Developed in cooperation with the International Baccalaureate® Trust experienced and best-selling authors to navigate the new syllabuses confidently with these coursebooks that implement inquiry-based and conceptually-focused teaching and learning. - Ensure a continuum approach to concept-based learning through active student inquiry; our authors are not only IB Diploma experienced teachers but are also experienced in teaching the IB MYP and have collaborated on our popular MYP by Concept series. - Build the skills and techniques covered in the Tools (Experimental techniques, Technology and Mathematics) with direct links to the relevant parts of the syllabus; these skills also provide the foundation for practical work and internal assessment. - Integrate Theory of Knowledge into your lessons with TOK boxes and Inquiries that provide real-world examples, case studies and questions. The TOK links are written by the author of our bestselling TOK coursebook, John Sprague and Paul Morris, our MYP by Concept series and Physics co-author. - Develop approaches to learning with ATL skills identified and developed with a range of engaging activities with real-world applications. - Explore ethical debates and how scientists work in the 21st century with Nature of Science boxes throughout. - Help build international mindedness by exploring how the exchange of information and ideas across national boundaries has been essential to the progress of science and illustrates the international aspects of science. - Consolidate skills and improve exam performance with short and simple knowledge-checking questions, exam-style questions, and hints to help avoid common mistakes.
Dreamweaver CC is a powerful tool for designing all kinds of websites, from those with simple, static pages to interactive, media-driven sites for desktop, laptop, and mobile devices. But the program still doesn’t include a printed guide to its amazing capabilities. That’s where this Missing Manual comes in. With hands-on tutorials and coverage of every feature, you’ll learn to build, deploy, and manage sites whether you’re an experienced designer or just getting started. The important stuff you need to know: Dive into page design. Quickly learn the basics of working with text, images, links, and tables. Edit pages in Live view. Dynamically add elements to live pages and immediately see the results. Design once, and for all. Build fluid-grid sites that adapt themselves to desktop, tablet, and mobile devices. Troubleshoot your HTML. Use the new Element Quick View to reveal the hierarchy of page elements. Style with ease. Tap Dreamweaver’s enhanced CSS Designer to copy and paste styles. Enhance Dreamweaver. Get new program features with add-ons that integrate directly with Dreamweaver. Bring your pages to life. Use jQuery UI to add interactive page elements like tabbed content panels. Create universal pages. Avoid browser incompatibility with workarounds.
The go-to guide for learning coding from the ground-up Adding some coding know-how to your skills can help launch a new career or bolster an old one. Coding All-in-One For Dummies offers an ideal starting place for learning the languages that make technology go. This edition gets you started with a helpful explanation of how coding works and how it’s applied in the real-world before setting you on a path toward writing code for web building, mobile application development, and data analysis. Add coding to your skillset for your existing career, or begin the exciting transition into life as a professional developer—Dummies makes it easy. Learn coding basics and how to apply them Analyze data and automate routine tasks on the job Get the foundation you need to launch a career as a coder Add HTML, JavaScript, and Python know-how to your resume This book serves up insight on the basics of coding, designed to be easy to follow, even if you’ve never written a line of code in your life. You can do this.
• first to provide exam data-mining in study guide • allow students to focus on most examined concepts – cut study time and increase efficiency • an expert guide to lead one through abstract knowledge and wisdom • provides exact, accurate, complete and independent self–education • holistic question–answering techniques • exact definitions • complete and concise eBook editions available • Books available for other subjects including Physics, Chemistry, Biology, Mathematics, Economics, English • Primary level, Secondary level, GCE O-level, GCE A-level, iGCSE, Cambridge A-level, Hong Kong DSE • visit www.yellowreef.com for sample chapters and more
Now you can score higher in chemistry Every high school requires a course in chemistry for graduation, and many universities require the course for majors in medicine, engineering, biology, and various other sciences. U Can: Chemistry I For Dummies offers all the how-to content you need to enhance your classroom learning, simplify complicated topics, and deepen your understanding of often-intimidating course material. Plus, you'll find easy-to-follow examples and hundreds of practice problems—as well as access to 1,001 additional Chemistry I practice problems online! As more and more students enroll in chemistry courses,, the need for a trusted and accessible resource to aid in study has never been greater. That's where U Can: Chemistry I For Dummies comes in! If you're struggling in the classroom, this hands-on, friendly guide makes it easy to conquer chemistry. Simplifies basic chemistry principles Clearly explains the concepts of matter and energy, atoms and molecules, and acids and bases Helps you tackle problems you may face in your Chemistry I course Combines 'how-to' with 'try it' to form one perfect resource for chemistry students If you're confused by chemistry and want to increase your chances of scoring your very best at exam time, U Can: Chemistry I For Dummies shows you that you can!
Excelling at No-Limit Hold'em is a sensation in poker publishing. Renowned poker professional and author Jonathan Little brings together 17 of the greatest no-limit experts in the world to discuss all aspects of the game. These experts include superstars such as Phil Hellmuth, Chris Moneymaker, Mike Sexton and Jared Tendler. In Part 1 strategies are analysed for topics such as understanding the fundamentals, satellite play, lower-buy in events, analysing tells and moving up in stakes Part 2 sees a thorough technical breakdown of the game including sections on range analysis, game theory optimal play, short stack strategies, value betting and final table play. As any serious poker will confirm, the technical side is only half the battle and so Part 3 deals with mental toughness, psychology and understanding tilt. Excelling at No-Limit Hold‘em provides all the tools that an aspiring player needs to understand no-limit hold‘em. It is a must buy for anyone who is serious about wanting to improve their poker.
From the experts who created SparkPeople.com, America’s #1 diet and fitness site, comes The Spark. This groundbreaking book outlines the best of what has worked for millions of members who have lost weight, kept it off, and reached other goals. Driven by positive energy and proven results, The Spark outlines a breakthrough formula that combines nutrition, exercise, goal setting, motivation, and community, which has helped people change their lives beyond the scale. Discover the 27 Secrets of Success—the best action steps, foods, and proven medical advice that have helped tens of thousands of members lose from 2 to 200 pounds. Special tips from people who lost 100 pounds or more—see what these people had in common and what they did and didn’t do to make huge transformations in their lives. A step-by-step 28-day program that brings together the most effective, medically accepted nutrition and fitness practices from SparkPeople experts in an easy-to-follow plan, including flexible mix-and-match meal plans, fully illustrated workout programs, full-color before-and-after success stories, and more! And, new to this edition! Breakthrough survey results have been used to create a Strong Start Guide to help you jumpstart your weight-loss efforts. Based on what tens of thousands of successful SparkPeople members did to lose weight and change their lives, this guide tells you what to do in the first two weeks to make you five times more likely to reach your ultimate weight-loss goal! Whether you want to fit into your "skinny jeans," improve your health and fitness levels, change your outlook and mood, or reach all new goals, The Spark can help you transform your body and your life. What are you waiting for? Spark your life today!
The second edition of this fully integrated introductory text for courses in environmental studies and physical geography builds on the resounding success of the first edition, providing a comprehensive account of modern environmental issues and the physical and socio-economic framework in which they are set. It explains the principles and applications of the different parts of the Earth's system: the lithosphere, atmosphere, hydrosphere and the biosphere, and explains the interrelationships within and between these systems. It explores the present environmental crisis, examines how the planet Earth fits into the wider universe and explores human-environment interactions.
This book enables intermediate and advanced programmers the kind of depth that's really needed, such as advanced window functionality, macros, advanced debugging, and add-ins, etc. With this book, developers will learn the VS.NET development environment from top to bottom.
The South Seas charts the idea of the South Seas in popular cultural productions of the English-speaking world, from the beginnings of the Western enterprise in the Pacific until the eve of the Pacific War. Building on the notion that the influences on the creation of a text, and the ways in which its audience receives the text, are essential for understanding the historical significance of particular productions, Sean Brawley and Chris Dixon explore the ways in which authors’ and producers’ ideas about the South Seas were “haunted” by others who had written on the subject, and how they in turn influenced future generations of knowledge producers. The South Seas is unique in its examination of an array of cultural texts. Along with the foundational literary texts that established and perpetuated the South Seas tradition in written form, the authorsexplore diverse cultural forms such as art, music, theater, film, fairs, platform speakers, surfing culture, and tourism.
What really is success? What does success mally mean to you! Wealth, health, positive relationships, a good legacy? In Get Ahead, Christopher Omoijiade lays bare through masterful storyelling well researched principles and personal experiences, the undeniable truths that have characterised the subject of success across several centuries, through diverse civilisations, industries, from age-old philosophers to 2166 century outliers. If you've ever wondered what the practical tools to unlock success are, look no further. This book is that master key and will be an invaluable resource and timeless ally Chris shares from a depth of knowledge, wisdom and experience to lay hare the ageless secrets and clues that have enabled people of every race, sex and creed to create their own version of success. He does this in a manner that is differently refreshing and deliberately curated to help you determine what personal succres means and how the sa Riches of Life can be found the routines to be observed and pitfalls to avoid to guarantee you embrace them. Opportunities for success are all around you. Are you ready to take advantage and become successful? It's in your hands, and it's time for you to Get Ahead
This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in sustainable development through a better understanding of values, ethics and human nature. It covers a broad range of studies from an array of disciplinary perspectives and includes learning objectives, discussion questions and international case studies throughout. It is an important text for students and researchers in tourism and sustainability.
The second edition of The Handbook of Contemporary Semantic Theory presents a comprehensive introduction to cutting-edge research in contemporary theoretical and computational semantics. Features completely new content from the first edition of The Handbook of Contemporary Semantic Theory Features contributions by leading semanticists, who introduce core areas of contemporary semantic research, while discussing current research Suitable for graduate students for courses in semantic theory and for advanced researchers as an introduction to current theoretical work
This book is a comprehensive tutorial that is logically organized, up-to-date, and includes coverage of the most popular wireless programming language, WML. Readers create a working application, developing examples that build from one chapter to the next. With each chapter readers are learning, practicing, and building on required skills necessary not only for wireless development, but also programming in general. By the end of the book, readers will have created a wireless database application that allows them to view, enter, and delete information. The book provides a usable reference of summaries on all languages discussed within the book, as well as a comparison of the wireless devices, and different development tools on the market today. Chris Tull writes tutorials and technical articles each week for AnywhereYouGo.com to help developers further their expertise in creating wireless applications. An application consultant and freelance writer, his writing has appeared in numerous publications, including Texas Technology, inquiry.com, and Managing Automation. He is also an active member of the STC (Society of Technical Communication). Chris has been involved in emerging technologies since mid-1990. Early in his career, he worked at Caver-Morehead Systems, where he was responsible for the integration of DBMS systems for companies such as Hewlett-Packard, EDS, and Texas Instruments. He also produced technical documentation for the company.
The linker introduces ("links") a variety of expressions into the verb phrase, including locatives, the second object of a double object construction, the second object of a causative, instruments, subject matter arguments, and adverbs. This volume collects together Chris Collins's published work on the linker in the Khoisan languages. Here, Collins offers a systematic description of the linker in [lHoã, Ju|'hoan, N|uu, and to a lesser extent !Xoõ and |Xam. For each language, Collins illustrates various uses of the linker, drawing attention to cross-linguistic generalizations as well as to variation between the languages. The work presented in this volume should be of interest to researchers working in a wide variety of syntactic frameworks on different languages of the world.
The continuation of an expression is a portion of its surrounding context. This book proposes and defends the continuation hypothesis: that the meaning of a natural language expression can depend on its own continuation (it can denote a function on its surrounding context).
This title was first published in 2003. This text examines Hungarian local environmental regulation in practice rather than what should happen according to national legislation. The book is based on interviews with officials, regulators, firm managers and environmental groups in four localities in Hungary and on a national survey of local government officials. Numerous quotations from interviews are included. It is shown that the local social and economic context influences the behaviour of both local governments and regional environmental inspectorates. Firms' responsiveness to regulation is studied and it is shown that while some firms are ready to pay moderate environmental fines others are afraid of even symbolic fines. The findings are set within debates in the international literature on environmental regulation. It is shown that there are convergences with patterns reported in developed capitalist societies, but that certain legacies from state socialism are compatible with these patterns.
Widely portrayed as the 'success of the war on terror', Afghanistan is now in crisis. Increasingly detached from the people it is meant to serve, and unable to manage the massive amounts of aid that it has sought, the administration in Kabul struggles to govern even the diminishing areas of the country over which it has some sway. Whatever political progress that has been possible now takes place against a backdrop of mounting casualties among innocent Afghan civilians and NATO troops. Many Afghans feel themselves to be trapped, hostage between two forces, both of which claim to be their liberators. Perceived by some to be part of a wider struggle that extends to Iraq and Palestine, NATO's campaign in the south seems 'unwinnable'. Now, more than ever, it is important to understand Afghanistan and examine the recent experience of international engagement, and the myths and half-truths that abound. Drawing on long experience of living and working in Afghanistan, Chris Johnson and Jolyon Leslie examine what the changes of recent years have meant in terms of Afghans' sense of their own identity and hopes for the future. They argue that lasting peace and stability will only be brought about through a form of engagement that respects the rights of Afghans to determine their own political future, while delivering on the responsibilities that come with military intervention.
Which political entities should the international community recognize as member states—granting them the rights and powers of statehood and entitling them to participate in formulating, adjudicating, and implementing international law? What criteria should it use, and are those criteria defensible? From Kosovo, Palestine, and Taiwan to South Sudan, Scotland, South Ossetia, Abkhazia, and Catalonia, these questions continuously arise and constantly challenge the international community for a consistent, principled stance. In response to this challenge, Chris Naticchia offers a social contract argument for a theory of international recognition—a normative theory of the criteria that states and international bodies should use to recognize political entities as member states of the international community. Regardless of whether political entities adequately respect human rights or practice democracy, he argues, we must recognize a critical mass of them to get international institutions working. Then we should recognize secessionist entities that suffer from persistent, grave, and widespread human rights abuses by their government—and, under certain conditions, minority nations within multinational states that seek independence. We must also recognize entities whose recognition would contribute to the economic development of the least well-off entities. Drawing on the social contract tradition, and developing a broadly Rawlsian view, A Law of Peoples for Recognizing States will both challenge and appeal to a broad readership in political philosophy, international law, and international relations.
In celebration of the National Football League’s 100th season, noted football historian Chris Willis brings to life the story of Red Grange, the nation’s first NFL star, in this definitive biography. Harold “Red” Grange became a national sensation as a junior halfback at the University of Illinois in the 1920s. He quickly joined other great athletes of the Roaring Twenties such as Bobby Jones, Jack Dempsey, and Babe Ruth in enthralling audiences on the radio and in newspapers on a daily basis. A year later the "Galloping Ghost" stunned the country by dropping out of school after his last collegiate game and going pro with the six year old NFL, signing with the Chicago Bears. In Red Grange: The Life and Legacy of the NFL’s First Superstar, Chris Willis tells the remarkable story of a humble football player who rose to fame in the 1920s and became an icon. With unlimited access and complete cooperation of the Grange family, Willis offers new insight into Grange’s rags-to-riches story, including details about his tomboy mother who died when Grange was six years old and never-before-published information on Grange’s barnstorming tour with the Chicago Bears that instantly gave credibility to the fledgling NFL. With over fifty original interviews, personal letters to and from Grange, and more than forty photos, this definitive biography reveals in intimate detail the life of a sports pioneer. Whether as a player, coach, broadcaster, pitchman, Hall of Famer, ambassador, or icon, Red Grange was, and still is, the face of the early NFL and one of the greatest athletes of all-time.
One man' s fight to turn the tide of low expectations. When Chris Sarra arrived as the first Aboriginal principal of Cherbourg State School, it was a time of high hopes but low expectations in Indigenous education. Over six years, he transformed the school into a national success story. Along the way, he battled the media, the education system and a culture of complacency. Good Morning, Mr Sarra is the inspiring life story of a young boy from a country town who grew up to become Queensland' s Australian of the Year, a subject of ABC' s Australian Story and one of the most outspoken and recognised educators in the country. His leadership institute and its nationally acclaimed &‘ strong and smart' philosophy, now used in many schools, means that Indigenous children no longer hope for a better education; they can expect it. In this anniversary edition, Chris Sarra reflects on his recent life and career achievements, from becoming a marathon runner to advocating for the marginalised as a director-general in state government, and how his work is helping forge a path to Treaty.
Revision Notes in Intensive Care Medicine is a key resource for candidates preparing for postgraduate intensive care examinations. Mapped to the FFICM, EDIC and FCICM syllabuses, this title ensures candidates have all the information needed to prepare for their examinations. Information is presented in concise note form and bullet points with visually memorable tools, such as tables and diagrams, making revising and retaining key facts easier. Chapters are arranged into physiological systems, such as 'Respiratory Intensive Care' and 'Obstetric Intensive Care', and are subdivided into major clinical issues within each chapter so specific areas of further study can be found easily. Drawing from the authors' experiences as successful candidates, and carefully reviewed by consultants, Revision Notes in Intensive Care Medicine provides the foundation for postgraduate intensive care exam revision.
Do you know deep emotional darkness as well as peak experiences? Do you often feel like an outcast? Then this book is the gamechanger you need. Crash Baby Crash is a courageous book about autonomy and nonconformism, about personal development and deep-seated empathy, as well as about the driving force of emotions and the importance of the search itself. It is a positive story that can reveal, for many, that the intense life they have lived was nothing but a process of becoming who they can truly be. This book offers you the ultimate tools to begin your long journey of self-examination. Crash Baby Crash is an eye opener, the ideal introduction to the ideas of Dabrowski. WORDS OF PRAISE This is the first book about Dabrowski that I have seen that captures the essence and heart of his theory. It is presented step-by-step how it impacted the author’s quest for growth. I highly recommend this book as an indispensable companion to Dabrowski’s works. --William D. Tillier , Master of Science, University of Alberta, D?browski’s student. He published several books on his legacy and curator of PositiveDisintegration.com Crash baby Crash is an accessible and lively dive into positive disintegration. The literary style fits the emotional exploration. Beautiful insights into multilayeredness! --Lotte van Lith, Dabrowski specialist, Netherlands (keynote speaker Dabrowski congress 24) This book is not a self-help book, but there are questions in the book and lists for recognition that confirm the feeling that you as a reader belong, that it is about you. Burnout is discussed extensively as a form of disintegration as intended by Dabrowski, which is why I continue to belong to the target audience of readers even without a label. Clearly, theory must be lived, not just studied. --Truus van der Kaaij, Specialist in Gifted Education ECHA, Netherlands Chris' book is more than a life manual; it is a philosophy of life. This book is a beacon of light, a message of hope and incredibly intelligently written. --Jakobien Huysman, Spain, journalist, yoga teacher Chris Van Camp describes psychic processes in a very lucid way. She deals with crisis consciously and directs the reorganization of her personality, fitting level 4 of Dabrowski's theory: the organized multilayered disintegration. She touches the heart of psychotherapeutic practice. --Journal of Clinical Psychology Belgium, author Marc Van Mechelen, client-centered therapist Thank you for writing this book. For sharing the English version. I've been looking forward to this day since it was first released. --Chris Wells, PhD, LSW - President - D?browski Center Denver I am wild about the book! --Tanja Dierckx, editor in chief of Psychologies magazine, Belgium, psychotherapist
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Want to build a killer Web site? Want to make it easy to keep your site up to date? You'll need to know how CSS, HTML, and XHTML work together. HTML, XHTML, and CSS All-In-One Desk Reference For Dummies makes that easy too! These eight minibooks get you started, explain standards, and help you connect all the dots to create sites with pizzazz. This handy, one-stop guide catches you up on XHTML basics and CSS fundamentals. You'll learn how to work with Positionable CSS to create floating elements, margins, and multi-column layouts, and you'll get up to speed on client-side programming with JavaScript. You'll also get the low-down on server side programming with PHP, creating a database with MySQL, and using Ajax on both client and server sides. You'll find out how to: Use templates and validators Manage information with lists and tables Turn lists of links into button bars Add style color and borders Create variables for data Add motion with basic DOM animation Work with arrays Add Flash functionality with AFLAX Build and manage a multipage site Choose and run your own server You don't need expensive or complicated software or a super-powerful computer to build a Web site that does all sorts of amazing things. All you need is a text editor and the clear, step-by-step guidance you'll find in HTML, XHTML, and CSS All-In-One Desk Reference For Dummies.
Program analysis utilizes static techniques for computing reliable information about the dynamic behavior of programs. Applications include compilers (for code improvement), software validation (for detecting errors) and transformations between data representation (for solving problems such as Y2K). This book is unique in providing an overview of the four major approaches to program analysis: data flow analysis, constraint-based analysis, abstract interpretation, and type and effect systems. The presentation illustrates the extensive similarities between the approaches, helping readers to choose the best one to utilize.
This title is directed primarily towards health care professionals outside of the United States. It deals specifically with the management of potentially chronic l pain, how to assess patients with pain, the factors involved in the development of chronic pain and the setting up and running of a pain management programme. The main focus is on musculoskeletal and fibromyalgic type pain. Cancer pain is not addressed. The authors address not only what is recommended in the management of pain but also whether and why it is done, thereby covering not only the content of interdisciplinary pain management but also the processes involved. - Provides extensive background material and covers broad issues which other books lack - Focuses on not only what is done with the management of pain but whether and why it is done - Includes the nuts and bolts of setting up and running a pain management programme - Addresses the application of pain management programmes in a wide range of fields - Has a multidisciplinary approach and therefore appeals to a multidisciplinary market - Two new co-authors: Kay Greasley and Bengt Sjolund. - Major restructuring of chapters and rewriting of content with new authors for many of them. - Greatly increased discussion of biopsychosocial management in individual clinical practice. - Addresses the needs of the individual practitioners as well as those working in specialised pain management units. - Includes more on primary care and secondary pain prevention. - Expanded discussion of the clinical-occupational interfaces. - Particular emphasis on the identification and targeting of modifiable risk factors for chronic pain and prolonged disability. - The following topics stregthened throughout: communication, the nature of groups, medication and iatrogenics. - Potential of an evidence-based biopsychosocial approach to pain management highlighted.
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. "Snapshots" bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.
When the eleven- and twelve-year-olds on the Cannon Street YMCA All-Star team registered for a baseball tournament in Charleston, South Carolina, in June 1955, it put the team and the forces of integration on a collision course with segregation, bigotry, and the southern way of life. White teams refused to take the field with the Cannon Street All-Stars, the first Black Little League team in South Carolina. The Cannon Street team won the tournament by forfeit and advanced to the state tournament. When all the white teams withdrew in protest, the Cannon Street team won the state tournament. If the team had won the regional tournament in Rome, Georgia, it would have advanced to the Little League World Series. But Little League officials ruled the team ineligible to play in the tournament because it had advanced by winning on forfeit and not on the field, denying the boys their dream of playing in the Little League World Series. Little League Baseball invited the Cannon Street All-Stars to be the organization's guests at the World Series, where they heard spectators yell, "Let them play! Let them play!" when the ballplayers were introduced. This became a national story for a few weeks but then faded and disappeared as Americans read of other civil rights stories, including the torture and murder of fourteen-year-old Emmett Till. Stolen Dreams is the story of the Cannon Street YMCA All-Stars and of the early civil rights movement. It's also the story of centuries of bigotry in Charleston, South Carolina--where millions of enslaved people were brought to this country and where the Civil War began, where segregation remained for a century after the war ended and anyone who challenged it did so at their own risk.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
A History of Thailand offers a lively and accessible account of Thailand's political, economic, social and cultural history. This book explores how a world of mandarin nobles and unfree peasants was transformed and examines how the monarchy managed the foundation of a new nation-state at the turn of the twentieth century. The authors capture the clashes between various groups in their attempts to take control of the nation-state in the twentieth century. They track Thailand's economic changes through an economic boom, globalisation and the evolution of mass society. This edition sheds light on Thailand's recent political, social and economic developments, covering the coup of 2006, the violent street politics of May 2010, and the landmark election of 2011 and its aftermath. It shows how in Thailand today, the monarchy, the military, business and new mass movements are players in a complex conflict over the nature and future of the country's democracy.
Globalization, technological change, and deregulation have made the American marketplace increasingly competitive in recent decades, but for many workers this "new economy" has entailed heightened job insecurity, lower wages, and scarcer benefits. As the job market has grown more volatile, a variety of labor market intermediaries—organizations that help job seekers find employment—have sprung up, from private temporary agencies to government "One-Stop Career Centers." In Staircases or Treadmills? Chris Benner, Laura Leete, and Manuel Pastor investigate what approaches are most effective in helping workers to secure jobs with decent wages and benefits, and they provide specific policy recommendations for how job-matching organizations can better serve disadvantaged workers. Staircases or Treadmills? is the first comprehensive study documenting the prevalence of all types of labor market intermediaries and investigating how these intermediaries affect workers' employment opportunities. Benner, Leete, and Pastor draw on years of research in two distinct regional labor markets—"old economy" Milwaukee and "new economy" Silicon Valley—including a first-of-its-kind random survey of the prevalence and impacts of intermediaries, and a wide range of interviews with intermediary agencies' staff and clients. One of the main obstacles that disadvantaged workers face is that social networks of families and friends are less effective in connecting job-seekers to stable, quality employment. Intermediaries often serve as a substitute method for finding a job. Which substitute is chosen, however, matters: The authors find that the most effective organizations—including many unions, community colleges, and local non-profits—actively foster contacts between workers and employers, tend to make long-term investments in training for career development, and seek to transform as well as satisfy market demands. But without effective social networks to help workers locate the best intermediaries, most rely on private temporary agencies and other organizations that offer fewer services and, statistical analysis shows, often channel their participants into jobs with low wages and few benefits. Staircases or Treadmills? suggests that, to become more effective, intermediary organizations of all types need to focus more on training workers, teaching networking skills, and fostering contact between workers and employers in the same industries. A generation ago, rising living standards were broadly distributed and coupled with relatively secure employment. Today, many Americans fear that heightened job insecurity is overshadowing the benefits of dynamic economic growth. Staircases or Treadmills? is a stimulating guide to how private and public job-matching institutions can empower disadvantaged workers to share in economic progress.
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.
Telling stories of growing up in postwar Britain, starting a new life in Canada, raising a family, working in a major corporation, experiencing an active retirement, and enjoying the pleasure of grandchildren, Cuckoos Nest tells the life story of author Chris Chorlton. With a dash of humour, a touch of sadness, a pinch of whimsy, and a little dose of reality, Chorlton describes his escapades with doctors, his attempts to outfox squirrels, his experiment with hypnotism, and how he met his wife. His memoir also recalls his last day at the office, the challenges of carrying a piano down stairs, the memories of an emotional Remembrance Day ceremony, the illness of his newborn grandson, the loss of some schoolboy heroes and older friends, and his commitment to Rotary. Chorlton shares real stories of a real life. Praise for Cuckoos Nest Chris Chorlton puts a fresh face on old truths. He has a knack for placing the reader at the heart of his very charming personal storieswhich gently unfold to reveal the common bonds we all share. John Stewart, Mississauga News Please read these tales told by my friend and former colleague Chris Chorlton. Like me, I believe you may recognize a little of yourself, you will have a good laugh and, yes, perhaps shed a tear. Sir Graham Day Stories I can relate to. Cuckoos nest brings people in everyday situations to life, with some surprises. Read ityoull enjoy it. Buy ityoull help The Rotary Foundation. Wilf Wilkinson C.M., President, Rotary International 2007-08 Chair, The Rotary Foundation 2012-13 All royalties from the sale of the book will be donated to The Rotary Foundation
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