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Estimation of Willingness-to-Pay

Theory, Measurement, Application

By: Christoph Breidert

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Estimation of Willingness-to-Pay

Theory, Measurement, Application

By: Christoph Breidert

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

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Page Count

148

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3835092448

ISBN 13

9783835092440

Estimation of Willingness-to-Pay

Theory, Measurement, Application

By: Christoph Breidert

Write a review Read reviews Take a Quiz Solve Book Puzzle

Estimation of Willingness-to-Pay

Theory, Measurement, Application

By: Christoph Breidert

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

148

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3835092448

ISBN 13

9783835092440