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Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality

By: Christine Cowen-Elstner

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Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality

By: Christine Cowen-Elstner

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

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Page Count

233

Publisher

Springer

Published Date

ISBN 10

3658212063

ISBN 13

9783658212063

Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality

By: Christine Cowen-Elstner

Write a review Read reviews Take a Quiz Solve Book Puzzle

Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality

By: Christine Cowen-Elstner

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

233

Publisher

Springer

Published Date

ISBN 10

3658212063

ISBN 13

9783658212063