Chip Kessler's Books

No BS Marketing to Seniors and Leading Edge Boomers

By: Dan S. Kennedy,Chip Kessler

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No BS Marketing to Seniors and Leading Edge Boomers

By: Dan S. Kennedy,Chip Kessler

Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

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Page Count

284

Publisher

Entrepreneur Press

Published Date

ISBN 10

1599184508

ISBN 13

9781599184500

Making Them Believe

By: Dan S. Kennedy,Chip Kessler

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Making Them Believe

By: Dan S. Kennedy,Chip Kessler

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business!Ê IF YOUÕD LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVERÉ * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary changeÊ to your entire approach to selling---why the sale delayed can be the sale more easily made! * The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection * The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart,Ê Dr. Atkins,Ê Zig Ziglar, Dave Thomas (WendyÕs), and Avatar.

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Page Count

308

Publisher

Morgan James Publishing

Published Date

ISBN 10

0982379382

ISBN 13

9780982379387

Judge This

By: Chip Kidd

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Judge This

By: Chip Kidd

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humour, expertise and judgment

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Page Count

144

Publisher

Simon and Schuster

Published Date

ISBN 10

1476784787

ISBN 13

9781476784786

In the Mainstream

18 Portraits in Jazz

By: Chip Deffaa

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In the Mainstream

18 Portraits in Jazz

By: Chip Deffaa

18 profiles of lively contributors to jazz and popular music.

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Page Count

420

Publisher

Scarecrow Press

Published Date

ISBN 10

0810825589

ISBN 13

9780810825581

Firefighting in Frederick

By: Clarence "Chip" Jewell,Warren W. Jenkins

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Firefighting in Frederick

By: Clarence "Chip" Jewell,Warren W. Jenkins

The story of firefighting in Frederick, Maryland, is a complex tale of heroism, sacrifice, and duty that dates back to 1818. This volume describes the vital role the fire department has played in defending the city for close to two centuries. Highlighted in this work are the Independent Hose Company, Junior Fire Company, United Steam Fire Engine Company, Citizen's Truck Company, Fort Detrick Fire Department, key fires, emergency medical services, and major disasters throughout the region.

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Page Count

132

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738517348

ISBN 13

9780738517346

The Complete Walker IV

By: Colin Fletcher,Chip Rawlins

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The Complete Walker IV

By: Colin Fletcher,Chip Rawlins

For the first time since 1984, we have a new edition of the classic book that Field & Stream called “the Hiker’s Bible.” For this version, the celebrated writer and hiker Colin Fletcher has taken on a coauthor, Chip Rawlins, himself an avid outdoorsman and a poet from Wyoming. Together, they have made this fourth edition of The Complete Walker the most informative, entertaining, and thorough version yet. The eighteen years since the publication of The Complete Walker III have seen revolutionary changes in hiking and camping equipment: developments in waterproofing technology, smaller and more durable stoves, lighter boots, more manageable tents, and a wider array of food options. The equipment recommendations are therefore not merely revised and tweaked, but completely revamped. During these two decades we have also seen a deepening of environmental consciousness. Not only has backpacking become more popular, but a whole ethic of responsible outdoorsmanship has emerged. In this book the authors confidently lead us through these technological, ethical, and spiritual changes. Fletcher and Rawlins’s thorough appraisal and recommendation of equipment begins with a “Ground Plan,” a discussion of general hiking preparedness. How much to bring? What are the ideal clothes, food, boots, and tents for your trip? They evaluate each of these variables in detail—including open, honest critiques and endorsements of brand-name equipment. Their equipment searches are exhaustive; they talk in detail about everything from socks to freeze-dried trail curries. They end as they began, with a philosophical and literary disquisition on the reasons to walk, capped off with a delightful collection of quotes about walking and the outdoor life. After a thoughtful and painstaking analysis of hiking gear from hats to boots, from longjohns to tent flaps, they remind us that ultimately hiking is about the experience of being outdoors and seeing the green world anew. Like its predecessors, The Complete Walker IV is an essential purchase for anyone captivated by the outdoor life.

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Page Count

947

Publisher

Knopf

Published Date

ISBN 10

1101947764

ISBN 13

9781101947760

The Practitioner's Guide to Anger Management

Customizable Interventions, Treatments, and Tools for Clients with Problem Anger

By: Howard Kassinove,Raymond Chip Tafrate

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The Practitioner's Guide to Anger Management

Customizable Interventions, Treatments, and Tools for Clients with Problem Anger

By: Howard Kassinove,Raymond Chip Tafrate

The SMART approach to treating problem anger As a therapist, you know that every client experiences anger in a different way. That’s why it’s so important to customize your treatment plan using the best tools available. Based on Howard Kassinove and Raymond C. Tafrate’s innovative and modular SMART (Selection Menu for Anger Reduction Treatment) model for treating anger, this groundbreaking professional’s manual offers an array of strategies to help you create an individualized treatment plan tailored to your client and their specific needs. With this powerful, evidence-based guide, you’ll learn how to help clients understand and manage unhealthy anger. You’ll find motivational interviewing techniques, strategies for engaging clients in therapy, and tools for incorporating different treatment methods—such as acceptance and commitment therapy (ACT), mindfulness, and cognitive-behavioral therapy (CBT)—into your sessions. Also included is direction for case formulation and treatment planning, as well as links to downloadable handouts, worksheets, and sample scripts that can be incorporated into real-world sessions. Using the effective SMART model outlined in this book, you can help your clients gain control over anger, successfully regulate their emotions, and live better lives. Discover SMART interventions to help clients: Identify and alter anger triggers Enhance motivation and awareness Overcome impulsive urges Alter lifestyle habits Build distress tolerance Improve communication skills

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Page Count

441

Publisher

New Harbinger Publications

Published Date

ISBN 10

1684032881

ISBN 13

9781684032884

Right-Wing Populism in America

Too Close for Comfort

By: Chip Berlet,Matthew N. Lyons

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Right-Wing Populism in America

Too Close for Comfort

By: Chip Berlet,Matthew N. Lyons

Right-wing militias and other antigovernment organizations have received heightened public attention since the Oklahoma City bombing. While such groups are often portrayed as marginal extremists, the values they espouse have influenced mainstream politics and culture far more than most Americans realize. This important volume offers an in-depth look at the historical roots and current landscape of right-wing populism in the United States. Illuminated is the potent combination of anti-elitist rhetoric, conspiracy theories, and ethnic scapegoating that has fueled many political movements from the colonial period to the present day. The book examines the Jacksonians, the Ku Klux Klan, and a host of Cold War nationalist cliques, and relates them to the evolution of contemporary electoral campaigns of Patrick Buchanan, the militancy of the Posse Comitatus and the Christian Identity movement, and an array of millennial sects. Combining vivid description and incisive analysis, Berlet and Lyons show how large numbers of disaffected Americans have embraced right-wing populism in a misguided attempt to challenge power relationships in U.S. society. Highlighted are the dangers these groups pose for the future of our political system and the hope of progressive social change. Winner--Outstanding Book Award, Gustavus Myers Center for the Study of Bigotry and Human Rights in North America

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Page Count

516

Publisher

Guilford Publications

Published Date

ISBN 10

1462528384

ISBN 13

9781462528387

Responsive School Discipline

Essentials for Elementary School Leaders

By: Chip Wood,Babs Freeman-Loftis

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Responsive School Discipline

Essentials for Elementary School Leaders

By: Chip Wood,Babs Freeman-Loftis

Bring positive behavior to your school through strong, consistent, and positive discipline. In Responsive School Discipline two experienced administrators offer practical strategies for building a safe, calm, and respectful school-strategies based on deep respect for children and for staff. Each chapter targets one key discipline issue and starts with a checklist of action steps. For comprehensive discipline reform, go through the chapters in order. For help with a particular challenge, go right to the chapter you need.

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Page Count

274

Publisher

Center for Responsive Schools, Inc.

Published Date

ISBN 10

1892989433

ISBN 13

9781892989437

No BS Marketing to Seniors and Leading Edge Boomers

By: Dan S. Kennedy,Chip Kessler

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No BS Marketing to Seniors and Leading Edge Boomers

By: Dan S. Kennedy,Chip Kessler

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Write a review

Solve jigsaw puzzle

Age

Page Count

284

Publisher

Entrepreneur Press

Published Date

ISBN 10

1599184508

ISBN 13

9781599184500

Book's by Chip Kessler

No BS Marketing to Seniors and Leading Edge Boomers

No BS Marketing to Seniors and Leading Edge Boomers

Making Them Believe

Making Them Believe

Judge This

Judge This

In the Mainstream

In the Mainstream

Firefighting in Frederick

Firefighting in Frederick

The Complete Walker IV

The Complete Walker IV

The Practitioner's Guide to Anger Management

The Practitioner's Guide to Anger Management

Right-Wing Populism in America

Right-Wing Populism in America

Responsive School Discipline

Responsive School Discipline

No BS Marketing to Seniors and Leading Edge Boomers

No BS Marketing to Seniors and Leading Edge Boomers

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