Christoph Prinz's Books

Leverage Data Streams for Better Operational Decision-Making

The Case of Smart Sustainable Mobility Environments

By: Christoph Prinz

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Leverage Data Streams for Better Operational Decision-Making

The Case of Smart Sustainable Mobility Environments

By: Christoph Prinz

Smart sustainable mobility ecosystems promise to address society’s expectation of environmentally friendly on-demand mobility. While the technology stack to build such ecosystems is just around the corner in the form of connected, automated, and electric vehicles, strategies to deploy and operate such fleets in a coordinated manner must still be advanced. Most of such optimization challenges highly depend on the nature of customer demand, vehicle supply, and environmental influences. Hence, this dissertation investigates how available data streams from mobility ecosystems can be leveraged in Information Systems to solve related decision problems. The overarching goal of this work is to generate design knowledge to improve vehicle availability, provider profitability, and environmental sustainability for such ecosystems. Applying quantitative methods to real-world data from shared vehicle systems generates insights into the nature of demand and supply. Combining it with an analysis of empirical research on vehicle relocation algorithms builds the foundation for two artifact designs. The first artifact enables the development and simulation-based evaluation of operation modes for vehicle fleets. The second artifact enables artificial intelligence-based decision support for the vehicle rebalancing problem. The insights are finally incorporated and generalized to a nascent design theory on data-enabled operational decision-making in the context of smart sustainable mobility environments. The findings have multifaceted implications for researchers concerned with data-enabled value creation in Green IS, shared economy and smart mobility, and business analytics and data science. Furthermore, guidance for fleet providers to improve system attractiveness and for society to experience the potential amount of vehicle access without personal ownership is provided.

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236

Publisher

Cuvillier Verlag

Published Date

ISBN 10

3736968027

ISBN 13

9783736968028

Anthropology

A Continental Perspective

By: Christoph Wulf

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Anthropology

A Continental Perspective

By: Christoph Wulf

Originally published in German, Christoph Wulf’s Anthropology sets its sights on a topic as ambitious as its title suggests: anthropology itself. Arguing for an interdisciplinary and intercultural approach to anthropology that incorporates science, philosophy, history, and many other disciplines, Wulf examines—with breathtaking scope—all the ways that anthropology has been understood and practiced around the globe and through the years. Seeking a central way to understand anthropology in the midst of many different approaches to the discipline, Wulf concentrates on the human body. An emblem of society, culture, and time, the body is also the result of many mimetic processes—the active acquisition of cultural knowledge. By examining the role of the body in the performance of rituals, gestures, language, and other forms of imagination, he offers a bold new look at how culture is produced, handed down, and transformed. Drawing such examinations into a comprehensive and sophisticated assessment of the discipline as a whole, Anthropology looks squarely at the mystery of humankind and the ways we have attempted to understand it.

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Page Count

425

Publisher

University of Chicago Press

Published Date

ISBN 10

0226925080

ISBN 13

9780226925080

Germany and the Second World War

Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

By: Ralf Blank,Jörg Echternkamp,Karola Fings,Jürgen Förster,Winfried Heinemann,Tobias Jersak,Armin Nolzen,Christoph Rass

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Germany and the Second World War

Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

By: Ralf Blank,Jörg Echternkamp,Karola Fings,Jürgen Förster,Winfried Heinemann,Tobias Jersak,Armin Nolzen,Christoph Rass

The Second World War affected the lives and shaped the experience of millions of individuals in Germany - soldiers at the front, women, children and the elderly sheltering in cellars, slave labourers toiling in factories, and concentration-camp prisoners and POWs clearing rubble in the Reich's devastated cities. Taking a 'history from below' approach, the volume examines how the minds and behaviour of individuals were moulded by the Party as the Reich took the road to Total War. The ever-increasing numbers of German workers conscripted into the Wehrmacht were replaced with forced foreign workers and slave labourers and concentration camp prisoners. The interaction in everyday life between German civilian society and these coerced groups is explored, as is that society's relationship to the Holocaust. From early 1943, the war on the home front was increasingly dominated by attack from the air. The role of the Party, administration, police, and courts in providing for the vast numbers of those rendered homeless, in bolstering civilian morale with 'miracle revenge weapons' propaganda, and in maintaining order in a society in disintegration is reviewed in detail. For society in uniform, the war in the east was one of ideology and annihilation, with intensified indoctrination of the troops after Stalingrad. The social profile of this army is analysed through study of a typical infantry division. The volume concludes with an account of the various forms of resistance to Hitler's regime, in society and the military, culminating in the failed attempt on his life in July 1944.

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5509

Publisher

OUP Oxford

Published Date

ISBN 10

0191608602

ISBN 13

9780191608605

History of the Caucasus

Volume 2: In the Shadow of Great Powers

By: Christoph Baumer

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History of the Caucasus

Volume 2: In the Shadow of Great Powers

By: Christoph Baumer

In the Shadow of Great Powers is the second volume of Christoph Baumer's History of the Caucasus. It covers the period from the Seljuk domination of the Southern Caucasus around 1050 CE to the present day. After the Kingdom of Georgia's golden age of independent power and cultural blossoming in the 12th and early 13th centuries, the Caucasus was overrun by the Mongols and soon disintegrated into innumerable smaller kingdoms, principalities and khanates. At the same time, an Armenian kingdom in exile maintained a precarious independence in Cilicia, today's southern Turkey, by applying a three-way diplomatic policy balanced between the Mongol Il-Khanate, the Crusader states and, to a lesser degree, the Mameluke Empire. Then followed four centuries during which the highly fragmented polities of the North and South Caucasus became political pawns of the regional great powers, above all the Ottomans, Iran and Russia. In the wake of World War I the South Caucasus enjoyed a short-lived independence whereas its northern neighbours were engulfed by the Russian civil wars. But by 1921 the Soviet Union had re-established Russian dominance over the whole region and, from a Western perspective, the region 'disappeared' behind the Iron Curtain. Nevertheless, the Caucasian nations kept their pronounced identities even under Soviet rule, giving rise at the dissolution of the Soviet Union to a number of internecine conflicts. Whereas the Russian Federation managed to maintain its supremacy over the North Caucasus – albeit at the cost of bloody wars and insurrections – Armenia, Azerbaijan and Georgia succeeded in more or less gaining control over their destiny. Of these three republics, only Azerbaijan secured a wide-ranging independence thanks to its fossil fuel resources. Following Russian interference, Georgia lost control over two of its provinces while Armenia remains dependent on Russian support in the face of its notoriously antagonistic relations with neighbouring Azerbaijan and Turkey over the unresolved issue of Karabakh. In the Shadow of Great Powers includes some 200 full-colour images and maps which further bring the turbulent history of this region to light.

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386

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0755636309

ISBN 13

9780755636303

Bach

Essays on His Life and Music

By: Christoph Wolff

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Bach

Essays on His Life and Music

By: Christoph Wolff

More than two centuries after his lifetime, J. S. Bach's work continues to set musical standards. Noted Bach scholar Christoph Wolff offers new perspectives on the composer's life and remarkable career.

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484

Publisher

Harvard University Press

Published Date

ISBN 10

0674059263

ISBN 13

9780674059269

A Sound Tradition

A Short History of the Vienna Philharmonic Orchestra

By: Christoph Wagner-Trenkwitz

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A Sound Tradition

A Short History of the Vienna Philharmonic Orchestra

By: Christoph Wagner-Trenkwitz

From Vienna into the World What would Vienna be without the Philharmonic? 175 years have passed since the founding of this world-class orchestra in March of 1842, 175 years in which the musicians have provided their public countless glorious musical experiences. Their inimitable and unmistakable sound has aroused truly rapturous enthusiasm everywhere. Christoph Wagner-Trenkwitz tells us of the milestones in the Philharmonic's history—collaboration with great conductors, the special quality of the "Viennese sound," the daily work of an international orchestra—and in so doing unearths memorable anecdotes from behind the scenes. With extensive illustrations and photographs from the Vienna Philharmonic archive

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329

Publisher

Amalthea Signum Verlag

Published Date

ISBN 10

3903083852

ISBN 13

9783903083851

The Anxieties of White Supremacy

Hendrik Verwoerd and the Apartheid Mindset

By: Christoph Marx

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The Anxieties of White Supremacy

Hendrik Verwoerd and the Apartheid Mindset

By: Christoph Marx

Prime Minister Hendrik Verwoerd (1958–1966) is widely regarded as the mastermind of apartheid in South Africa. This study examines how he developed the ideology of racial separation into a comprehensive system. It also looks into Verwoerd’s intellectual development and his academic career before he entered politics. Apartheid was to Verwoerd less a defense of colonialism but a policy for the future, he was an authoritarian modernizer and a true representative of the Age of Extremes.

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580

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110787350

ISBN 13

9783110787351

Magnetism

From Fundamentals to Nanoscale Dynamics

By: Joachim Stöhr,Hans Christoph Siegmann

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Magnetism

From Fundamentals to Nanoscale Dynamics

By: Joachim Stöhr,Hans Christoph Siegmann

This text book gives a comprehensive account of magnetism, one of the oldest yet most vibrant fields of physics. It spans the historical development, the physical foundations and the continuing research underlying the subject. The book covers both the classical and quantum mechanical aspects of magnetism and novel experimental techniques. Perhaps uniquely, it discusses spin transport and magnetization dynamics phenomena associated with atomically and spin engineered nano-structures against the backdrop of spintronics and magnetic storage and memory applications. The book is for students, and serves as a reference for scientists in academia and research laboratories.

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827

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540302832

ISBN 13

9783540302834

Education and Schmid's Art of Living

Philosophical, Psychological and Educational Perspectives on Living a Good Life

By: Christoph Teschers

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Education and Schmid's Art of Living

Philosophical, Psychological and Educational Perspectives on Living a Good Life

By: Christoph Teschers

Instead of simply following the current neoliberal mantra of proclaiming economic growth as the single most important factor for maintaining well-being, Education and Schmid’s Art of Living revisits the idea of an education focused on personal development and the well-being of human beings. Drawing on philosophical ideas concerning the good life and recent research in positive psychology, Teschers argues in favour of shifting the focus in education and schooling towards a beautiful life and an art of living for today's students. Containing a thorough discussion of the ideas of contemporary German philosopher Wilhelm Schmid, this book considers the possible implications of developing a more humanistic and life-centred approach to educational policy, research and practice, showing that Schmid’s concept of Lebenskunst provides a firm philosophical basis for this endeavour. Among others, this book draws on analytical and continental traditions to challenge current views and assumptions in regard to education and the role of schooling for contemporary societies. As a result, Teschers’ work is sure to spark a debate about the direction of educational policy and practice in the 21st century. Education and Schmid’s Art of Living is essential reading for academics and students with an interest in education. Given the importance of such topics as the relationship between education and society, teacher education and how best to structure schools and learning environments, Teschers’ work will appeal to academics and students in a diverse range of fields, including education, philosophy, sociology and psychology.

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279

Publisher

Routledge

Published Date

ISBN 10

1317190823

ISBN 13

9781317190820

An Iranian Town in Transition

A Social and Economic History of the Elites of Tabriz, 1747-1848

By: Christoph Werner

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An Iranian Town in Transition

A Social and Economic History of the Elites of Tabriz, 1747-1848

By: Christoph Werner

An Iranian Town in Transition deals with the social and economic history of Tabriz, a town in north-west Iran and the centre of the historical province Azerbaijan. The focus of this study is on the notables of the town in an epoch of fundamental change that stretches from the mid-eighteenth to the mid-nineteenth century. Far from narrating a simple history of events, the study addresses major questions related to endowments (waqf), the workings of the Shiite judiciary, urban and provincial administration, the changing role of the 'ulama, and tenure of landed property in concrete case-studies. With its wide perspective on developments in urban society, the study interprets the process of social change in the transitional period from the Zands to the Qajars as a crucial starting point for the modern history of Iran. Stressing the importance of indigenous sources for this period, the author drew heavily on hitherto neglected Persian archival material. A large number of documents, deeds, and court protocols are included in critical edition in the appendix.

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444

Publisher

Otto Harrassowitz Verlag

Published Date

ISBN 10

3447043091

ISBN 13

9783447043090

European Convention on Human Rights

Commentary

By: Christoph Grabenwarter

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European Convention on Human Rights

Commentary

By: Christoph Grabenwarter

The European Convention on Human Rights (ECHR) entered into force on 3 September 1953 with binding effect on all Member States of the Council of Europe. It grants the people of Europe a number of fundamental rights and freedoms (right to life, prohibition of torture, prohibition of slavery and forced labour, right to liberty and security, right to a fair trial, no punishment without law, right to respect for private and family life, freedom of thought, conscience and religion, freedom of expression, freedom of assembly and association, right to marry, right to an effective remedy, prohibition of discrimination) plus some more by additional protocols to the Convention (Protocols 1 (ETS No. 009), 4 (ETS No. 046), 6 (ETS No. 114), 7 (ETS No. 117), 12 (ETS No. 177) and 13 (ETS No. 187)). Any person who feels his or her rights under the ECHR have been violated by the authorities of one of the Member States can bring a case to the European Court of Human Rights, established under the Convention. The States are bound by the Court's decisions. The Committee of Ministers of the Council of Europe make sure that the decisions are properly executed. Today the Court receives thousands of petitions annually, demonstrating the immense impact of the Convention and the Strasbourg Court. Professor Grabenwarter's Commentary deals with the Convention systematically, article-by-article, considering the development and scope of each article, together with the relevant case-law and literature.

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Page Count

600

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1509927476

ISBN 13

9781509927470

Ärztliches Leben und Denken im arabischen Mittelalter

By: Johann Christoph Bürgel

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Ärztliches Leben und Denken im arabischen Mittelalter

By: Johann Christoph Bürgel

Das vorliegende Buch widmet sich den Lebensumständen und der Berufsethik der arabischen Ärzte des Mittelalters. Auf der Grundlage zahlreicher biographischer, protreptischer, deontologischer und isagogischer Schriften untersucht Bürgel verschiedenste Aspekte der medizinischen Ausbildung, der Berufsausübung und der Rolle von Ärzten in der islamischen Gesellschaft. Besonderes Augenmerk gilt dabei der Bewahrung und Weiterentwicklung der antiken griechischen Berufsethik. Ein weiterer Schwerpunkt liegt auf den Wechselbeziehungen zwischen wissenschaftlicher Medizin und islamischer Religion. The present book investigates conditions of life and professional ethics of the Arab physicians in the Middle Ages. Based on a multitude of biographical, protreptic, deontological, and isagogic texts, Bürgel analyzes diverse aspects of medical education, professional conduct, and the role of doctors in Islamicate societies. Special attention is given to the survival and further development of ancient Greek professional ethics. Another focus is on the interrelations between scientific medicine and Islamic religion.

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570

Publisher

BRILL

Published Date

ISBN 10

9004326162

ISBN 13

9789004326163

Final Sale in Berlin

The Destruction of Jewish Commercial Activity, 1930-1945

By: Christoph Kreutzmüller

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Final Sale in Berlin

The Destruction of Jewish Commercial Activity, 1930-1945

By: Christoph Kreutzmüller

Before the Nazis took power, Jewish businesspeople in Berlin thrived alongside their non-Jewish neighbors. But Nazi racism changed that, gradually destroying Jewish businesses before murdering the Jews themselves. Reconstructing the fate of more than 8,000 companies, this book offers the first comprehensive analysis of Jewish economic activity and its obliteration. Rather than just examining the steps taken by the persecutors, it also tells the stories of Jewish strategies in countering the effects of persecution. In doing so, this book exposes a fascinating paradox where Berlin, serving as the administrative heart of the Third Reich, was also the site of a dense network for Jewish self-help and assertion.

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385

Publisher

Berghahn Books

Published Date

ISBN 10

1782388133

ISBN 13

9781782388135

Bibliography of Algonquian Linguistics

By: David H. Pentland,H. Christoph Wolfart

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Bibliography of Algonquian Linguistics

By: David H. Pentland,H. Christoph Wolfart

This comprehensive annotated bibliography includes all items published on Algonquian languages between 1891 and 1981, earlier works overlooked in Pilling's 1891 Bibliography, reprints and re-editions. The work includes full cross-references, giving alternate titles, editors, reviews, and related publications, and it includes a detailed index organized by language group and topic. In the introduction, the authors describe the bibliographical problems in this field and give helpful advice on how to locate publications. This volume will be of value not only to Algonquianists, but to all those with an interest in North American Indian languages, and particularly to teachers of Native languages.

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333

Publisher

Univ. of Manitoba Press

Published Date

ISBN 10

0887558925

ISBN 13

9780887558924

Technology and Work in German Industry

By: Norbert Altmann,Christoph Kohler,Pamela Meil

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Technology and Work in German Industry

By: Norbert Altmann,Christoph Kohler,Pamela Meil

German industry in particular is a central focus for studying technical and organizational changes in industry due to its pivotal position in international markets, its technological sophistication and its well-established training systems. Originally published in 1992, this study brings together contributions which contain both theoretical approaches and extensive empirical studies, on the manufacturing industry in Germany, including comparisons to other european countries. It looks at the developments of new technology, identifying trends in rationalization and the influences they have on organizational behaviour. As it discusses the relationships between technology and the work-force it includes discussion on flexible specialization, labour processes, union relations, small and large firms and training processes.

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664

Publisher

Routledge

Published Date

ISBN 10

1351815814

ISBN 13

9781351815819

Sustainable Food Consumption and Urban Lifestyles

The Case of Hyderabad/India

By: Nina Osswald,Christoph Dittrich

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Sustainable Food Consumption and Urban Lifestyles

The Case of Hyderabad/India

By: Nina Osswald,Christoph Dittrich

The lifestyles and food consumption patterns of India's new urban middle classes are changing rapidly. Emerging trends such as the growing popularity of fast food and convenience food and the increasing consumption of animal products, sugar and fat are causing adverse environmental, health and social eﬀects. In order to counter these trends, eﬀective strategies for promoting sustainable food consumption patterns are urgently needed. This empirical case study combines a revised update of the study "The Market for Organic Food: Consumer Attitudes and Marketing Opportunities" (Osswald and Dittrich 2009) with a broader perspective on the socio-cultural contexts of sustainable food consumption. The study outlines how "sustainable food choices" can be deﬁned in the Indian context, and examines spatial structures of the market for products from sustainable agriculture in the South Indian emerging megacity of Hyderabad. It explores socio-cultural contexts of sustainable food consumption, outlines target groups for marketing organic food and identiﬁes obstacles to sustainable food consumption. The ﬁndings point to a moderate but growing demand for organic food, especially among the middle classes. Availability is limited and not able to satisfy the demand at this stage. Most consumers are motivated almost exclusively by health considerations; awareness of the links between environmental problems and food choices is low. Based on these ﬁndings, the report assesses the potential for future development of the organic segment as part of a sustainable urban food system, and develops recommendations for action in order to promote sustainable food consumption in Hyderabad.

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Page Count

102

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3867418209

ISBN 13

9783867418201

Dispossession

Plundering German Jewry, 1933-1953

By: Christoph Kreutzmüller,Jonathan R Zatlin

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Dispossession

Plundering German Jewry, 1933-1953

By: Christoph Kreutzmüller,Jonathan R Zatlin

This collection of essays by a range of international, multidisciplinary scholars explores the financial history, social significance, and cultural meanings of the theft, starting in 1933, of assets owned by German Jews. Despite the fraught topic and the ongoing legal discussions surrounding it, the subject has not received much scholarly attention until now. As such, the volume offers a much needed contribution to our understanding of the history of the period and the acts. The essays examine the confiscatory taxation of Jewish property, the looting of art and confiscation of gold, the role of German freight forwarders in property theft, salesmen and dispossession in the retail world, theft from the elderly, and the complicity of the banking industry, as well as the reach of the practice beyond German borders"--

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403

Publisher

University of Michigan Press

Published Date

ISBN 10

0472132032

ISBN 13

9780472132034

Alleged Nazi Collaborators in the United States after World War II

By: Christoph Schiessl

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Alleged Nazi Collaborators in the United States after World War II

By: Christoph Schiessl

This book follows the story of suspected Nazi war criminals in the United States and analyzes their supposed crimes during World War II, their entry into the United States as war refugees in the 1940s and 1950s, and their prosecution in the 1970s and beyond by the U.S. government, specifically by the Office of Special Investigation (OSI). In particular, this book explains why and how such individuals entered the United States, why it took so long to locate and apprehend them, how the OSI was founded, and how the OSI has tried to bring them to justice. This study constitutes a thorough account of 150 suspects and examines how the search for them connects to larger developments in postwar U.S. history. In this latter regard, one major theme includes the role Holocaust memory played in the aforementioned developments. This account adds significantly to the historiographical debate about when and how the Holocaust found its way into American Jewish and also general American consciousness. In general, these suspected Nazi war criminals could come to the United States largely undetected during the early Cold War. In this atmosphere, they morphed from Nazi collaborators to ardent anti-Communists and, outside of some big fish, not even within the Jewish community was their role in the Holocaust much discussed. Only with the Eichmann trial in the early 1960s did interest in other Holocaust perpetrators increase, culminating in the founding of the OSI in the late 1970s. The manuscript makes use, among other documents, of declassified sources from the CIA and FBI, little used trial accounts, and hard to locate OSI records.

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245

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1498529410

ISBN 13

9781498529419

Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

By: Christoph W. Künne

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Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

By: Christoph W. Künne

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

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240

Publisher

Springer

Published Date

ISBN 10

3319511246

ISBN 13

9783319511245

Reflections of Equality

By: Christoph Menke

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Reflections of Equality

By: Christoph Menke

The book argues that the center of political modernity is determined by a conflictive relation between the liberal core concept of political equality and the idea of individuality.

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252

Publisher

Stanford University Press

Published Date

ISBN 10

0804744742

ISBN 13

9780804744744

The New Grove Bach Family

By: Christoph Wolff,Walter Emery,Richard Jones,Eugene Helm,Ellwood Derr,Ernest Warburton

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The New Grove Bach Family

By: Christoph Wolff,Walter Emery,Richard Jones,Eugene Helm,Ellwood Derr,Ernest Warburton

Traces the life and discusses the compositions of Johann Sebastian Bach and the other musician members of his family.

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400

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393303543

ISBN 13

9780393303544

Stroke

Pathophysiology and Therapy

By: Jens Minnerup,Antje Schmidt,Christiane Albert-Weissenberger,Christoph Kleinschnitz

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Stroke

Pathophysiology and Therapy

By: Jens Minnerup,Antje Schmidt,Christiane Albert-Weissenberger,Christoph Kleinschnitz

Stroke is a major global health problem because of its large contribution to mortality, morbidity, and disability. The most common form of stroke is ischemic stroke which accounts for approximately 80% of all strokes. During the past decade, our knowledge of the molecular and cellular processes that contribute to stroke pathophysiology has increased substantially and offers many targets for future therapeutic strategies. This book provides an overview of the current knowledge of stroke pathophysiology and the mechanisms that interfere with recovery and regeneration. Moreover, this book reviews the latest advances in the development of future therapeutic strategies.

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102

Publisher

Biota Publishing

Published Date

ISBN 10

1615045872

ISBN 13

9781615045877

Identity-Based Brand Management

Fundamentals—Strategy—Implementation—Controlling

By: Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade

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Identity-Based Brand Management

Fundamentals—Strategy—Implementation—Controlling

By: Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management

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324

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Springer

Published Date

ISBN 10

3658135611

ISBN 13

9783658135614

Grain-size Effects in Nanoscaled Electrolyte and Cathode Thin Films for Solid Oxide Fuel Cells (SOFC)

By: Christoph Peters

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Grain-size Effects in Nanoscaled Electrolyte and Cathode Thin Films for Solid Oxide Fuel Cells (SOFC)

By: Christoph Peters

Due to their high energy conversion efficiencies and low emissions, Solid Oxide Fuel Cells (SOFCs) show promise as a replacement for combustion-based electrical generators at all sizes. Further increase of SOFC efficiency can be achieved by microstructural optimization of the oxygen-ion conducting electrolyte and the mixed ionic-electronic conducting cathode. By application of nanoscaled thin films, the exceptionally high efficiency allows the realization of mobile SOFCs.

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174

Publisher

KIT Scientific Publishing

Published Date

ISBN 10

3866443366

ISBN 13

9783866443365

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