Growing up in conservative, postwar Australia isn't easy. For eight-year-old Sophie, who has just been told that she's a bastard, it seems that she lives in a world of secrets, unanswered questions and whispers. Who is her father and why did her mother never tell anyone who he was? With only her reclusive grandfather to raise her, and more than one neighbour expecting her to go off the rails like her mother - after all, apples rarely fall far from the tree - Sophie struggles to find her place in the world. In a time when experiences are shared around the kitchen table, over the back fence or up at the corner shop, Sophie learns that life is rarely simple, love is always complicated and sometimes it takes more than blood ties to make a family.
What is education for an unknowable future? In Educating for Durable Solutions, Christine Monaghan explores how refugees and policymakers have answered this question over time by reconstructing the contemporary history of education in Kenya's Dadaab and Kakuma refugee camps. Through oral histories and archival research, Monaghan shows how, since the founding of both camps in 1991, refugees and policymakers have conceptualized, developed, implemented and changed refugee education programs. She also shows why and how, despite these changes, real challenges persist in refugee education in Dadaab, Kakuma, and other camps throughout the world; these include high numbers of out-of-school children and youth, high student to teacher ratios, unpredictable funding, and persistent questions regarding what refugee education is for. The author shifts focus from debates over the impacts of specific policies and programs and explores instead how and why different policies and programs were implemented whether they led to meaningful changes in the long-standing challenges of refugee education. She finds that when and where real changes occurred, individuals or small groups of refugees and policymakers acted with tremendous agency and as tireless advocates.
In the first book-length treatment of the application of feminist theories of international law, Charlesworth and Chinkin argue that the absence of women in the development of international law has produced a narrow and inadequate jurisprudence that has legitimated the unequal position of women worldwide rather than confronting it. The boundaries of international law provides a feminist perspective on the structure, processes and substance of international law, shedding new light on treaty law, the concept of statehood and the right of self-determination, the role of international institutions and the law of human rights. Concluding with a consideration of whether the inclusion of women in the jurisdiction of international war crimes tribunals represents a significant shift in the boundaries of international law, the book encourages a dramatic rethinking of the discipline of international law. With a new introduction that reflects on the profound changes in international law since the book’s first publication in 2000, this provocative volume is essential reading for scholars, practitioners and students alike.
Nobody has a perfect mother. And, despite what some pushy moms would have us believe, nobody has a perfect daughter, either. It's sometimes hard to communicate with each other, but what can you do? Should you turn to Dr. Phil, psychotropic drugs, a hit man? No! Here's the solution: It's so simple, so obvious, so painless---the movies! Drawing on more than twenty years of watching movies together, real-life mother and daughter Rosemary Rogers and Nell Rogers Michlin offer plot synopses, cast reviews, and behind-the-scenes gossip for more than one hundred of their all-time-favorite movies, including invaluable ratings you won't find anywhere else, such as: *Bonding Potential: Looking for serious mother-daughter time? Try one of their top picks, like Terms of Endearment, Freaky Friday, or The Joy Luck Club. *Hunk Factor: Hannah and Her Sisters may only rate a 1 (Michael Caine and Woody Allen have other important qualities....), but School Ties, with a shirtless Matt Damon, Ben Affleck, and Brendan Fraser, gets a well-earned 10. *Hankie Factor: Because sometimes we all need a good cry. *Squirming in Your Seat Watching a Sex Scene with Your Mother/Daughter: Trust us, you'll want to know ahead of time. Wise and witty, Mother-Daughter Movies offers a fresh perspective on life's most important issues---from family conflict to surviving high school to understanding when tweezed eyebrows can totally change your life.
Mental Health Practice for the Occupational Therapy Assistant is a comprehensive text that delineates the role of the occupational therapy assistant in the delivery of mental health services. Christine Manville and Jeremy Keough provide information and learning activities that enable the student to build knowledge of mental health practice, incorporating approaches used in the traditional medical model, as well as the community. The impact of mental illness on occupational performance across the lifespan is also examined. Mental Health Practice for the Occupational Therapy Assistant guides the reader in how to analyze the service environment, including cultural, societal and political factors; explore the client’s participation in age-appropriate, meaningful occupations; and, under supervision of the occupational therapist, provide treatment that includes 1:1 and group interventions. Mental Health Practice for the Occupational Therapy Assistant structures each chapter to provide an enhanced approach to student learning by incorporating concepts from Bloom’s Taxonomy. Current and emerging trends in mental health practice are discussed, as well as service provision in the traditional medical model. The appendices include a discussion of additional factors that impact the provision and efficacy of therapy services, including pharmacology and ethical and legal issues. Features: Provides an overview of the DSM-5 and the World Health Organization’s International Classification of Functioning, Disability, and Health. These classification systems provide a common language for practitioners from a variety of disciplines to communicate about the impact of mental illness on occupational performance and participation Describes the use of general educational strategies to enhance the teaching/learning process in the provision of occupational therapy services Terminology from the Occupational Therapy Practice Framework, Third Edition is utilized to enhance the development of clinical reasoning and practice skills Provides information on how to communicate effectively with clients Mental health practice is viewed across the lifespan Instructor’s materials include PowerPoint presentations, student study sheets, tests questions, and application questions for each chapter Included with the text are online supplemental materials for faculty use in the classroom. Mental Health Practice for the Occupational Therapy Assistant is an excellent side-by-side resource for the occupational therapy assistant, occupational therapist, or any practitioner working in a mental health setting.
The question of whether a global constitution exists or is emerging, and if so, what form it takes, is one of the most intriguing and controversial topics of recent international theory. This book examines public international law contributions to the debate, specifically taking a step back to enquire about the underlying assumptions that inform this debate. While contemporary contributors declare the idea of global constitutionalism to be global, this book reveals and interrogates the underlying liberal democratic themes that define prevailing approaches, thus calling universality into question. Drawing on critical theories within and without the international legal discipline, this book suggests a reconceptualisation of global constitutionalism in terms of what is named ‘organic global constitutionalism’. The book thus addresses significant shortcomings and illuminates necessary reorientations to a field that is currently still in the crucial phase of formation.
One of the primary goals of education is to ensure that children learn varied and complex self-management skills to become more self assured, more self reliant, and responsible for their own behavior, as well as to succeed academically. Although learning experiences designed to actively teach self-management techniques are usually directed toward children with severe academic and behavior problems, these skills are also extremely beneficial for the general student population. An excellent resource for school-based practitioners who wish to address the needs of all school-aged children and adolescents, this book presents practical approaches for designing and implementing self-management interventions in school settings.
An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Understanding Central America explains how domestic, global, political and economic forces have shaped rebellion and regime change in Costa Rica, Nicaragua, El Salvador, Guatemala, and Honduras throughout their histories, during the often-turbulent 1970s and since. The text provides students a comprehensive coverage of Central America, political science, and international relations. The authors explain the origins and development of the region's political conflicts, their resolution and ongoing political change. This Sixth Edition provides the most up-to-date information on the recent political changes in each of the five countries presented.
Legal ethics is often described as an oxymoron or contradiction in terms - lay people find the concept amusing and lawyers can find ethics impossible. The best lawyers are those who have come to grips with their own values and actively seek to improve their ethical practise. This book is designed to help law students and new lawyers understand and modify their own ethical priorities, not just because this knowledge makes it easier to practise law and earn an income, but because self-aware, ethical legal practice is right and feels better than anything else. Packed with case studies of ethical scandals and dilemmas from real life legal practice in Australia, each chapter delves into the most difficult issues lawyers face. From lawyers' part in corporate fraud to the ethics of time-based billing, Parker and Evans expose the values that underlie current practice and set out the alternatives ethical lawyers might follow.
Medieval English sermons teem with examples of quantitative reasoning, ranging from the arithmetical to the numerological, and regularly engage with numerical concepts. Examining sermons written in Middle English and Latin, this book reveals that popular English-speaking audiences were encouraged to engage in a wide range of numerate operations in their daily religious practices. Medieval sermonists promoted numeracy as a way for audiences to appreciate divine truth. Their sermons educated audiences in a hybrid form of numerate practice—one that relied on individuals’ pragmatic quantitative reasoning, which, when combined with spiritual interpretations of numbers provided by the preacher, created a deep and rich sense in which number was the best way to approach the sacred mysteries of the world as well as to learn how one could best live as a Christian. Analyzing both published and previously unpublished sermons and sermon cycles, Christine Cooper-Rompato explores the use of numbers, arithmetic, and other mathematical operations to better understand how medieval laypeople used math as a means to connect with God. Spiritual Calculations enhances our understanding of medieval sermons and sheds new light on how receptive audiences were to this sophisticated rhetorical form. It will be welcomed by scholars of Middle English literature, medieval sermon studies, religious experience, and the history of mathematics.
An expose on the delusion, greed, and arrogance that led to America's credit crisis The collapse of America's credit markets in 2008 is quite possibly the biggest financial disaster in U.S. history. Confidence Game: How a Hedge Fund Manager Called Wall Street's Bluff is the story of Bill Ackman's six-year campaign to warn that the $2.5 trillion bond insurance business was a catastrophe waiting to happen. Branded a fraud by the Wall Street Journal and New York Times, and investigated by Eliot Spitzer and the Securities and Exchange Commission, Ackman later made his investors more than $1 billion when bond insurers kicked off the collapse of the credit markets. Unravels the story of the credit crisis through an engaging and human drama Draws on unprecedented access to one of Wall Street's best-known investors Shows how excessive leverage, dangerous financial models, and a blind reliance on triple-A credit ratings sent Wall Street careening toward disaster Confidence Game is a real world "Emperor's New Clothes," a tale of widespread delusion, and one dissenting voice in the era leading up to the worst financial disaster since the Great Depression.
Repeal and revolution. 1848 in Ireland examines the events that led up to the 1848 rising and examines the reasons for its failure. It places the rising in the context of political changes outside Ireland, especially the links between the Irish nationalists and radicals and republicans in Britain, France and north America. The book concludes that far from being foolish or pathetic, the men and women who led and supported the 1848 rising in Ireland were remarkable, both individually and collectively. This book argues that despite the failure of the July rising in Ireland, the events that let to it and followed played a crucial part in the development of modern Irish nationalism This study will engage academics, students and enthusiasts of Irish studies and modern History
The premier single-volume reference in the field of anesthesia, Clinical Anesthesia is now in its Sixth Edition, with thoroughly updated coverage, a new full-color design, and a revamped art program featuring 880 full-color illustrations. More than 80 leading experts cover every aspect of contemporary perioperative medicine in one comprehensive, clinically focused, clear, concise, and accessible volume. Two new editors, Michael Cahalan, MD and M. Christine Stock, MD, join Drs. Barash, Cullen, and Stoelting for this edition. A companion Website will offer the fully searchable text, plus access to enhanced podcasts that can be viewed on your desktop or downloaded to most Apple and BlackBerry devices. This is the tablet version which does not include access to the supplemental content mentioned in the text.
With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map for the implementation of organization design, covering all areas including downsizing, outsourcing and re-structuring. Full of hints and tips, as well as a practical toolkit to take organization designers from start to finish, Organization Design outlines the basic theory, provides a step-by-step approach to implementing organization design, and provides solutions to the recurring challenges to be met along the way. OD is about delivering results. By following this tried and tested approach, readers will gain the confidence and skills to put great organization design into practice to ensure business success.
Harlequin® Special Edition brings you three new titles for one great price, available now! These are heartwarming, romantic stories about life, love and family. This Special Edition box set includes: SAME TIME, NEXT CHRISTMAS The Bravos of Valentine Bay by Christine Rimmer Ex-soldier Matthias Bravo likes spending the holidays hunkered down in his remote Oregon cabin. Until Sabra Bond seeks refuge from a winter storm. Now they meet every year for a no-strings yuletide romance. But Matthias finally knows what he wants—Sabra forever. Is she ready to commit to love every day of the year? THE FIREFIGHTER’S CHRISTMAS REUNION Sugar Falls, Idaho by Christy Jeffries Home for the holidays with her adopted son, Hannah Gregson runs straight into her former flame—fire chief Isaac Jones. Though the pair are determined to keep their distance, Hannah’s son worships the brave ex-soldier. If Isaac isn’t careful, he just may go from hero to family man by Christmas! FORTUNE’S CHRISTMAS BABY The Fortunes of Texas by Tara Taylor Quinn When Nolan Forte returns to Austin a year after a yuletide romance, he is shocked to learn he is a father. But when he reveals his real name is Nolan Fortune, all bets are off. Lizzie doesn’t trust men with money. Maybe some Christmas magic can convince her that she, Nolan and Stella are already rich in what matters!
This book reminds me that I became a fifth grade teacher because that time in a child′s life is amazing and critical. This book should be required reading for every teacher, especially ones going into the upper elementary grade levels." —Tracy Pinnell, Fifth-Grade Teacher Sheppard Accelerated Elementary School, Santa Rosa, CA Help your upper elementary school students thrive and achieve! A positive educational experience in the upper elementary years sets the stage for a child′s long-term success in school. With increased testing and accountability requirements, upper elementary teachers are challenged to help students master required content while responding to each child′s unique needs and way of learning. This inspiring book presents a child-centered teaching approach for Grades 3–6, one that helps build students′ sense of confidence, belonging, and accomplishment. Written by a passionate advocate for upper elementary students, this guide offers teachers detailed information about child development and effective teaching practices uniquely targeted for 8- to12-year-olds. Readers will find: A thorough look at how upper elementary children develop as learners, based on comprehensive research Teaching strategies and assessment techniques to help students master upper elementary curriculum A discussion of diversity issues, including race and ethnicity, gender, socioeconomic background, language, and exceptionalities Informative case studies and firsthand insights from students, teachers, and administrators Gain the knowledge you need to grow professionally and serve your upper elementary students more effectively.
This accessible text--now revised and updated--has given thousands of future educators a solid grounding in developmental science to inform their work in schools. The expert authors review major theories of development and their impact on educational practice. Chapters examine how teaching and learning intersect with specific domains of child and adolescent development--language, intelligence and intellectual diversity, motivation, family and peer relationships, gender roles, and mental health. Pedagogical features include chapter summaries, definitions of key terms, and boxes addressing topics of special interest to educators. Instructors requesting a desk copy receive a supplemental test bank with objective test items and essay questions for each chapter. (First edition authors: Michael Pressley and Christine B. McCormick.) Key Words/Subject Areas: teachers, education, developmental psychology, child development, childhood development, adolescent development, schoolchildren, adolescents, students, educational psychology, developmental theories, teaching methods, learning, biological development, cognitive development, social development, emotional development, language development, intelligence, academic motivation, family relationships, peer relationships, mental health problems, gender roles, social-emotional learning, texts, textbooks Audience: Instructors and graduate students in education, child and family studies, and school psychology"--
Tomboy Shannon Mahoney has always been a lot more comfortable with power tools than high heels or lipstick, and she wishes she could reinvent herself and finally tell her perfect boss, Drew Kingston, she has had a crush on him since high school. But she is just as tongue-tied and awkward around him now as she ever was, and long-familiar patterns are hard things from which to break free . . . Ladies’ man Michael is a former bad boy looking for redemption. He is desperate to atone for past mistakes that he made with his family, but younger brother Drew has cut him out of his life and refuses to even speak to him. Which means Michael needs help getting to Drew. And so he approaches Shannon with a proposition: If she will get Drew to agree to hear him out, Michael will mentor Shannon in how to win his brother’s heart. Suspicious of Michael’s motives, Shannon initially enters into the bargain just to make sure Michael isn’t actually in town to cause trouble for Drew, but the two unlikely allies are surprised to discover they enjoy each other’s company far more than either expected. Shannon starts to realize that maybe love isn’t about reinventing yourself after all. It’s about finding your perfect match. Sensuality Level: Behind Closed Doors
Christine Greenhalgh explains the complex process of innovation & how it sustains the growth of firms, industries & economies, combining microeconomic & macroeconomic analysis.
Most people in jail have not been convicted of a crime. Instead, they have been accused of a crime and cannot afford to post the bail amount to guarantee their freedom until trial. Punishing Poverty examines how the current system of pretrial release detains hundreds of thousands of defendants awaiting trial. Tracing the historical antecedents of the US bail system, with particular attention to the failures of bail reform efforts in the mid to late twentieth century, the authors describe the painful social and economic impact of contemporary bail decisions. The first book-length treatment to analyze how bail reproduces racial and economic inequality throughout the criminal justice system, Punishing Poverty explores reform efforts, as jurisdictions begin to move away from money bail systems, and the attempts of the bail bond industry to push back against such reforms. This accessibly written book gives a succinct overview of the role of pretrial detention in fueling mass incarceration and is essential reading for researchers and reformers alike.
Clinical Anesthesia, Seventh Edition covers the full spectrum of clinical options, providing insightful coverage of pharmacology, physiology, co-existing diseases, and surgical procedures. This classic book is unmatched for its clarity and depth of coverage. *This version does not support the video and update content that is included with the print edition. Key Features: • Formatted to comply with Kindle specifications for easy reading • Comprehensive and heavily illustrated • Full color throughout • Key Points begin each chapter and are labeled throughout the chapter where they are discussed at length • Key References are highlighted • Written and edited by acknowledged leaders in the field • New chapter on Anesthesia for Laparoscopic and Robotic Surgery Whether you’re brushing up on the basics, or preparing for a complicated case, the digital version will let you take the content wherever you go.
From southern Cook County to the Mississippi River, the Lincoln Highway meanders through many of Chicago's suburbs before heading west through Illinois's fertile farmland. America's first transcontinental highway once stretched nearly 3,400 miles from New York City to San Francisco. The story of the highway's role in shaping the contemporary American highway system is one that examines the interaction of technology and human spirit. Conceived by entrepreneur Carl G. Fischer in 1912 and endorsed by businessman Henry B. Joy, the idea of creating an automobile-friendly roadway spanning America would soon change the nature of travel in the 20th century. Lincoln Highway in Illinois defines and describes the role of the highway as it zigzags its way across the "Land of Lincoln" and highlights the cities, towns, and rural communities along its route.
Buy a new version of this textbook and receive access to the Connected eBook on CasebookConnect, including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Natural Resources Law, Fifth Edition, continues to emphasize the importance of place through a visually rich text that invites students to consider the passion behind natural resources disputes. Chapters open with a map marking the geographic location of each case and all judicial opinions begin with a context-setting, place-based narrative and photograph. This teachable book groups readings into discrete, assignment-sized chunks and accommodates a wide range of pedagogical approaches. For those who want to focus on cross-cutting themes and policy, each chapter includes thought-provoking article excerpts concludes with a discussion problem that applies the chapter's cases to a contemporary policy issue or dispute. For those who want to get into the nitty-gritty details of the law, each chapter presents statutory and regulatory excerpts in standalone, easily referenced sections, rather than scattered throughout the text. New to the Fifth Edition: New/updated discussion problems, including: access to nature and urban conservation; Dakota Access Pipeline; expanding tribal management of resources; mitigation under Clean Water Act; and climate change and rising seas New cases, including: Wyoming v. DOI; WildEarth Guardians v. Zinke; Center for Biological Diversity v. EPA; Alliance for the Wild Rockies v. U.S. Forest Service; Wetlands America v. White Cloud Nine Ventures; Edwards Aquifer v. Bragg; Butte Environmental Council v. U.S. Army Corps of Engineers New/expanded discussion: Wildfire and state/private forestry regulation Negative impacts on Native Americans of the historical settlement of the public domain and the preservation movement Renewable energy infrastructure on public lands Overlooked and growing relevance of CWA section 404 on streams and wetlands Efforts to recognize "rights of nature" Importance of access to nature; role of urban parks ESA critical habitat; agency policy documents implementing the ESA Water transfers, groundwater regulation, and reserved rights Snowmobile use in Yellowstone National Park; continuing challenges to the Antiquities Act and presidentially designated national monuments Revised chapter on energy and federal lands by national expert Alexandra Klass, including debates over the use of federal lands for continued fossil fuel development and siting of renewable energy infrastructure on public lands Professors and students will benefit from: Place-based approach--conveys passion and drama fueling resource disputes and policy and brings to life judicial analysis and statutory interpretation Broad national coverage--includes both traditional public lands issues and broader natural resource topics of interest to both eastern and western students Factually rich discussion problem at end of each chapter--based on a contemporary dispute or policy issue
Attorney, author, and activist Christine Pelosi presents leadership lessons from the campaign trail for anyone who wants to run for office, advocate for a cause, or win a public policy issue. Right from the stroller, Pelosi was campaigning with her mother Nancy, and she knows like few others the nuts and bolts of politics. Christine uses a boot camp model to provide practical advice and “get real” exercises, distilling best practices from across the political spectrum. Pelosi shows aspiring leaders how to master the fundamentals of campaigning—management, message, money, and mobilization—laying out a 7-step program for effective campaigning at all levels of public service, from community initiatives to congressional races “A passionate call to public service—and a practical guide for making that service more productive. Christine Pelosi is a sharp and knowledgeable drill sergeant looking to whip our democratic process back into shape.” —Arianna Huffington
Through a pioneering analysis of two critical junctures in EU counter-terrorism brought about by significant terrorist attacks, this topical book examines the drivers, conditions and impediments for policy integration and information-exchange institutionalisation in EU counter-terrorism.
We Do Language builds on the authors' highly acclaimed first collaboration, Understanding English Language Variation in U.S. Schools, and examines the need to integrate linguistically informed teaching into the secondary English classroom. The book includes specific information about the language varieties students bring with them to school so that educators can better assist students in developing the literacy skills necessry for the Common Core State Standards. This resource features concrete strategies, models, and vignettes, as well as classroom materials developed by English educators for English educators.
Against a background of debate around global ageing and what this means in terms of the future care need of older people, this book addresses key concerns about the nature and site of care and care-giving. Following a critical review of research into who cares, where and how, it uses geographical perspectives to present a comprehensive analysis of how the intersection of informal care-giving within domestic, community and residential care homes can create complex landscapes and organizational spatialities of care. Drawing on contemporary case studies largely, but not exclusively from the UK, the book reviews and develops a theoretical basis for a geographical analysis of the issue of care. By relating these theoretical concepts to empirical data and case studies it illustrates how formal and informal care-giver responses to the changing landscape of care can act to facilitate or constrain the development of inclusionary models of care.
An examination of the uses of data within a changing knowledge infrastructure, offering analysis and case studies from the sciences, social sciences, and humanities. “Big Data” is on the covers of Science, Nature, the Economist, and Wired magazines, on the front pages of the Wall Street Journal and the New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. In many cases, there are no data—because relevant data don't exist, cannot be found, or are not available. Moreover, data sharing is difficult, incentives to do so are minimal, and data practices vary widely across disciplines. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure—an ecology of people, practices, technologies, institutions, material objects, and relationships. After laying out the premises of her investigation—six “provocations” meant to inspire discussion about the uses of data in scholarship—Borgman offers case studies of data practices in the sciences, the social sciences, and the humanities, and then considers the implications of her findings for scholarly practice and research policy. To manage and exploit data over the long term, Borgman argues, requires massive investment in knowledge infrastructures; at stake is the future of scholarship.
Clinical Anesthesia, Seventh Edition covers the full spectrum of clinical options, providing insightful coverage of pharmacology, physiology, co-existing diseases, and surgical procedures. This classic book is unmatched for its clarity and depth of coverage. *This version does not support the video and update content that is included with the print edition. Key Features: • Formatted to comply with Kindle specifications for easy reading • Comprehensive and heavily illustrated • Full color throughout • Key Points begin each chapter and are labeled throughout the chapter where they are discussed at length • Key References are highlighted • Written and edited by acknowledged leaders in the field • New chapter on Anesthesia for Laparoscopic and Robotic Surgery Whether you’re brushing up on the basics, or preparing for a complicated case, the digital version will let you take the content wherever you go.
This textbook in palliative care nursing draws together the principles and evidence that underpins practice to support nurses working in specialist palliative care settings and those whose work involves end-of-life care.
At the turn of the eighteenth century, selfhood was understood as a “tabularasa” to be imprinted in the course of an individual’s life. By the middle of the nineteenth-century, however, the individual had become defined as determined by heredity already from birth. Examining novels by Goethe, Jean Paul, and E.T.A. Hoffmann, studies on plant hybridization, treatises on animal breeding, and anatomical collections, Romanticism, Origins, and the History of Heredity delineates how romantic authors imagined the ramifications of emerging notions of heredity for the conceptualization of selfhood. Focusing on three fields of inquiry—inbreeding and incest, cross-breeding and bastardization, evolution and autopoiesis—Christine Lehleiter proposes that the notion of selfhood for which Romanticism has become known was not threatened by considerations of determinism and evolution, but was in fact already a result of these very considerations. Romanticism, Origins and the History of Heredity will be of interest for literary scholars, historians of science, and all readers fascinated by the long durée of subjectivity and evolutionary thought.
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?
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