Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Nowadays the term dose-response is used in many different contexts and many different scientific disciplines including agriculture, biochemistry, chemistry, environmental sciences, genetics, pharmacology, plant sciences, toxicology, and zoology. In the 1940 and 1950s, dose-response analysis was intimately linked to evaluation of toxicity in terms of binary responses, such as immobility and mortality, with a limited number of doses of a toxic compound being compared to a control group (dose 0). Later, dose-response analysis has been extended to other types of data and to more complex experimental designs. Moreover, estimation of model parameters has undergone a dramatic change, from struggling with cumbersome manual operations and transformations with pen and paper to rapid calculations on any laptop. Advances in statistical software have fueled this development. Key Features: Provides a practical and comprehensive overview of dose-response analysis. Includes numerous real data examples to illustrate the methodology. R code is integrated into the text to give guidance on applying the methods. Written with minimal mathematics to be suitable for practitioners. Includes code and datasets on the book’s GitHub: https://github.com/DoseResponse. This book focuses on estimation and interpretation of entirely parametric nonlinear dose-response models using the powerful statistical environment R. Specifically, this book introduces dose-response analysis of continuous, binomial, count, multinomial, and event-time dose-response data. The statistical models used are partly special cases, partly extensions of nonlinear regression models, generalized linear and nonlinear regression models, and nonlinear mixed-effects models (for hierarchical dose-response data). Both simple and complex dose-response experiments will be analyzed.
On the bicentennial of Hans Christian Andersen’s birth, this collection takes Andersen out of the nursery and places him squarely in the literary pantheon. While Andersen’s tales continue to seize the imagination with their singular blend of simplicity, eccentricity, and charm, English-language readers have until now had to content themselves with inaccurate retellings and inadequate translations. Diana Crone Frank, a Danish novelist and linguist, and Jeffrey Frank, a novelist and editor at the New Yorker, offer a much-needed modern translation. In this collection are twenty-two tales that best represent Andersen’s literary legacy, including such classics as “The Little Mermaid,” “The Ugly Duckling,” “Thumbelisa,” and “The Emperor’s New Clothes,” as well as largely unfamiliar stories like “By the Outermost Sea.” Illuminating notes clarify references in the tales. And in an introductory essay, the Franks explore the writer and his times, placing the enigmatic and often bizarre figure of Andersen among his literary contemporaries, such as Charles Dickens and Søren Kierkegaard, with whom he crossed paths; and they bring to life Andersen’s fascinating relationship with the United States. Illustrated with the delicate and beautiful drawings that accompanied the original Danish publication, The Stories of Hans Christian Andersen will delight readers of all ages.
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
This book offers a compelling study of contemporary developments in European migration studies and the representation of migration in the arts and cultural institutions. It introduces scholars and students to the new concept of ‘postmigration’, offering a review of the origin of the concept (in Berlin) and how it has taken on a variety of meanings and works in different ways within different national, cultural and disciplinary contexts. The authors explore postmigrant theory in relation to the visual arts, theater, film and literature as well as the representation of migration and cultural diversity in cultural institutions, offering case studies of postmigrant analyses of contemporary works of art from Europe (mainly Denmark, Germany and Great Britain).
Looking at cultural appropriation from around the world, this volume uses the field of cultural studies--heavily influenced by both economics and sociology--as a lens through which to view the paradigm of transcultural consumption. The editors present a variety of consumptive phenomena including: the introduction of Chinese foods to the United States, Ford cars in Germany, and American schoolbooks in the Philippines. Rejecting the idea that these interactions were simply forms of "Americanization," Travelling Goods, Travelling Moods fills a gap in consumer studies and enriches the debate about cultural transfer.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
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