Chris McAlister is currently one of the most prominent ambassadors of Shiatsu and the Asian way of life in the West. In this comprehensive and easy to read book, he takes the reader on a journey right into the heart of Oriental medicine and how it overlaps with modern Western science and philosophy. His profound knowledge and experience are conveyed by stories peppered with personal experiences, case studies and anecdotes. Sometimes poetic and sometimes straight from the heart, he explains how energy manifests itself, whether it is the Five Spirits, the I Ching or Traditional Chinese Medicine. In The Poetry of Touch the author offers the reader a look into the perspective of a practitioner who has spent most of his life exploring the ins and outs of East Asian Medicine. Given his grounding in shiatsu, he naturally comes from a place of highly valuing the art of touch in the practice of traditional medicine. He shares anecdotes and wisdom from a long and circuitous journey in East Asian Medicine. He references the classics, especially the Yijing the Book of Changes the primary source for Chinese philosophy and worldview. Unraveling the symbols and images that are foreign to westerners, but imbedded in the collective unconscious, he lays out the implications of this foundational text in the practice of medicine. Chris unpacks the healing arts of Oriental Medicine with respect and a genuine feeling for what is essential, and in so doing refreshes it and paves the way for the next generation of practitioners. Chris honors the diversity and full depth of East Asian medicine. Not just as a monolith of ancient knowledge, but as a living breathing truth that has to be rediscovered in the life and practice of each practitioner. This is a brilliant example of the path of mastery, which we are all on every time we consciously choose to cultivate this living tradition.
Three experienced Shiatsu practitioners share knowledge and insights gained over thirty years of clinical practice and teaching to create a book they themselves would have wanted to provide practical guidance and philosophical perspective on this healing art. The book’s central themes are awareness, intuition and intention in the practice of Shiatsu and how this body-mind perspective can influence the wider health debate. A modern rendering of the ancient wisdom underpinning Shiatsu and Oriental medicine, this book goes beyond the technical details of Shiatsu as a specific therapy to the universal principles underlying it. Presenting Shiatsu from different perspectives, ranging from its philosophical underpinnings to the realities of daily practice, this text represents the fruit of the knowledge we apply and continually re-evaluate in our ongoing clinical work. The question and answer format is based upon classical tradition – the most famous text within traditional Oriental medicine, Huang Di Nei Jing, uses this method to illustrate complex ideas in an easy to read manner. The text is organically formed through questions formulated by our student and fellow practitioner Filippa Freed. These questions, stemming from her training and practice, facilitate a broad discussion that roams freely between technical principles, case studies and informal anecdotes.
Chris McAlister is currently one of the most prominent ambassadors of Shiatsu and the Asian way of life in the West. In this comprehensive and easy to read book, he takes the reader on a journey right into the heart of Oriental medicine and how it overlaps with modern Western science and philosophy. His profound knowledge and experience are conveyed by stories peppered with personal experiences, case studies and anecdotes. Sometimes poetic and sometimes straight from the heart, he explains how energy manifests itself, whether it is the Five Spirits, the I Ching or Traditional Chinese Medicine. In The Poetry of Touch the author offers the reader a look into the perspective of a practitioner who has spent most of his life exploring the ins and outs of East Asian Medicine. Given his grounding in shiatsu, he naturally comes from a place of highly valuing the art of touch in the practice of traditional medicine. He shares anecdotes and wisdom from a long and circuitous journey in East Asian Medicine. He references the classics, especially the Yijing the Book of Changes the primary source for Chinese philosophy and worldview. Unraveling the symbols and images that are foreign to westerners, but imbedded in the collective unconscious, he lays out the implications of this foundational text in the practice of medicine. Chris unpacks the healing arts of Oriental Medicine with respect and a genuine feeling for what is essential, and in so doing refreshes it and paves the way for the next generation of practitioners. Chris honors the diversity and full depth of East Asian medicine. Not just as a monolith of ancient knowledge, but as a living breathing truth that has to be rediscovered in the life and practice of each practitioner. This is a brilliant example of the path of mastery, which we are all on every time we consciously choose to cultivate this living tradition.
Three experienced Shiatsu practitioners share knowledge and insights gained over thirty years of clinical practice and teaching to create a book they themselves would have wanted to provide practical guidance and philosophical perspective on this healing art. The book’s central themes are awareness, intuition and intention in the practice of Shiatsu and how this body-mind perspective can influence the wider health debate. A modern rendering of the ancient wisdom underpinning Shiatsu and Oriental medicine, this book goes beyond the technical details of Shiatsu as a specific therapy to the universal principles underlying it. Presenting Shiatsu from different perspectives, ranging from its philosophical underpinnings to the realities of daily practice, this text represents the fruit of the knowledge we apply and continually re-evaluate in our ongoing clinical work. The question and answer format is based upon classical tradition – the most famous text within traditional Oriental medicine, Huang Di Nei Jing, uses this method to illustrate complex ideas in an easy to read manner. The text is organically formed through questions formulated by our student and fellow practitioner Filippa Freed. These questions, stemming from her training and practice, facilitate a broad discussion that roams freely between technical principles, case studies and informal anecdotes.
The Routledge Companion to World History since 1914 is an outstanding compendium of facts and figures on World History. Fully up-to-date, reliable and clear, this volume is the indispensable source of information on a thorough range of topics such as: the Arab-Israeli conflict anti-semitism and the Holocaust all the world's major famines and natural disasters since 1914 whether all countries of the world have a king, president, prime minister or other governance GNP of the world's major states, year by year biographies of key figures civil rights movements the Vietnam War the rise of terrorism globalization. Thematically presented, the book covers topics relevant from the First World War to the Iraq war of 2003, and from post-colonial Africa to conflicts and movements in Southeast Asia. With maps, chronologies and full bibliography, this user-friendly reference work is the essential companion for students of history, politics and international relations, and for all those with an interest in world history.
Quiet Powers of the Possible offers an excellent introduction to contemporary French phenomenology through a series of interviews with its most prominent figures. Guided by rigorous questions that push into the most important aspects of the latest phenomenological research, the book gives readers a comprehensive sense of each thinker’s intellectual history, motivations, and philosophical commitments. The book introduces readers to debates that have not previously been accessible to the English-speaking world, such as the growing interest in the phenomenological concept of life in its affective and even vital dimensions, the emerging dialogue with the analytic philosophy of mind and language, and reassessments of the so-called theological turn. The diversity of approaches collected here has its origin in a deeper debate about the conceptual and historical foundations of phenomenology itself. In this way the book offers the most accessible and wide-ranging introduction to French phenomenology to have appeared in the English-speaking world to date.
Senator Jim Jeffords left the Republican Party in May 2001 and became an independent. Because he agreed to vote with the Democrats on organizational votes, this gave that party a 51–49 majority in the Senate. Using the “Jeffords switch,” Chris Den Hartog and Nathan W. Monroe examine how power is shared and transferred in the Senate, as well as whether Democratic bills became more successful after the switch. They also use the data after the switch, when the Republican Party still held a majority on many Democratic Party-led committees, to examine the power of the committee chairs to influence decisions. While the authors find that the majority party does influence Senate decisions, Den Hartog and Monroe are more interested in exploring the method and limits of the majority party to achieve its goals.
Following the release of Ridley Scott's Gladiator in 2000 the ancient world epic has experienced a revival in studio and audience interest. Building on existing scholarship on the Cold War epics of the 1950s-60s, including Ben-Hur, Spartacus and The Robe, this original study explores the current cycle of ancient world epics in cinema within the social and political climate created by September 11th 2001. Examining films produced against the backdrop of the War on Terror and subsequent invasions of Iraq and Afghanistan, this book assesses the relationship between mainstream cinema and American society through depictions of the ancient world, conflict and faith. Davies explores how these films evoke depictions of the Second World War, the Vietnam War and the Western in portraying warfare in the ancient world, as well as discussing the influence of genre hybridisation, narration and reception theory. He questions the extent to which ancient world epics utilise allegory, analogy and allusion to parallel past and present in an industry often dictated by market forces. Featuring analysis of Alexander, Troy, 300, Centurion, The Eagle, The Passion of the Christ and more, this book offers new insight on the continued evolution of the ancient world epic in cinema.
Are you an expert on Rotherham United Football Club? Do you impress family and friends with your knowledge of the Millers? Now you can find out just how much you really know about your favourite football team with the 800 challenging questions in this quiz book. With sections covering all aspects of the club's history including managers, players, transfer fees, opponents, kit, wins, draws and losses, you'll be racking your brains as you strive to remember all those important facts and figures that have formed an important part of the Millers past. With a fitting foreword by Paul Hurst this book is sure to bring back fond memories of many special footballing moments and is guaranteed to provide hours or entertainment but be prepared for one or two surprises as some of those lesser known facts about the club are revealed. The Official Rotherham United Quiz Book is a must have for Millers fans of all ages whether you want to show off to your mates in the pub or simply learn more about your local team.
In this book, representatives of government, industry, universities, and public interest groups consider the emerging art of risk assessment and discuss the issues and problems involved. They look at two failures in technological risk management–Three Mile Island and Love Canal; examine the dimensions of technological risk; tackle the difficult question of how safe is "safe enough"; and offer a set of research priorities.
This detailed analysis examines the role of race and racism in American politics since the 1980s, and contends that—despite the election of Barack Obama—the effects of white supremacy still divide American society and affect voter behavior today. How have the increasing diversity of our people and the election of the first black president influenced American politics? This book investigates every aspect of race and politics from voter ID laws to redistricting to the use of racially divisive issues in campaigns. Each of the seven chapters explores a specific political issue from its historical origin to its legacy in present-day politics, and the book features some of the most controversial topics on the subject, including disguised racism and the myth of a post-racial America. The Color of Politics: Racism in the American Political Arena Today considers a wide spectrum of political issues as it relates to minority populations. The author asserts that from the Bradley effect of the 1980s to the discourse used by the Tea Party, racism has left a lasting imprint on contemporary politics over the last 30 years.
Health care utilization routinely generates vast amounts of data from sources ranging from electronic medical records, insurance claims, vital signs, and patient-reported outcomes. Predicting health outcomes using data modeling approaches is an emerging field that can reveal important insights into disproportionate spending patterns. This book presents data driven methods, especially machine learning, for understanding and approaching the high utilizers problem, using the example of a large public insurance program. It describes important goals for data driven approaches from different aspects of the high utilizer problem, and identifies challenges uniquely posed by this problem. Key Features: Introduces basic elements of health care data, especially for administrative claims data, including disease code, procedure codes, and drug codes Provides tailored supervised and unsupervised machine learning approaches for understanding and predicting the high utilizers Presents descriptive data driven methods for the high utilizer population Identifies a best-fitting linear and tree-based regression model to account for patients’ acute and chronic condition loads and demographic characteristics
Examine the Bipartisan Legacy of a Remarkable Billionaire Politician Bloomberg: A Billionaire’s Ambition tells the story of how one of America’s most successful entrepreneurs was elected mayor of New York City and what he did with the power he won. Bloomberg’s stunning victory against all odds just weeks after the 9/11 terrorist attack left him facing challenges unlike any mayor in history. For the next twelve years, he kept the city safe, managed budgets through fiscal crises, promoted private sector growth, generated jobs, built infrastructure, protected the environment, supported society’s cultural sensibilities, and achieved dramatic improvements in public health. Bloomberg was an activist executive who used government assets boldly and wisely for the greatest good, for the greatest number of people. His time as mayor was not without controversy. Bloomberg supported stop and frisk police tactics that a judge ruled unconstitutional, and jailhouse violence rose to levels so severe the federal government intervened. The administration’s homeless policies were ineffective. And he forced a change in the city charter to allow him to serve a third term. Overall, record low crime and the lasting impact of innovative policies will cause his tenure to be remembered as a remarkable success. Having returned to his global media empire, and to his private philanthropy, Bloomberg continues to challenge the National Rifle Association on gun control, promote national education reform, and support policies to combat climate change. Frequently touted as an independent candidate for president, Bloomberg leaves behind a legacy of effective government.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
The 1972 Munich Olympics—remembered almost exclusively for the devastating terrorist attack on the Israeli team—were intended to showcase the New Germany and replace lingering memories of the Third Reich. That hope was all but obliterated in the early hours of September 5, when gun-wielding Palestinians murdered 11 members of the Israeli team. In the first cultural and political history of the Munich Olympics, Kay Schiller and Christopher Young set these Games into both the context of 1972 and the history of the modern Olympiad. Delving into newly available documents, Schiller and Young chronicle the impact of the Munich Games on West German society.
In The Fighting Bunch: The Battle of Athens and How World War II Veterans Won the Only Successful Armed Rebellion Since the Revolution, New York Times bestselling author Chris DeRose reveals the true, never-before-told story of the men who brought their overseas combat experience to wage war against a corrupt political machine in their hometown. Bill White and the young men of McMinn County answered their nation's call after Pearl Harbor. They won the freedom of the world and returned to find that they had lost it at home. A corrupt political machine was in charge, protected by violent deputies, funded by racketeering, and kept in place by stolen elections - the worst allegations of voter fraud ever reported to the Department of Justice, according to the U.S. Attorney General. To restore free government, McMinn's veterans formed the nonpartisan GI ticket to oppose the machine at the next election. On Election Day, August 1, 1946, the GIs and their supporters found themselves outgunned, assaulted, arrested, and intimidated. Deputies seized ballot boxes and brought them back to the jail. White and a group of GIs - "The Fighting Bunch" - men who fought and survived Guadalcanal, the Bulge, and Normandy, armed themselves and demanded a fair count. When they were refused the most basic rights they had fought for, the men, all of whom believed they had seen the end of war, returned to the battlefield and risked their lives one last time. For the past seven decades, the participants of the "Battle of Ballots and Bullets" and their families kept silent about that conflict. Now in The Fighting Bunch, after years of research, including exclusive interviews with the remaining witnesses, archival radio broadcast and interview tapes, scrapbooks, letters, and diaries, Chris DeRose has reconstructed one of the great untold stories in American history.
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
Offering a fresh approach to the familiar concept of all-time baseball teams, this exhaustive work ranks more than 2,500 players by state of birth and includes both major league and Negro League athletes. Each chapter covers one state and opens with the all-time team, naming a top selection for each position followed by honorable mentions. Also included are all-time stat leaders in nine categories--games, hits, average, RBI, home runs, stolen bases, pitching wins, strikeouts and saves--a brief overview of the state's baseball history, notable player achievements, historic baseball places to see, potential future stars, a comprehensive list of player nicknames, and the state's all-time best player.
It’s the last days of the war. The fate of humanity is at stake. The stage is set for the Underdogs’ final battle. After thirteen months of vicious warfare, the fight between the Underdogs and Nicholas Grant’s forces is almost at an end. The neurodiverse heroes of Spitfire’s Rise have fought a war to be proud of, however their greatest challenge still lies ahead. In this epic conclusion to the series, the world is on the brink of annihilation and the survival of humankind hangs in the balance. Grant is finally in a position where he could be defeated – but, once again, the Underdogs do not have numbers on their side. They must overcome the odds that have been stacked against them since day one and infiltrate New London to prevent global destruction. Underdogs: Uprising sees the Great British Rebellion come to a head in a cataclysmic showdown. Nobody knows what the country and the wider world will look like once the dust settles around the survivors; the only certainty is that the final night of the war will determine the destiny of the human population.
This seminal textbook on the practical application of Australian discrimination law is suitable for all involved in this branch of the law – lawyers, business people, human resources and industrial relations staff, advocates and students. Discrimination Law and Practice examines important recent cases in key areas of discrimination law and particularly in all aspects of employment and harassment, the provision of goods and services and education.
Can Science Solve? explores some of the world's most baffling mysteries. Can we get to the bottom of them using science and logic, or will they continue to mystify us forever? Discover all of the theories, from the reasonable to the ridiculous, then decide for yourself what to believe. Book jacket.
A stunning, in-depth guide to fifty of the world’s greatest golf courses, selected by people deeply connected to the sport. There’s an incredible similarity between the mechanics of a fly cast and the swing of a golf club. Perhaps that's why Chris Santella, author of Fifty Places to Fly Fish Before You Die, can be found on the links when he’s not on the stream. With Fifty Places to Play Golf Before You Die, Santella gives voice to his other sporting passion, interviewing 50 people intimately connected to the sport about some of their favorite courses around the world. For both passionate golfers and armchair travelers, this gorgeous full-color book presents the world’s greatest golf venues, the personal favorites of renowned players, course architects, and other experts in the sport. From Ballyliffin, Ireland’s northernmost course, whose rumpled fairways wander along the North Sea in the shadows of Glashedy Rock, to New Zealand's Cape Kidnappers, perched atop dramatic cliffs some 500 feet above the ocean, the book’s beautiful photographs capture the architecture, noteworthy holes, location, and ambiance that make these courses standouts for ardent golfers. A brief history of each course, an experiential account-filled with local color-from the person recommending the venue, and trip-planning advice provide adventurous readers with all the information they need to chip and putt their way around the globe. A close-up look at golf’s top courses around the world, recommended by such experts as Nick Faldo and Christie Kerr (pro golfers), Pete Dye and Tom Doak (course architects), and Brian McCallen (editor and author). With breathtaking color photographs of each site, this is a great gift for avid golfers and armchair travelers alike.
Are you a loyal supporter of Greenock Morton Football Club? Do you avidly follow their progress? Would you like to further your knowledge of your favourite team or are you already an expert? Either way, the 800 challenging questions in this quiz book are guaranteed to provide hours of fun. With sections covering all aspects of the club including players, managers, opponents, kit, home and away matches, final scores, wins and losses, you are certain to learn something new about the pride of Clyde. But be warned; you might just find yourself begging for extra time as you try to recall all those memorable moments that have shaped the club's long history. With a fitting foreword by Chairman Douglas Rae and packed with fascinating facts, this tribute to Greenock Morton is as educational as it is entertaining and is sure to delight old and young alike. So, whether you are the team's number one fan, a dedicated follower of the Scottish League or simply a keen football enthusiast, The Official Greenock Morton Quiz Book Club is certain to score a hit.
Throughout the history of rugby, it has been the flyhalves who have gripped the imagination of rugby supporters the most. Arguably the most crucial position on the rugby field, a flyhalf can almost single-handedly win a game for his team (remember Naas Botha’s 1987 Currie Cup final, and Joel Stransky’s drop kick in the 1995 World Cup final?). South Africa has produced some of the most famous flyhalves in international rugby, and The Number 10s covers their and other remarkable players’ stories. From an older era, there are Bennie Osler, Tony Harris, Hansie Brewis (who never lost a Test), Keith Oxlee and Naas Botha; and, more recently, Henry Honiball, Joel Stransky and Morné Steyn. The Number 10s also relives several of the magic moments of rugby’s generals, such as the brilliance of Bennie Osler (1928), Tony Harris (1937) and Naas Botha (1981) versus the All Blacks; Jannie de Beer versus England at the 1999 World Cup; and Derick Hougaard in the 2002 Currie Cup final. A fascinating and informative read for rugby fans of all ages.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
In July 2010, Terry Jones, the pastor of a small fundamentalist church in Florida, announced plans to burn two hundred Qur'ans on the anniversary of the September 11 attacks. Though he ended up canceling the stunt in the face of widespread public backlash, his threat sparked violent protests across the Muslim world that left at least twenty people dead. In Terrified, Christopher Bail demonstrates how the beliefs of fanatics like Jones are inspired by a rapidly expanding network of anti-Muslim organizations that exert profound influence on American understanding of Islam. Bail traces how the anti-Muslim narrative of the political fringe has captivated large segments of the American media, government, and general public, validating the views of extremists who argue that the United States is at war with Islam and marginalizing mainstream Muslim-Americans who are uniquely positioned to discredit such claims. Drawing on cultural sociology, social network theory, and social psychology, he shows how anti-Muslim organizations gained visibility in the public sphere, commandeered a sense of legitimacy, and redefined the contours of contemporary debate, shifting it ever outward toward the fringe. Bail illustrates his pioneering theoretical argument through a big-data analysis of more than one hundred organizations struggling to shape public discourse about Islam, tracing their impact on hundreds of thousands of newspaper articles, television transcripts, legislative debates, and social media messages produced since the September 11 attacks. The book also features in-depth interviews with the leaders of these organizations, providing a rare look at how anti-Muslim organizations entered the American mainstream.
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. Explores the nature of ethical and social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practices
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos
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