Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Vermont is known as a center of contemporary craft food and beverage production, and the distilled spirits industry is no exception. From a handful of ambitious entrepreneurs a decade ago, the state now boasts more than fifteen distilleries and growing. But getting a product from concept to glass involves more than just trial and error. The ingredients, production processes and marketing techniques are as varied as the distilleries themselves. From SILO Distillery in Windsor to Stonecutter Spirits in Middlebury, each producer reveals its stories as it recounts the trials and tribulations of distilling in the Green Mountain State. Join author and distiller Chris Maggiolo as he reveals the unique and complex journey of taking a product idea to market in a state known for its innovation.
Normandy, Flanders Field and other overseas cemeteries of the American Battle Monument Commission (ABMC) are well known. However, lesser-known burial sites of American war dead exist all over the world--in Australia and across the Pacific Rim, in Canada and Mexico, Libya and Spain, most of Europe and as far north as the Russian Arctic. This is the history of American soldiers buried abroad since the American Revolution. It traces the evolution of American attitudes and practices about war dead and provides the names and locations of those still buried abroad in non-ABMC locations.
This book boldy confronts the cultural changes that are transforming today's family. This book will help readers to shape their families in such a way that they become authentic expressions of God's good news.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.