Chris Boudreaux's Books

The Most Powerful Brand on Earth

How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

By: Chris Boudreaux,Susan F. Emerick

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The Most Powerful Brand on Earth

How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

By: Chris Boudreaux,Susan F. Emerick

Pioneering businesses have shown that a more social workforce can dramatically improve brand awareness and customer service, increase revenue, and drive greater value and performance from marketing and sales. For this to work, employees must engage in real-time conversations, even if they aren't professional communicators. This requires new skills, governance, and infrastructure, as well as new ways of managing risk. Social business pioneers Chris Boudreaux and Susan Emerick present frameworks, guidelines, and new case studies for managing these changes within your business.

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238

Publisher

Pearson Education

Published Date

ISBN 10

0133115399

ISBN 13

9780133115390

How Star Wars Conquered the Universe

The Past, Present, and Future of a Multibillion Dollar Franchise

By: Chris Taylor

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How Star Wars Conquered the Universe

The Past, Present, and Future of a Multibillion Dollar Franchise

By: Chris Taylor

In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. Some forty years and 37 billion later, Star Wars -- related products outnumber human beings, a growing stormtrooper army spans the globe, and "Jediism" has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet incredibly, until now the complete history of Star Wars -- its influences and impact, the controversies it has spawned, its financial growth and long-term prospects -- has never been told. In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise's death and rebirth, the prequels, and the preparations for a new trilogy. Providing portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas's idea into a legend, Taylor also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how Star Wars has attracted and inspired so many fans for so long. Since the first film's release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics in far-flung countries and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and poorly received prequels have actually made the franchise stronger than ever. Now, with a savvy new set of bosses holding the reins and Episode VII on the horizon, it looks like Star Wars is just getting started. An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a young filmmaker's fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan base -- and why it will be galvanizing our imaginations and minting money for generations to come.

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Page Count

490

Publisher

Basic Books

Published Date

ISBN 10

0465097510

ISBN 13

9780465097517

The Entrepreneur

By: Chris CJ Jones

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The Entrepreneur

By: Chris CJ Jones

They couldn’t be more different. Brandi Adams is successful. Angus Boudreaux exists. She’s from the Midwest. He’s Cajun. She has dreams. He has a dog. She’s prim and proper. He drinks beer from a can. She has brains. He has courage. She comes from a home with two successful, loving parents. He never knew his dad and was raised by his grandmother. She has a college degree. He cheated to finish high school. She’s never had as much as a parking ticket. He’s done time for stealing cars. She subscribes to the Wall Street Journal. He collects porn magazines. She can interpret a prospectus. He can decipher a racing form. Her portfolio includes stocks, bonds, and other investments. His entire net worth is in his back pocket. She understands balance sheets and other financial statements. He knows three of a kind beats two pair. She is certain of her future. His past is quite forgettable. But an unexplained spark ignites a romance between these two dissimilar and seemingly incompatible people. What follows is a ride neither expected, as each tries to capture the desires of their heart.

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400

Publisher

AuthorHouse

Published Date

ISBN 10

1467811130

ISBN 13

9781467811132

Agricultural Reform in Rwanda

Authoritarianism, Markets and Zones of Governance

By: Chris Huggins

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Agricultural Reform in Rwanda

Authoritarianism, Markets and Zones of Governance

By: Chris Huggins

International observers have lauded Rwanda as an example of an African country taking control of its own development trajectory, and as a market-friendly destination for investment. A key component of this narrative has been an ambitious programme of agricultural reform, involving private firms, NGOs, and international charities. The Rwandan government claims these reforms have been a resounding success, tripling crop yields and helping to combat hunger. Chris Huggins argues, however, that Rwanda’s liberal, modernising image sits poorly with the regime’s continuing authoritarian tendencies. Featuring in-depth case studies of the effects of agricultural reform in three different regions, and drawing on hundreds of interviews, Huggins shows that the much-vaunted ‘liberalization’ of agriculture has in fact depended on the coercion of Rwandan farmers, and in many cases has had a detrimental impact on their livelihoods. With the Kagame regime now coming under increasing international scrutiny, this work provides a timely look at the impact of ‘market friendly authoritarianism’ in contemporary Africa, making essential reading for students and scholars of development in the fields of sociology, anthropology, political science, and economics.

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274

Publisher

Zed Books Ltd.

Published Date

ISBN 10

1786991233

ISBN 13

9781786991232

We Shall Be Masters

Russian Pivots to East Asia from Peter the Great to Putin

By: Chris Miller

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We Shall Be Masters

Russian Pivots to East Asia from Peter the Great to Putin

By: Chris Miller

An illuminating account of Russia’s attempts—and failures—to achieve great power status in Asia. Since Peter the Great, Russian leaders have been lured by opportunity to the East. Under the tsars, Russians colonized Alaska, California, and Hawaii. The Trans-Siberian Railway linked Moscow to Vladivostok. And Stalin looked to Asia as a sphere of influence, hospitable to the spread of Soviet Communism. In Asia and the Pacific lay territory, markets, security, and glory. But all these expansionist dreams amounted to little. In We Shall Be Masters, Chris Miller explores why, arguing that Russia’s ambitions have repeatedly outstripped its capacity. With the core of the nation concentrated thousands of miles away in the European borderlands, Russia’s would-be pioneers have always struggled to project power into Asia and to maintain public and elite interest in their far-flung pursuits. Even when the wider population professed faith in Asia’s promise, few Russians were willing to pay the steep price. Among leaders, too, dreams of empire have always been tempered by fears of cost. Most of Russia’s pivots to Asia have therefore been halfhearted and fleeting. Today the Kremlin talks up the importance of “strategic partnership” with Xi Jinping’s China, and Vladimir Putin’s government is at pains to emphasize Russian activities across Eurasia. But while distance is covered with relative ease in the age of air travel and digital communication, the East remains far off in the ways that matter most. Miller finds that Russia’s Asian dreams are still restrained by the country’s firm rooting in Europe.

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385

Publisher

Harvard University Press

Published Date

ISBN 10

0674259335

ISBN 13

9780674259331

11 in '11

A Hometown Hero, La Russa's Last Ride, and a Miracle World Series for the St. Louis Cardinals

By: Benjamin Hochman,Chris Carpenter,Jason Motte

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11 in '11

A Hometown Hero, La Russa's Last Ride, and a Miracle World Series for the St. Louis Cardinals

By: Benjamin Hochman,Chris Carpenter,Jason Motte

11 in '11 is a thoroughly reported chronicle of an unparalleled season, packed with interviews with key players, team executives, broadcasters, and more Of the 11 World Series titles the St. Louis Cardinals have won in their formidable history, 2011's victory stands out as something different, something magical. It was the work of a team that seemingly had no business even playing in October yet one that stared down defeat over and over again, refusing to back down until the trophy was theirs.? St. Louis Post-Dispatch columnist Benjamin Hochman offers on-the-ground and behind-the-scenes perspective as he brings to life a cast of characters including Albert Pujols in his final year as a Card, team ace Chris Carpenter, Yadier Molina showing his might both behind and at the plate, and of course the unlikely hero David Freese. Go inside the front office to see how this roster was constructed; relive the blistering final stretch of the regular season which saw the team winning 20 of its last 28 games; experience the palpable energy of Busch Stadium during Game 6, where Hochman watched enthralled as a fan. This is the definitive account of a championship run no Cardinals fan will ever forget.

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268

Publisher

Triumph Books

Published Date

ISBN 10

1641256044

ISBN 13

9781641256049

X-Men Origins

The Complete Collection

By: Chris Yost,Sean McKeever,Mike Carey,Kieron Gillen

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X-Men Origins

The Complete Collection

By: Chris Yost,Sean McKeever,Mike Carey,Kieron Gillen

Collects X-Men Origins: Colossus, Jean Grey, Beast, Sabretooth, Wolverine, Gambit, Iceman, Cyclops, Nightcrawler, Emma Frost and Deadpool. Discover the uncanny origins of some of the greatest X-Men of all! These gripping and personal tales reveal how the young mutants each gained their powers and found their way to the Xavier School from legendary original members like Cyclops, Jean Grey, Beast and Iceman; to iconic additions of the all-new, all-different era like Nightcrawler, Colossus and Wolverine; to the fan-favorite Gambit! Plus: Get inside the head of fiendish foe-turned-stalwart member Emma Frost, and explore the bloody and disturbing past of the savage Sabretooth! And Wade Wilson is determined to tell his own story on the big screen, in Deadpool: The Major Motion Picture! A host of comic-book talents unite to explore the early days of Marvels merry mutants!

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383

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302513125

ISBN 13

9781302513122

Exotic Animal Formulary - E-Book

By: James W. Carpenter,Chris Marion

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Exotic Animal Formulary - E-Book

By: James W. Carpenter,Chris Marion

The only drug formulary on the market created solely for the treatment of exotic animals, Exotic Animal Formulary, 5th Edition addresses the most common questions and medical situations encountered in clinical practice. Using clear, current recommendations on drugs, indications, and dosages, this text helps you find the information you need fast. Written by clinical and research veterinarian James Carpenter, it includes biological tables with details on therapies and diets, normal blood parameters of common species, venipuncture sites, differential diagnosis, and medical protocols for common conditions. This thoroughly revised edition includes coverage of antimicrobial, antifungal, and antiparasitic agents, along with new chapters on invertebrates, backyard poultry and waterfowl, compound medications, and more! - Nearly 200 drug tables provide clear, current recommendations on drugs, indications, and dosages used in treating exotic animals. - Biological tables provide details on therapies and diets, normal blood parameters of common species, venipunctures sites, and medical protocols for common conditions. - More than 20 expert authors contribute to this edition. - All drug information is reviewed for accuracy, ensuring that this reference remains authoritative and current. - NEW! Chapter on backyard poultry and waterfowl, an increasingly popular pet in the U.S. - UPDATED Chapter on wildlife includes new information on: considerations for developing a wildlife policy in private practice; recommendations for safe restraint of native wildlife; recommendations for meat withdrawal times in game species for select medications; agents used in wild mammal emergencies; and much more. - NEW! Information details the euthanasia agents used in fish. - NEW! Information on amphibians includes the blood collection sites and the selected disinfectants for equipment and cage furniture. - NEW! Information on hedgehogs includes common differential diagnoses based on physical examination findings and confirmed zoonotic diseases carried by hedgehogs. - NEW Information on the constant rate infusion (CRI) protocols used in rabbits. - NEW! Information on the protein electrophoresis values for ferrets. - NEW! Information on compounding pharmacies.

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731

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323498035

ISBN 13

9780323498036

Turning Points of the American Civil War

By: Chris Mackowski,Kristopher D. White

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Turning Points of the American Civil War

By: Chris Mackowski,Kristopher D. White

Although most Americans believe that the Battle of Gettysburg was the only turning point of the Civil War, the war actually turned repeatedly. Turning Points of the American Civil War examines key shifts and the context surrounding them, demonstrating that the war was a continuum of watershed events.

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273

Publisher

SIU Press

Published Date

ISBN 10

0809336219

ISBN 13

9780809336210

Josephine Baker

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

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Josephine Baker

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

Based on twenty years of research and thousands of interviews, this authoritative biography of performer Josephine Baker (1906-1975) provides a candid look at her tempestuous life. Born into poverty in St. Louis, the uninhibited chorus girl became the sensation of Europe and the last century's first black sex symbol. A heroine of the French Resistance in World War II, she entranced figures as diverse as de Gaulle, Tito, Castro, Princess Grace, two popes, and Martin Luther King, Jr. Yet Josephine was also, as one critic put it, "a monster who made Joan Crawford look like the Virgin Mary." Jean-Claude Baker's book also reveals her outbursts that resulted in lasting feuds, her imperious treatment of family and entourage members, and her ambivalent attitudes concerning her ethnic background. Reconciling Josephine's many personas—Jazz-age icon, national hero of France, proponent of Civil Rights, mother of children from across the globe—Josephine: The Hungry Heart gives readers the inside story on a star unlike any other before or since.

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Page Count

594

Publisher

Cooper Square Press

Published Date

ISBN 10

1461661099

ISBN 13

9781461661092

Josephine

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

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Josephine

The Hungry Heart

By: Jean-Claude Baker,Chris Chase

This revelatory biography of Folies Bergere dancer Josephine Baker (1906-1975) is a study of struggle, truimph and tragedy.

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594

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0815411723

ISBN 13

9780815411727

A Brief History of Genetics

By: Chris Rider

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A Brief History of Genetics

By: Chris Rider

Biological inheritance, the passage of key characteristics down the generations, has always held mankind’s fascination. It is fundamental to the breeding of plants and animals with desirable traits. Genetics, the scientific study of inheritance, can be traced back to a particular set of simple but ground-breaking studies carried out 170 years ago. The awareness that numerous diseases are inherited gives this subject considerable medical importance. The progressive advances in genetics now bring us to the point where we have unravelled the entire human genome, and that of many other species. We can intervene very precisely with the genetic make-up of our agricultural crops and animals, and even ourselves. Genetics now enables us to understand cancer and develop novel protein medicines. It has also provided us with DNA fingerprinting for the solving of serious crime. This book explains for a lay readership how, where and when this powerful science emerged.

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Page Count

514

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1527561305

ISBN 13

9781527561304

Castle Danger (Matt Lanier, #2)

By: Chris Norbury

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Castle Danger (Matt Lanier, #2)

By: Chris Norbury

WINNER! B.R.A.G. Medallion (Book Readers Appreciation Group) for overall excellence among independently published titles HONORABLE MENTION! Writer's Digest's Self-Published Book Awards -Genre Category Finalist--Adult Fiction--MN Writes, MN Reads Self-Published Author Contest. Author Chris Norbury donates a portion of all book sales to Big Brothers Big Sisters of Southern Minnesota (BBBS). Fugitive Matt Lanier, unjustly accused of a violent crime, has been hiding in the northeastern Minnesota wilderness for nine months. The law wants him in jail. His enemies want him dead. He simply wants to survive the most brutal winter in decades. After rescuing an injured trapper, Matt is forced to leave his primitive encampment. He undertakes a Herculean trek through a blizzard to Castle Danger, a small town on the rugged North Shore of Lake Superior. There he’s saved from near death by Allyson Clifford, a shrewd and beautiful restaurant owner with secrets of her own. Despite wanting to move on in order to evade his pursuers, Matt helps Allyson weather a business crisis as repayment for her benevolence. Then Allyson’s estranged husband, Donnie Vossler, shows up intent on reclaiming their 8-year-old son, Josh. Caught in the middle of the custody battle, Matt learns about Allyson and Vossler’s criminal past life together and is torn between self-preservation and his growing feelings for Allyson and Josh. Matt's recent past has left him with little hope for the future, so when Vossler resorts to sabotage, kidnapping, and attempted murder to capture his son, Matt's integrity, honor, and survival instincts are put to the ultimate test just as a hit man hired by his enemies closes in for the kill.

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289

Publisher

BookLocker.com, Inc.

Published Date

ISBN 10

1634910508

ISBN 13

9781634910507

Otorhinolaryngology- Head & Neck Surgery

Two Volume Set

By: Chris de Souza

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Otorhinolaryngology- Head & Neck Surgery

Two Volume Set

By: Chris de Souza

Otorhinolaryngology- Head & Neck Surgery is the latest edition of this comprehensive two-volume guide to all the sub-specialties of otorhinolaryngology, including brand new chapters and the most recent developments in the field. New topics in this edition include laryngopharyngeal reflux, trauma and stenosis of the larynx, and laryngeal cancer, bringing the text firmly up to date. Illustrated in full colour across 2000 pages, this vast two-volume set is an ideal source of reference for otorhinolaryngoloy practitioners and residents.

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2437

Publisher

Jaypee Brothers Medical Publishers

Published Date

ISBN 10

9351524612

ISBN 13

9789351524618

Every Man a King

A Short, Colorful History of American Populists

By: Chris Stirewalt

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Every Man a King

A Short, Colorful History of American Populists

By: Chris Stirewalt

From Fox News' politics editor Chris Stirewalt -- a fun and lively account of America's populist tradition, from Andrew Jackson and Teddy Roosevelt, to Ross Perot, Pat Buchanan, and Donald Trump. Whatever the ideological fad of the moment, American populism has always been home to a fascinating assortment of charismatic leaders, characters, kooks, cranks, and sometimes charlatans who have - with widely varying degrees of success - led the charge of ordinary folks who have gotten wise to the ways of the swamp. This attitude of skeptical resentment also makes populism a fertile field for the work of conspiracy theorists and other enthusiastic apostates from civic convention. After all, if the people in power are found to be rigging one part of the system, why not the rest? Every Man a King tells the stories of America's populist leaders, from an elderly Andrew Jackson brutally caning his would-be-assassin, to William Jennings Bryan's pre-speech routine that combined equally prodigious quantities of prayer and food, to Ross Perot's military-style campaign that made even volunteers wear badges with stars to show rank. It is a rollicking history of an American attitude that has shaped not only our current moment, but also the long struggle over who gets to define the truths we hold to be self evident.

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Page Count

161

Publisher

Twelve

Published Date

ISBN 10

1538729792

ISBN 13

9781538729793

Hellenistic Astrology

The Study of Fate and Fortune

By: Chris Brennan

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Hellenistic Astrology

The Study of Fate and Fortune

By: Chris Brennan

Hellenistic astrology is a tradition of horoscopic astrology that was practiced in the Mediterranean region from approximately the first century BCE until the seventh century CE. It is the source of many of the modern traditions of astrology that still flourish around the world today, although it is only recently that many of the surviving texts of this tradition have become available again for astrologers to study. Hellenistic Astrology: The Study of Fate and Fortune is one of the first comprehensive surveys of this tradition in modern times. The book covers the history, philosophy, and techniques of ancient astrology, with a special focus on demonstrating how many of the fundamental concepts underlying the practice of western astrology originated during the Hellenistic period.

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Page Count

698

Publisher

Amor Fati Publications

Published Date

ISBN 10

0998588903

ISBN 13

9780998588902

The Football Game I'll Never Forget

100 NFL Stars' Stories

By: Chris McDonell

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The Football Game I'll Never Forget

100 NFL Stars' Stories

By: Chris McDonell

There are few times when a man can look back and say truthfully: "I won that game. Without me we would have lost." - Herb Adderley, Defensive Back, Green Bay Packers The Football Game I'll Never Forget is a collection of fascinating, firsthand accounts from the 1950s through to the 1990s. Selected from columns in Football Digest, these stories are told by stars from every position on the field and by coaches along the sidelines. Many of the entries are by current (or future) Hall of Fame players from John Elway to Elroy "Crazy Legs" Hirsch, representing the best players of their generation. The Football Game I'll Never Forget features one hundred personal accounts by such NFL legends as: Quarterbacks: John Unitas, Y.A. Tittle, Terry Bradshaw, Joe Montana, Doug Williams, Joe Theismann, Phil Simms Running backs: Marcus Allen, Earl Campbell, Franco Harris, Gale Sayers, Tony Dorsett Receivers: Lynn Swann, John Taylor, John Stallworth, Drew Pearson Linebackers: Dick Butkus, Ray Nitschke Defensive linemen: Merlin Olsen, Ed "Too Tall" Jones Defensive backs: Ronnie Lott, Paul Krause, Ken Houston, Mel Blount Offensive linemen: Mark Bortz, Brad Benson Kickers and special team players: Jan Stenerud, Jim Turner, Pat Leahy Coaches: Mike Ditka, Don Shula, Bill Parcells. The Football Game I'll Never Forget is an ideal book for football fans of all ages.

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220

Publisher

Richmond Hill, Ont. : Firefly Books

Published Date

ISBN 10

1552978508

ISBN 13

9781552978504

The Most Powerful Brand on Earth

How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

By: Chris Boudreaux,Susan F. Emerick

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The Most Powerful Brand on Earth

How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media

By: Chris Boudreaux,Susan F. Emerick

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Page Count

238

Publisher

Pearson Education

Published Date

ISBN 10

0133115399

ISBN 13

9780133115390

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