Chris Goward's Books

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

By: Chris Goward

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You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

By: Chris Goward

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

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Page Count

389

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118463838

ISBN 13

9781118463833

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

By: Chris Goward

Write a review Read reviews Take a Quiz Solve Book Puzzle

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

By: Chris Goward

Average ratings

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Solve jigsaw puzzle

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Page Count

389

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118463838

ISBN 13

9781118463833

Planning and Support for People with Intellectual Disabilities

Issues for Case Managers and Other Professionals

By: Christine Bigby,Chris Fyffe,Elizabeth Ozanne

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Planning and Support for People with Intellectual Disabilities

Issues for Case Managers and Other Professionals

By: Christine Bigby,Chris Fyffe,Elizabeth Ozanne

Provides comprehensive information for any professional working with people with intellectual disabilities, and outlines the skills needed and common issues in case management practice for working with people with intellectual disabilities at different stages of their life.

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Page Count

312

Publisher

Jessica Kingsley Publishers

Published Date

ISBN 10

1843103540

ISBN 13

9781843103547

Industrial Relations: Cost Effective Strategies

By: Chris Brewster,Stephen Connock

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Industrial Relations: Cost Effective Strategies

By: Chris Brewster,Stephen Connock

The economic recession of the 1980s changed the face of industrial relations in Britain. Originally published in 1985, this book brings together all the major developments from that time and examines organizational strategies in industrial relations from a cost-effectiveness standpoint. Contemporary issues, ever more relevant, such as flexible working patterns, are discussed in relation to the conflicting demands of unions and management. Appropriate courses of action are discussed, with many examples of how new ideas were put into practice.

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Page Count

168

Publisher

Routledge

Published Date

ISBN 10

1000414582

ISBN 13

9781000414585

The Neolithic of the Irish Sea

By: Chris Fowler

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The Neolithic of the Irish Sea

By: Chris Fowler

This collection of 24 papers aims to reconsider the nature and significance of the Irish Sea as an area of cultural interaction during the Neolithic period. The traditional character of work across this region has emphasised the existence of prehistoric contact, with sea routes criss-crossing between Ireland, the Isle of Man, Anglesey and the British mainland. A parallel course of investigation, however, has demonstrated that the British and Irish Neolithics were in many ways different, with distinct indigenous patterns of activity and social practices. The recent emphasis on regional studies has further produced evidence for parallel yet different processes of cultural change taking place throughout the British Isles as a whole. This volume brings together some of these regional perspectives and compares them across the Irish Sea area. The authors consider new ways to explain regional patterning in the use of material objects and relate them to past practices and social strategies. Were there practices that were shared across the Irish Sea area linking different styles of monuments and material culture, or were the media intrinsic to the message? The volume is based on papers presented at a conference held at the University of Manchester in 2002.

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Page Count

257

Publisher

Oxbow Books

Published Date

ISBN 10

1785700367

ISBN 13

9781785700361

Book's by Chris Goward

You Should Test That

You Should Test That

You Should Test That

You Should Test That

Planning and Support for People with Intellectual Disabilities

Planning and Support for People with Intellectual Disabilities

Industrial Relations: Cost Effective Strategies

Industrial Relations: Cost Effective Strategies

The Neolithic of the Irish Sea

The Neolithic of the Irish Sea

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