others -- readers will find coverage of seminal views on teaching, learning and indoctrination as well as such contemporary concepts as postmodernism, markets and school effectiveness. Students, researchers and anyone interested in contemporary education will be certain to want this unique and authoritative resource.
A world-famous biographer reveals the strange relationship between Sir Arthur Conan Doyle's real life and that of Sherlock Holmes in the engrossing The Man Who Would Be Sherlock. Though best known for the fictional cases of his creation Sherlock Holmes, Conan Doyle was involved in dozens of real life cases, solving many, and zealously campaigning for justice in all. Stanford thoroughly and convincingly makes the case that the details of the many events Doyle was involved in, and caricatures of those involved, would provide Conan Doyle the fodder for many of the adventures of the violin-playing detective. There can be few (if any) literary creations who have found such a consistent yet evolving independent life as Holmes. He is a paradigm that can be endlessly changed yet always maintains an underlying consistent identity, both drug addict and perfect example of the analytic mind, and as Christopher Sandford demonstrates so clearly, in many of these respects he mirrors his creator.
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