Chris Moorman is the most successful online poker tournament player in history. * Leads the industry with more than $11 million in online cashes * Excels on the tournament circuit with over $4 million in live cashes * Placed in the top three in online tournaments 651 times to date Many strong poker players have written books explaining their thought processes. However, players at the low- to mid-stakes who want to advance to the highest levels find the leap a daunting one. Chris, through years of hard work, has achieved this advance and now wants to help you do the same. Moorman’s Book of Poker has a unique approach. Chris analyzes 80 tournament hand histories played by co-author Byron Jacobs – a typical mid-stakes player. The adoption of a coaching format allows Chris to explain in clear detail exactly what is needed to progress to the next level of expertise.
Chris Moorman is the most successful online poker tournament player in history. * Leads the industry with more than $11 million in online cashes * Excels on the tournament circuit with over $4 million in live cashes * Placed in the top three in online tournaments 651 times to date Many strong poker players have written books explaining their thought processes. However, players at the low- to mid-stakes who want to advance to the highest levels find the leap a daunting one. Chris, through years of hard work, has achieved this advance and now wants to help you do the same. Moorman’s Book of Poker has a unique approach. Chris analyzes 80 tournament hand histories played by co-author Byron Jacobs – a typical mid-stakes player. The adoption of a coaching format allows Chris to explain in clear detail exactly what is needed to progress to the next level of expertise.
South African Essays on ’Universal’ Shakespeare collects new scholarship and extant (but previously unpublished) material, reflecting the changing nature of Shakespeare studies across various ’generation gaps’. Each essay, in exploring the nuances of Shakespearean production and reception across time and space, is inflected by a South African connection. In some cases, this is simply because of the author’s nationality or institutional affiliation; in others, there is a direct engagement with what Shakespeare means, or has meant, in South Africa. By investigating the universality of Shakespeare from both implicitly and explicitly ’southern’ perspectives, the book presents new possibilities for considering (and reassessing) shifting manifestations of Shakespeare’s work in major Shakespearean ’centres’ such as Britain and the United States, as well as across the global North and South.
Many Christians today tend to view the story of medieval faith as a cautionary tale. Too often, they dismiss the Middle Ages as a period of corruption and decay in the church. They seem to assume that the church apostatized from true Christianity after it gained cultural influence in the time of Constantine, and the faith was only later recovered by the sixteenth-century Reformers or even the eighteenth-century revivalists. As a result, the riches and wisdom of the medieval period have remained largely inaccessible to modern Protestants. Church historian Chris Armstrong helps readers see beyond modern caricatures of the medieval church to the animating Christian spirit of that age. He believes today's church could learn a number of lessons from medieval faith, such as how the gospel speaks to ordinary, embodied human life in this world. Medieval Wisdom for Modern Christians explores key ideas, figures, and movements from the Middle Ages in conversation with C. S. Lewis and other thinkers, helping contemporary Christians discover authentic faith and renewal in a forgotten age.
The memoirs in this collection are written by those who had personal knowledge of Shelley, Byron and Wordsworth, or who claimed to be recording the accounts of those who had such knowledge. Each volume in this set contains facsimilies of the original memoirs.
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
The memoirs in this collection are written by those who had personal knowledge of Shelley, Byron and Wordsworth, or who claimed to be recording the accounts of those who had such knowledge. Each volume in this set contains facsimilies of the original memoirs.
George Berkeley's mainstream legacy amongst critics and philosophers, from Samuel Johnson to Bertrand Russell, has tended to concern his claim that the objects of perception are in fact nothing more than our ideas. Yet there's more to Berkeley than idealism alone, and the poets now grouped under the label 'Romanticism' took up Berkeley's ideas in especially strange and surprising ways. As this book shows, the poets Blake, Wordsworth, Coleridge, and Shelley focused less on Berkeley's arguments for idealism than they did on his larger, empirically-derived claim that nature constitutes a kind of linguistic system. It is through that 'ghostly language' that we might come to know ourselves, each other, and even God. This book is a reappraisal of the role that Berkeley's ideas played in Romanticism, and it pursues his spiritualized philosophy across a range of key Romantic-period poems. But it is also a re-reading of Berkeley himself, as a thinker who was deeply concerned with language and with written—even literary—style. In that sense, it offers an incisive case study into the reception of philosophical ideas into the workings of poetry, and of the role of poetics within the history of ideas more broadly.
This book is dedicated to those who have suffered in wars; Hot, Cold, Drug, and Holy; such as Malala Yousafzai, and the children like her. To my brethren, friends, neighbors, and family. Open your eyes - On September 11, 2001, the United States was attacked by Al-Qaeda. - Fifteen of the nineteen hijackers were of Saudi origin. - Osama bin Laden was a Saudi with close ties to the Saudi monarchy working with the Afghan and Pakistani Taliban. - In leaked diplomatic cables given to Julian Assange by Bradley Manning, it was revealed that Saudi Arabia is a major financier of Hamas and Al-Qaeda. - Saudi Aramco, Saudi Arabias national oil company, is owned by the Saudi monarchy. - The Saudi Order of Abdulaziz is an Islamic order given to those in service to the Saudi Kingdom. - The Spanish Order of the Golden Fleece is a military knighthood of vassalage to the Spanish Kingdom. Five and forty degrees, the sky shall burn: To the great new city shall the fire draw nigh. With vehemence the flames shall spread and churn When with the Nor[se]mans they conclusions try. Nostradamus
This second edition is a revision of a successful reader in organizational behavior, edited by Jerald Greenberg. This volume describes the latest advances in the field of organizational behavior. Each chapter is a description of "what was," "what is," and "what will be" as envisioned by leading researchers and experts. Topics covered include: affect, stress, self-fulfilling prophecies, diversity, justice, reputations, deviant behavior, conflict, construct validity, and cross-cultural behavior. The book concludes with a commentary chapter by Ed Locke--a distinguished senior scholar--who offers directions and guidance on the field's future. This book will appeal to professors and scholars in industrial-organizational psychology, organizational behavior, human resource management, and social psychology. It is an invaluable compendium reporting on the state of the science in a rapidly developing field.
Excelling at No-Limit Hold'em is a sensation in poker publishing. Renowned poker professional and author Jonathan Little brings together 17 of the greatest no-limit experts in the world to discuss all aspects of the game. These experts include superstars such as Phil Hellmuth, Chris Moneymaker, Mike Sexton and Jared Tendler. In Part 1 strategies are analysed for topics such as understanding the fundamentals, satellite play, lower-buy in events, analysing tells and moving up in stakes Part 2 sees a thorough technical breakdown of the game including sections on range analysis, game theory optimal play, short stack strategies, value betting and final table play. As any serious poker will confirm, the technical side is only half the battle and so Part 3 deals with mental toughness, psychology and understanding tilt. Excelling at No-Limit Hold‘em provides all the tools that an aspiring player needs to understand no-limit hold‘em. It is a must buy for anyone who is serious about wanting to improve their poker.
In the world of sports, hip injuries among an athletic population can be very difficult to diagnose and manage. That’s why Sports Hip Injuries: Diagnosis and Management is a comprehensive guide to diagnosing and managing sports hip injuries and hip preservation. Drs. Bryan Kelly, Asheesh Bedi, Chris Larson, and Eilish O’Sullivan are leaders in the field of hip preservation. They present Sports Hip Injuries: Diagnosis and Management in a concise manner by focusing on hip and pelvis disorders and cover all of the typical disorders seen in athletes presenting with hip and pelvic pain. The anatomy, presentation, clinical evaluation, imaging, nonsurgical and surgical treatment, and post-surgical rehabilitation of hip joint disorders are presented clearly throughout. Some of the topics Include: Femoroacetabular impingement Hip instability/dysplasia Athletic pubalgia/core muscle injury Stress fractures and traumatic sports injuries of the hip and pelvis Myotendinous injuries and nerve entrapment disorders of the hip and pelvis Rehabilitation guidelines and return to sport outcomes Sports Hip Injuries: Diagnosis and Management is an invaluable resource for sports medicine providers including orthopedic surgeons and fellows that care for patients presenting with hip pain for athletes at all levels, as well as physical therapists and athletic trainers.
This third edition of Family Communication carefully examines state-of-the art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also includes extensive presentation and application of classic theories and findings in family science that have informed current day understandings of essential family processes. With over 2,500 references, 800 of which are new to this edition, Family Communication represents a current and comprehensive presentation of principled research conducted throughout the world for both students and teachers of family communication. Professionals who work with families and seek an evidence-based understanding of functional and dysfunctional family processes will also find this text useful. The third edition provides instructors and students with a rich set of resources including: Chapter Specific Resource Guides (chapter outlines, guiding questions, multiple choice, essay, and discussion questions, as well as numerous media resources and links) Chapter Specific PowerPoint Slides Sample Syllabus This edition addresses long-standing questions (e.g., how to maintain a marriage, how to build resiliency in remarriages and stepfamilies) and prioritizes research on a variety of family relationships beyond the couple and parent–child relationship, while also exploring new research on romantic relationship pathways, same-sex marriage and divorce, parenting trends, as well as military families, adoptive families, and families with a transgender member. It also examines the complex relationship between family communication and mental health as well as powerful and potentially surprising findings on the connections between family interaction and physical health.
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.
Every year, for far longer than there were humans to hear them, cicadas have risen to fill our senses in the steady rhythm of our lives, capturing the innate curiosity of backyard explorers everywhere. For beginners, experts, and everyone in-between, The Cicadas of North America serves as an unparalleled field guide to some of Earth’s most delightful insects. With over 500 pages and 400 full-color illustrations, The Cicadas of North America is the world's first complete illustrated field guide to all known species of cicadas from the boreal shield of Canada to the tropical forests of Panama and Grenada. The book includes detailed information about the life cycle, ecology, evolution, taxonomy, anatomy, conservation, host plants, and songs of cicadas.
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. - Explores the nature of ethical and social marketing from an Asian perspective - Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors - Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications - Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness - Includes an interesting mix of theory, research findings and practices
It is a modern activity, one of the primary ways we consume information and entertainment, something we’ll do over dinner, at a bar, or even standing on the street peering into a store window—watch TV. Many of us spend countless hours in front of the tube, and even those of us who have proudly eliminated it from our lives can probably still rattle off the names of today’s most popular shows. But for as crucial as television viewing is in modern culture, the television set itself, as a ubiquitous object in our environment, rarely captures our attention—turn one off and it seems to all but disappear. In this book, Chris Horrocks tells the story of the television set, exploring its contradictory presence in our lives as both a material object and a conveyor of illusory images. Horrocks begins in the nineteenth century and television’s prehistory as a fantastic, futuristic concept. He follows the television’s journey from its strange roots in spiritualism, imperialism, and Victorian experiments in electro-magnetism to the contested accounts of its actual invention, looking at the work of engineering pioneers such as Philo Farnsworth and John Logie Baird. Unboxing sets all across the world, he details how it arrived as an essential consumer product and began to play an extraordinary role as a bridge between public and private life. Horrocks describes how the console and cabinet themselves expressed status and good taste and how their designs drew on cultural phenomena such as the space race and the avant-garde. He discusses how we have both loved it for what it can provide and reviled it as a sinister object literally controlling our thoughts, and he shows how it has figured in other cultural realms, such as the work of artists like Wolf Vostell and Nam June Paik. Finally, Horrock laments the death of the cathode ray tube and the emergence of the flat-screen, which has reduced the presence of the television as a significant material object. Altogether, The Joy of Sets brings this most elusive object into crystal-clear critical and historical focus.
- NEW! Updated content based on the CDC's Summary of Infection Prevention Practices in Dental Settings, which includes additional topics and information to augment the 2003 Guidelines for Infection Control in Dental Health-Care Settings. - NEW! Two new chapters cover preparing for patient safety (focusing on training for dental personnel) and infection control breaches within dental offices. - NEW! Case scenarios added to specific chapters examine an infection control incident, along with its potential consequences, possible preventive measures, and related recommendations and regulations. - NEW and EXPANDED! Additional full-color images focus on disease states, disease transfer, and safety culture, helping improve teaching and learning.
The book takes as its theme the relationship between literature and the contemporary means of production and distribution collectively termed 'the media' - in particular, film and television. The intention of the book is to explore and evaluate the mutual opportunities and restrictions in this relationship. In the grammar of our culture there seems to be an accepted opinion that print is superior in terms of cultural production to film, radio or television, that to read a book is somehow a 'higher' cultural activity than seeing a play on television or seeing a film. By the same token, a novel is a 'superior' work of art to film or television. The longer perspective reveals that traditionally there always is a greater respect paid to the previous mode of literary production - poetry was superior to drama, poetic drama was superior to the novel, and film attained cult and classic status initially over television.
This indispensable course text and practitioner resource, now fully revised, has helped tens of thousands of readers implement evidence-based interventions to improve students' academic achievement and behavior in PreK–12. The volume presents best-practice guidelines and step-by-step procedures for 83 interventions that can easily be implemented by teachers and other school-based professionals. It is a go-to book for those working in a multi-tiered system of support (MTSS) or response-to-intervention (RTI) framework. User-friendly features include recommended print and online resources and 10 reproducible forms. Purchasers get access to a webpage where they can download and print the reproducible materials in a convenient 8 1/2" x 11" size. New to This Edition: *Updated throughout to reflect current research-based best practices. *20 new interventions. *Chapter on important skills for intervention success. *The intensity of each intervention (classwide, small-group, and/or individual) is now specified. *Behavior chapter has been reorganized for easier use. *Downloadable reproducible tools.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
A husband-and-wife team put their philosophy of “We don’t quit on family” into action, demonstrating how to combat isolation, build healthy relationships, and fight for (not with!) the ones you love, right where you are. When Chris and Julie Bennett and their four kids decided to move from Norman, Oklahoma, to Los Angeles, they knew they were setting out on a great adventure. They’d be leaving behind the church Chris and Julie had pastored, the comfort of their community, and the familiarity of their daily routines, but the new city promised to bring some much-needed change. Most of all, they looked forward to connecting with others in one of the most disconnected cities in the United States. What they didn’t expect was how this adventure—complicated by a cancer diagnosis, a relapse, and a worldwide pandemic—would challenge their notions of what it means to care for each other well, both as a nuclear family and as part of a broader community. It turns out that becoming family is stressful, messy, exhausting—and absolutely, totally worth fighting for. In a time when so many suffer from loneliness and it feels like developing authentic relationships is impossible, Chris and Julie invite you to step into their story to discover the fundamentals that lead to healthy, thriving families and friendships. You’ll discover the power of embracing vulnerability, accepting imperfection, and extending forgiveness, while finding fulfillment through enforcing boundaries and honoring and serving others. Whether you are looking to build your own community from scratch or strengthen your existing connections, Fighting for Family will inspire you to go all in on your relationships, no matter what your circumstances.
This Civil War history and guide offers a vivid chronicle of this dramatic yet misunderstood battle, plus invaluable information for battlefield visitors. The battle of Fredericksburg is usually remembered as the most lopsided Union defeat of the Civil War. It is sometimes called “Burnside’s folly,” after Union commander Maj. Gen. Ambrose Burnside who led the Army of the Potomac to ruin along the banks of the Rappahannock River. Confederates, fortified behind a stone wall along a sunken road, poured a hail of lead into them as they charged. One eyewitness summed it up saying, “it is only murder now.” But the battle remains one of the most misunderstood and misremembered engagements of the war. Burnside started with a well-conceived plan and had every reason to expect victory. How did it go so terribly wrong? Authors Chris Mackowski and Kristopher D. White have worked for years along Fredericksburg’s Sunken Road and Stone Wall, and they’ve escorted thousands of visitors across the battlefield. Simply Murder not only recounts Fredericksburg’s tragic story of slaughter, but includes vital information about the battlefield itself and the insights they’ve learned from years of walking the ground.
Lecturers - save time by clicking here to request an e-inspection copy of this textbook - no waiting for the post to arrive! Written by a team of leading academics, this groundbreaking new text is an invaluable guide to the core elements of strategy courses, that will challenge conventional thinking about the field. Key features: - Provides a coherent and engaging overview of the established 'classics' of strategy, while taking an innovative approach to contemporary issues such as power and politics, ethics, branding, globalisation, collaboration, and the global financial crisis. - A unique critical perspective that encourages you to reflect on the strategy process and strategic decision-making. - Packed with learning features, including a wealth of international case studies and accompanying discussion questions. - A website offering a full Instructors' Manual, video cases, podcasts and full-text journal articles. Visit the Companion Website at www.sagepub.co.uk/cleggstrategy Read the authors’ research paper ‘Re-Framing Strategy: Power, Politics and Accounting’ in which they make the case for a critically informed approach to studying strategy in the special issue of Accounting, Auditing & Accountability Journal (Vol 23, Issue 5) Praise for Strategy: Theory and Practice "Finally, something different in a strategy text! This new volume provides a broad view of strategy covering the conventional as well as less mainstream alternatives like the growing strategy-as-practice perspective. It also does a great job of providing balanced critiques of the existing orthodoxy and provides explicit connections to some of the more accessible academic articles providing more depth to the arguments presented. All in all, it is an excellent break from the unfortunate tendency to make strategy a narrow economic enterprise in a world that is far more complex and social than that. Strategy: Theory and Practice is a welcome addition to the available texts on strategy" - Nelson Phillips, Professor of Strategy and Organizational Behaviour Co-Editor, Journal of Management Inquiry "A super and overdue book. It embraces the central importance of organization theory and, especially, the play of power and politics both inside and outside the organization. This erudite, almost polemical book promises to redraw how we approach the study of strategy - and not before time!" - Royston Greenwood, Associate Dean, School of Business, University of Alberta "It explains where strategy originates from and how contemporary ideas and practices facilitate or constrain decision-making and action. In particular, this book illuminates the role of power and politics in strategy - an issue that has been overlooked in most textbooks in this area. Enjoyable and inspiring reading for students, researchers and practitioners" - Eero Vaara, Professor of Management and Organization Dean of Research Hanken School of Economics, Helsinki "The authors have managed to produce a unique and admirable combination of critical external engagement with 'strategy', understood as a complex object of organizational and political construction, and a useable insiders text book rich in illustrative cases. As such it is essential reading for academics, students and practitioners - all of whom will discover how theory and practice are more intertwined than they ever imagined" - Michael Power, Professor of Accounting, London School of Economics and Political Science
This book is a landmark study of Shakespeare’s politics as revealed in his later History Plays. It offers the first ever survey of anti-monarchism in Western literature, history and philosophy, tracked from Hesiod and Homer through to contemporaries of Shakespeare such as George Buchanan and the authors of the Mirror for Magistrates, thus demonstrating that anxiety over monarchic power, and contemptuous demolitions of kingship as a disastrously irrational institution, formed an important and irremovable body of reflection in prestigious Western writing. Overturning the widespread assumption that "Elizabethans believed in divine right monarchy", it exposits the anti-monarchic critique built into Shakespeare’s Histories and Marlowe’s Massacre at Paris, in five chapters of close literary critical readings, paying innovative attention to performance values. Part Two focuses Queen Elizabeth’s principal challenger for national rule: the Earl of Essex, England’s most popular man. It demonstrates from detailed readings that, far from being an admirer of the war-crazed, unstable, bi-polar Essex, as is regularly asserted, Shakespeare launched in Richard II and Henry IV a campaign to puncture the reputation of the great earl, exposing him as a Machiavel seeking Elizabeth’s throne. Shakespeare emerges as a humane and clear-sighted critic of the follies intrinsic to dynastic monarchy: yet hostile, likewise, to the rash militarist, Essex, who would fling England into permanent war against Spain. Founded on an unprecedented and wide-ranging study of anti-monarchist thought, this book presents a significant contribution to Shakespeare and Marlowe criticism, studies of Tudor England, and the history of ideas.
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos
A History of Video Art is a revised and expanded edition of the 2006 original, which extends the scope of the first edition, incorporating a wider range of artists and works from across the globe and explores and examines developments in the genre of artists' video from the mid 1990s up to the present day. In addition, the new edition expands and updates the discussion of theoretical concepts and ideas which underpin contemporary artists' video. Tracking the changing forms of video art in relation to the revolution in electronic and digital imaging that has taken place during the last 50 years, A History of Video Art orients video art in the wider art historical context, with particular reference to the shift from the structuralism of the late 1960s and early 1970s to the post-modernist concerns of the 1980s and early 1990s. The new edition also explores the implications of the internationalisation of artists' video in the period leading up to the new millennium and its concerns and preoccupations including post-colonialism, the post-medium condition and the impact and influence of the internet.
Postmodern War poses an urgent challenge to the ways we conceptualize and actually wage war in our high technology age. Computerization and artificial intelligence have brought about a revolution in warfare spawning both increasingly powerful weapons and a rhetoric which disguises their apocalyptic potential in catch phrases like smart weapons and bloodless combat. Postmodern War examines: * contemporary practices of war, defining and critiquing trendy military doctrines hidden behind phrases like Infowar and Cyberwar * the roles of those who manipulate high technology, those who are manipulated by it, and those who are increasingly merging with it * the role of peace activists and socially responsible scientists in countering dangerous assumptions made by a postmodern military. Far from opposing technological change, however, Gray finds new hopes for peace in the twenty-first century. Provocative and far-reaching in its scope, the book argues that postmodern war has left us poised between the most dreadful and most utopian of alternatives: we may eradicate either the human race or war itself.
The first book-length study of two overlooked engagements that helped turned the tide of a pivotal Civil War battle. By May of 1863, the stone wall at the base of Marye’s Heights above Fredericksburg, Virginia, loomed large over the Army of the Potomac, haunting its men with memories of slaughter from their crushing defeat there the previous December. They would assault it again with a very different result the following spring. This time the Union troops wrested the wall and high ground from the Confederates and drove west into the enemy’s rear. The inland drive stalled in heavy fighting at Salem Church. Chancellorsville’s Forgotten Front is the first book to examine Second Fredericksburg and Salem Church and the central roles they played in the final Southern victory. Authors Chris Mackowski and Kristopher D. White have long appreciated the pivotal roles these engagements played in the Chancellorsville campaign, and just how close the Southern army came to grief—and the Union army to stunning success. Together they seamlessly weave their extensive newspaper, archival, and firsthand research into a compelling narrative to better understand these combats, which usually garner little more than a footnote to the larger story of Stonewall Jackson’s march and fatal wounding. Chancellorsville’s Forgotten Front offers a thorough examination of the decision-making, movements, and fighting that led to the bloody stalemate at Salem Church, as Union soldiers faced the horror of an indomitable wall of stone—and an undersized Confederate division stood up to a Union juggernaut.
Managing expatriates and other ‘traditional’ internationally mobile workers is a significant part of many academic programmes and the focus of some specialist ones. But we cannot answer the big questions about global mobility if we exclude from our teaching people who do not fit with our usual conceptions and assumptions about who it is that organisations employ.
All-Pro Performance Training offers a detailed look at the proper execution for combine staples such as the 40-yard dash and pro agility shuttle, tips for mastering position-specific agility drills, and an inside look into how athletes at the highest level of the sport both train and recover.
This book analyses obligations that arise in our membership of social groups. It considers how to deal with the complex responsibilities we have in our relationships to family, friends and workmates, and how far ethics may ground our commitments to organisations, corporations and countries.
Otorhinolaryngology- Head & Neck Surgery is the latest edition of this comprehensive two-volume guide to all the sub-specialties of otorhinolaryngology, including brand new chapters and the most recent developments in the field. New topics in this edition include laryngopharyngeal reflux, trauma and stenosis of the larynx, and laryngeal cancer, bringing the text firmly up to date. Illustrated in full colour across 2000 pages, this vast two-volume set is an ideal source of reference for otorhinolaryngoloy practitioners and residents.
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