The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
A NEW YORK TIMES AND INTERNATIONAL BESTSELLER 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits. Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate. _______________________________________________________ 'An entertaining, practical guide to communication.' Financial Times 'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies 'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine 'Anyone interested in influencing others . . . can learn from this book.' Washington Post
The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.
Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society."--
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
Thoroughly revised and updated Turbo Pascal retains the excellent pedagogy, outstanding clarity, and balanced presentation that marked earlier editions as leaders in computer science education. An emphasis on problem solving and algorithmic design teaches students to implement programs most effectively. A sensible organization introduces concepts where students need them most, and an extensive and varied selection of exercises and case studies support and strengthen concepts learned. In addition, all programming examples follow well-defined methodologies that reinforce proper problem-solving principles.
Introduction to Pascal and Structured Design, provides a concise, accessible introduction to computer science. Using Pascal programming as a tool to shape students' understanding of the discipline, the text offers a strong focus on good programming habits and techniques. The smooth integration of programming essentials, software engineering principles and contemporary theory creates an effective blend for students' first courses in computer science. An emphasis on conceptual understanding, problem solving, and algorithmic design teaches the skills needed for effective program implementation. A wide array of in-text learning aids, including Problem-Solving Case Studies, ample exercises and problems, and nine useful appendices, completes the text. Click here for downloadable student files
Explains the mathematical properties of universal emotional truths, describing how during a time of personal loss the author developed "emotional equations" as a mechanism for recognizing changeable and unchangeable factors in his healing.
Between alcohol, illegal drugs, prescription drugs, pornography, gambling, and eating disorders, fully 25% of the population of the United States is addicted to something. Those addictions are taking a massive physical, emotional, spiritual, and financial toll on individuals, families, and communities. The problem can feel insurmountable. But there is a solution, at once ancient and supported by the latest in neuroscientific research. With an honest assessment of the facts, yet always reaching out toward hopeful solutions, counselors Chip Dodd and Stephen James explain what addiction really is, how it works, and why it is so damaging to our hearts, souls, minds, and relationships. They then take us beyond mere coping techniques that allow us to function to the real solution--restoring our broken relationship with our Creator so that we can rediscover how to live fully the way we were created to live. Each chapter includes the personal story of a recovering addict, told from the addict's point of view. The authors also include a list of books, organizations, workshops, and treatment centers people can turn to for help along the road to lasting recovery.
Bring positive behavior to your school through strong, consistent, and positive discipline. In Responsive School Discipline two experienced administrators offer practical strategies for building a safe, calm, and respectful school-strategies based on deep respect for children and for staff. Each chapter targets one key discipline issue and starts with a checklist of action steps. For comprehensive discipline reform, go through the chapters in order. For help with a particular challenge, go right to the chapter you need.
Outperform, outsmart, and outrun your competition with this comprehensive and fun management handbook starring Wile E. Coyote and Road Runner! Concerned about the changing business climate? Learn how to adapt with this easy-to-understand manual, where the cartoon characters of Wile E. Coyote and Road Runner act as metaphors for business managers seeking marketplace victories.
The greatest drugs scandal in Australian sport goes well beyond who took what. What happened at Essendon, what happened at Cronulla, is only part of the story. From the basement office of a suburban football club to the seedy corners of Peptide Alley to the polished corridors of Parliament House, The Straight Dope is an inside account of the politics, greed and personal feuds which fuelled an extraordinary saga. Clubs and coaches determined to win, a sports scientist who doesn't play by the rules, a generation of footballers injected with who knows what, sport administrators hell bent on control, an anti-doping authority out of its depth, an unpopular government that just wants it to end ... for three years until the final, crushing judgement handed down by an international tribunal, this was the biggest game in Australia.
A visual journey through the history of landscape design For thousands of years, people have altered the meaning of space by reshaping nature. As an art form, these architectural landscape creations are stamped with societal imprints unique to their environment and place in time. Illustrated History of Landscape Design takes an optical sweep of the iconic landscapes constructed throughout the ages. Organized by century and geographic region, this highly visual reference uses hundreds of masterful pen-and-ink drawings to show how historical context and cultural connections can illuminate today's design possibilities. This guide includes: Storyboards, case studies, and visual narratives to portray spaces Plan, section, and elevation drawings of key spaces Summaries of design concepts, principles, and vocabularies Historic and contemporary works of art that illuminate a specific era Descriptions of how the landscape has been shaped over time in response to human need Directing both students and practitioners along a visually stimulating timeline, Illustrated History of Landscape Design is a valuable educational tool as well as an endless source ofinspiration.
For years Jack Cole labored dutifully as a cartoonist, comic book illustrator, and Playboy's premier artist. He was, on the outside, a mild-mannered and easygoing guy. One look at his most famous creation--the manic, surreal Plastic Man--and there is no question that much more lurked in the mind of this tragic artist than anyone suspected. Pulitzer Prize-winning writer and cartoonist Art Spiegelman and renowned graphic designer Chip Kidd pay homage to Plastic Man and his creator, Jack Cole."--Jacket.
A fascinating account of both the historical and current struggle of Native Americans to recover sacred objects that have been plundered and sold to museums. Museum curator and anthropologist Chip Colwell asks the all-important question: Who owns the past? Museums that care for the objects of history or the communities whose ancestors made them?"--Provided by the publisher
Winner of a National Council on Public History Book Award On April 30, 1871, an unlikely group of Anglo-Americans, Mexican Americans, and Tohono O’odham Indians massacred more than a hundred Apache men, women, and children who had surrendered to the U.S. Army at Camp Grant, near Tucson, Arizona. Thirty or more Apache children were stolen and either kept in Tucson homes or sold into slavery in Mexico. Planned and perpetrated by some of the most prominent men in Arizona’s territorial era, this organized slaughter has become a kind of “phantom history” lurking beneath the Southwest’s official history, strangely present and absent at the same time. Seeking to uncover the mislaid past, this powerful book begins by listening to those voices in the historical record that have long been silenced and disregarded. Massacre at Camp Grant fashions a multivocal narrative, interweaving the documentary record, Apache narratives, historical texts, and ethnographic research to provide new insights into the atrocity. Thus drawing from a range of sources, it demonstrates the ways in which painful histories continue to live on in the collective memories of the communities in which they occurred. Chip Colwell-Chanthaphonh begins with the premise that every account of the past is suffused with cultural, historical, and political characteristics. By paying attention to all of these aspects of a contested event, he provides a nuanced interpretation of the cultural forces behind the massacre, illuminates how history becomes an instrument of politics, and contemplates why we must study events we might prefer to forget.
Features interviews of Sam Wooding, Benny Waters, Joe Tarto, Bud Freeman, Jimmy McPartland, Freddie Moore, and Jabbo Smith, and Bix Beiderbecke's letters to his family.
Collects Unbeatable Squirrel Girl (2015B) #12-21. When Squirrel Girl takes Nancy to visit her parents in Canada, what could possibly go wrong? If you guessed "nothing," guess again! Things get real crazy real quick, resulting in the team-up you've been waiting for: Squirrel Girl and Ant-Man! Back at Empire State University, life returns to its regular routine - until a fistfight breaks out! A big one! And Doreen scores a new Flying Squirrel suit that would render her even more unbeatable, if such a thing were scientifically possible! But will it only make her more desirable to a new villain who wants to mold her into the perfect minion? Plus: As Squirrel Girl heads to the Negative Zone, Koi Boi, Chipmunk Hunk and Brain Drain must keep the city safe! What could go wrong?
What happened at Essendon, what happened at Cronulla, is only part of the story. From the basement office of a suburban football club to the seedy corners of Peptide Alley to the polished corridors of Parliament House, The Straight Dope is an inside account of the politics, greed and personal feuds which fuelled an extraordinary saga. A football club and coach determined to win, a sports scientist who doesn't play by the rules, an AFL administration hell bent on control, an anti-doping authority out of its depth, a generation of footballers held hostage by scandal and an unpopular government that just wants it to end; for two tumultuous seasons this was the biggest game of all.
Based on the Society for American Archaeology’s Annual Ethics Bowl, this SAA Press book is centered on a series of hypothetical case studies that challenge the reader to think through the complexities of archaeological ethics. The volume will benefit undergraduate and graduate students who can either use these cases as a classroom activity or as preparation for the Ethics Bowl, as well as those who are seeking to better understand the ethical predicaments that face the discipline.
For the first time since 1984, we have a new edition of the classic book that Field & Stream called “the Hiker’s Bible.” For this version, the celebrated writer and hiker Colin Fletcher has taken on a coauthor, Chip Rawlins, himself an avid outdoorsman and a poet from Wyoming. Together, they have made this fourth edition of The Complete Walker the most informative, entertaining, and thorough version yet. The eighteen years since the publication of The Complete Walker III have seen revolutionary changes in hiking and camping equipment: developments in waterproofing technology, smaller and more durable stoves, lighter boots, more manageable tents, and a wider array of food options. The equipment recommendations are therefore not merely revised and tweaked, but completely revamped. During these two decades we have also seen a deepening of environmental consciousness. Not only has backpacking become more popular, but a whole ethic of responsible outdoorsmanship has emerged. In this book the authors confidently lead us through these technological, ethical, and spiritual changes. Fletcher and Rawlins’s thorough appraisal and recommendation of equipment begins with a “Ground Plan,” a discussion of general hiking preparedness. How much to bring? What are the ideal clothes, food, boots, and tents for your trip? They evaluate each of these variables in detail—including open, honest critiques and endorsements of brand-name equipment. Their equipment searches are exhaustive; they talk in detail about everything from socks to freeze-dried trail curries. They end as they began, with a philosophical and literary disquisition on the reasons to walk, capped off with a delightful collection of quotes about walking and the outdoor life. After a thoughtful and painstaking analysis of hiking gear from hats to boots, from longjohns to tent flaps, they remind us that ultimately hiking is about the experience of being outdoors and seeing the green world anew. Like its predecessors, The Complete Walker IV is an essential purchase for anyone captivated by the outdoor life.
Long before the Red Sox "Impossible Dream" season, Boston’s now nearly forgotten “other” team, the 1914 Boston Braves, performed a baseball “miracle” that resounds to this very day. The "Miracle Braves" were Boston's first "worst-to-first" winners of the World Series. Shortly after the turn of the previous century, the once mighty Braves had become a perennial member of the National League’s second division. Preseason pundits didn't believe the 1914 team posed a meaningful threat to John McGraw’s powerful New York Giants. During the first half of that campaign, Boston lived down to such expectations, taking up residence in the league’s basement. Refusing to throw in the towel at the midseason mark, their leader, the pugnacious George Stallings, deftly manipulated his daily lineup and pitching staff to engineer a remarkable second-half climb in the standings all the way to first place. The team’s winning momentum carried into the postseason, where the Braves swept Connie Mack's heralded Athletics and claimed the only World Championship ever won by Boston’s National League entry. And for 100 years, the management, players, and fans of underperforming ball clubs have turned to the Miracle Braves to catch a glimmer of hope that such a midseason turnaround could be repeated. Through the collaborative efforts of a band of dedicated members of the Society for American Baseball Research, this benchmark accomplishment is richly revealed to the reader in The Miracle Braves of 1914: Boston's Original Worst-to-First World Series Champions. The essence of the “miracle” is captured through a comprehensive compendium of incisive biographies of the players and other figures associated with the team, with additional relevant research pieces on the season. After a journey through the pages of this book, the die-hard baseball fan will better understand why the call to “Wait Until Next Year” should never be voiced prematurely. Includes: FOREWORD by Bob Brady THE BRAVES Ted Cather by Jack V. Morris Gene Cocreham by Thomas Ayers Wilson Collins by Charlie Weatherby Joe Connolly by Dennis Auger Ensign Cottrell by Peter Cottrell Dick Crutcher by Jerrod Cotosman George Davis by Rory Costello Charlie Deal by Charles F. Faber Josh Devore by Peter Gordon Oscar Dugey by Charlie Weatherby Johnny Evers by David Shiner The 1914 Evers-Zimmerman Incident and How the Tale Grew Taller Over the Years by Bob Brady The Evers Ejection Record by Mark Sternman Larry Gilbert by Jack V. Morris Hank Gowdy by Carol McMains and Frank Ceresi Tommy Griffith by Chip Greene Otto Hess by Gary Hess Tom Hughes by Greg Erion Bill James by David Jones Clarence Kraft by Jon Dunkle Dolf Luque by Peter Bjarkman Les Mann by Maurice Bouchard Rabbit Maranville by Dick Leyden Billy Martin by Bob Joel Jack Martin by Charles F. Faber Herbie Moran by Charles F. Faber Jim Murray by Jim Elfers Hub Perdue by John Simpson Dick Rudolph by Dick Leyden Butch Schmidt by Chip Greene Red Smith by Charles F. Faber Paul Strand by Jack V. Morris Fred Tyler by John Shannahan Lefty Tyler by Wayne McElreavy Bert Whaling by Charles F. Faber George “Possum” Whitted by Craig Hardee MANAGER George Stallings by Martin Kohout COACH Fred Mitchell by Bill Nowlin OWNER Jim Gaffney by Rory Costello The Braves’ A.B.C. by Ring Lardner 1914 Boston Braves Timeline by Mike Lynch A Stallings Anecdote 1914 World Series by Mark Sternman “I Told You So” by O.R.C. The Rest of 1914 by Mike Lynch How An Exhibition Game Contributed To A Miracle by Bob Brady The National League Pennant Race of 1914 by Frank Vaccaro The Press, The Fans, and the 1914 Boston Braves by Donna L. Halper Return of the Miracle Braves by Bob Brady Miracle Teams by A Comparison of the 1914 Miracle Braves and 1969 Miracle Mets by Tom Nahigian An Unexpected Farewell by The South End Grounds, August 1914 by Bob Ruzzo The Time(s) the Braves Played Home Games at Fenway Park by Bill Nowlin The Kisselkar Sign The Trail Blazers in Indian File by R. E. M. - poems for 1914 Braves, collected by Joanne Hulbert The Story of the 1914 Braves by George Stallings “Mr. Warmth” and “Very Superstitious” – two George Stallings anecdotes by Bob Brady By the Numbers by Dan Fields Creature Feature by Dan Fields
Don't let anger harm your health, career, and relationships: “No individual—not even Freud himself—has had a greater impact on modern psychotherapy.” —Psychology Today Anger is universal. Unchecked, it can cause lasting damage in our lives: wrecked relationships, lost jobs, even serious disease. Yet in these increasingly stressful times, all of us have acted in anger—and often wished we hadn't. Is there a way that really works to solve problems and assert ourselves without being angry? The answer is a resounding yes, if you follow the breakthrough steps of Rational Emotive Behavior Therapy (REBT). This proven approach, developed by world-renowned psychotherapist Dr. Albert Ellis, has withstood the test of time, helping countless people deal effectively with emotional problems. Using easy-to-master instructions and exercises, this classic book will show you how to apply REBT techniques to understand the roots and nature of your anger, and take control of and reduce angry reactions. Here you will discover: The rational and irrational aspects of anger Special insights into your self-angering beliefs How to think, feel, and act your way out of anger How to relax How to accept yourself with your anger . . and much more that will help you challenge and eliminate the anger that can frustrate success and happiness at home, at work, anywhere.
This book provides an expanded conceptualization of legalization that focuses on implementation of obligation, precision, and delegation at the international and domestic levels of politics. By adding domestic politics and the actors to the international level of analysis, the authors add the insights of Kenneth Waltz, Graham Allison, and Louis Henkin to understand why most international law is developed and observed most of the time. However, the authors argue that law-breaking and law-distorting occurs as a part of negative legalization. Consequently, the book offers a framework for understanding how international law both produces and undermines order and justice. The authors also draw from realist, liberal, constructivist, cosmopolitan and critical theories to analyse how legalization can both build and/or undermine consensus, which results in either positive or negative legalization of international law. The authors argue that legalization is a process over time and not just a snapshot in time.
You talk about destiny, well, you can't rule that out. We were hard-nosed and that showed up in 1957." -- Braves catcher Del Crandall to editor Gregory H. Wolf Few teams in baseball history have captured the hearts of their fans like the Milwaukee Braves of the 19505. During the Braves' 13-year tenure in Milwaukee (1953-1965), they had a winning record every season, won two consecutive NL pennants (1957 and 1958), lost two more in the final week of the season (1956 and 1959), and set big-league attendance records along the way. This book celebrates the Milwaukee Braves' historic 1957 World Series championship season. Led by the bats of National League Most Valuable Player Henry Aaron and slugging third baseman Eddie Mathews and the "Big Three" pitching trio (Cy Young Award winner Warren Spahn, Lew Burdette, and Bob Buhl) the Braves won 95 games. The team enjoyed standout seasons by shortstop Johnny Logan, outfielder Wes Covington, and catcher Del Crandall And GM John Quinn pulled off the biggest trade of the summer, acquiring All-Star second baseman Red Schoendienst from the New York Giants. The Braves cemented their place in history by defeating the New York Yankees in the World Series. In one of the greatest performances in the history of the fall classic, crafty Lew Burdette tossed his second consecutive shutout (and third complete game) to defeat the Bronx Bombers in Game Seven, in Yankee Stadium. A collaborative effort of 32 members of the Society for American Baseball Research (SABR), Thar's Joy in Braveland! The 1957 Milwaukee Braves portrays that memorable team with life stories of all of the roster players, the manager and coaching staff, the owner, the general manager, and sportswriters and radio announcers. Summaries of the regular season and World Series re-create the magic of that unforgettable season. Table of Contents: Introduction:The Milwaukee Braves Make History by Gregory H Wolf From Yawkey to Milwaukee: Lou Perini Makes his Move by Saul Wisnia THE BRAVES Henry “Hank” Aaron by William Johnson Joe Adcock by Gregory H Wolf Bill Bruton by John Harry Stahl Bob Buhl by Gregory H Wolf Lew Burdette by Alex Kupfer Dick Cole by Doug Engleman Gene Conley by John R Husman Wes Covington by Andy Sturgill Del Crandall by Gregory H Wolf Ray Crone by Gregory H Wolf John DeMerit by Steven Schmitt Harry Hanebrink by Andy Sturgill Bob Hazle by Nancy Snell Griffith Joey Jay by Joe Wancho Ernie Johnson by Dana Sprague Dave Jolly by Chip Greene Nippy Jones by Dan Fields Johnny Logan by Bob Buege Bobby Malkmus by Gregory H Wolf Felix Mantilla by Rick Schabowski Eddie Mathews by David Fleitz Don McMahon by John Vorperian Red Murff by Michael J Bielawa Danny O’Connell by Mel Marmer Andy Pafko by Dale Voiss Phil Paine by Chip Greene Taylor Phillips by Rick Schabowski Juan Pizarro by Rory Costello Del Rice by Norm King Mel Roach by David Fleitz Carl Sawatski by Gregory H Wolf Red Schoendienst by Kristen Lokemoen Ray Shearer by William Johnson Warren Spahn by Jim Kaplan Chuck Tanner by Dan Fields Hawk Taylor by Steven Schmitt Bobby Thomson by Jeff Findley Frank Torre by Norm King Bob Trowbridge by Nancy Snell Griffith THE MANAGER Fred Haney by Jim Gordon THE COACHES Bob Keely by Gregory H Wolf Johnny Riddle by Nancy Snell Griffith Charlie Root by Gregory H Wolf Connie Ryan by John McMurray GENERAL MANAGER John Quinn by Rory Costello County Stadium by Gregg Hoffmann Jane Jarvis by Rory Costello THE SPORTSWRITERS Headlines and Deadlines: Wordsmiths of the Braves by Bob Buege Lou Chapman by Bob Buege Red Thisted by Bob Buege Bob Wolf by Bob Buege RADIO ANNOUNCERS Voices of the Braves: Blaine Walsh and Earl Gillespie by Bob Buege REGULAR SEASON SUMMARY The Milwaukee Braves Season Timeline and Summary by Gregory H Wolf WORLD SERIES SUMMARY World Series Summary by Norm King By the Numbers: Milwaukee Braves in 1957 by Dan Fields Thirteen Years of Magic by Bob Buege
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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