Chip Gillette's Books

Activate Brand Purpose

How to Harness the Power of Movements to Transform Your Company

By: Scott Goodson,Chip Walker

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Activate Brand Purpose

How to Harness the Power of Movements to Transform Your Company

By: Scott Goodson,Chip Walker

SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, focus on galvanizing people, and they will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen.

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Page Count

257

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1789668255

ISBN 13

9781789668254

Night of Tragedy

Dawning of Light

By: Dan R. Crawford,Kevin Galey,Chip Gillette

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Night of Tragedy

Dawning of Light

By: Dan R. Crawford,Kevin Galey,Chip Gillette

On September 15, 1999, a lone gunman entered a church youth rally, shot several rounds of ammunition, and killed seven people before killing himself. This book is the official record of the tragedies and victories of that night and the days that followed - a story of how the One who is the Light turned tragedy into triumph.

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Page Count

388

Publisher

Shaw Books

Published Date

ISBN 10

0877885850

ISBN 13

9780877885856

The Great Deleveraging

Economic Growth and Investing Strategies for the Future

By: Chip Dickson,Oded Shenkar

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The Great Deleveraging

Economic Growth and Investing Strategies for the Future

By: Chip Dickson,Oded Shenkar

In the past decade, the United States experienced two periods of excessive growth periods followed by two massive collapses: the technology and housing bubbles. Both were caused by illusions of growth and wealth creation: They were built on thin air. As an investor, how can you distinguish between “fake” wealth and the real thing? Where can you earn solid returns without falling victim to bubbles? Read The Great Deleveraging and find out. Former Wall Street analyst, strategist and Associate Director of Equity Research Chip Dickson and leading global business scholar Oded Shenkar first identify the policies and characteristics of societies most likely to generate real economic growth and investor wealth. Next, they outline specific lessons learned about bubbles and growth from nearly a century of investment returns. Finally, they identify global markets and sectors poised for high levels of sustainable growth--and make specific investment recommendations for each of them. In the wake of massive debt creation, history’s greatest deleveraging is now underway. For many investors, the next decade will be brutal. This book’s messages are designed to achiever real profits and real wealth creation. They are meant to help you navigate a challenging environment--and, hopefully, thrive. As seen on TheStreet.com

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Page Count

331

Publisher

FT Press

Published Date

ISBN 10

013248126X

ISBN 13

9780132481267

The Myth of the Garage

By: Chip Heath

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The Myth of the Garage

By: Chip Heath

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

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Publisher

Random House

Published Date

ISBN 10

144813594X

ISBN 13

9781448135943

Managing Knock Your Socks Off Service

By: Chip R. Bell,Ron Zemke

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Managing Knock Your Socks Off Service

By: Chip R. Bell,Ron Zemke

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. Completely updated with the latest research, new stories, and examples, Managing Knock Your Socks Off Service gives you up-to-the-minute advice on how you can create that kind of world-class service both in your operations and through your people, whether they work with customers face to face, on the phone, or in e-space."--BOOK JACKET.

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Page Count

226

Publisher

Amacom Books

Published Date

ISBN 10

0814477844

ISBN 13

9780814477847

Voices of the Jazz Age

Profiles of Eight Vintage Jazzmen

By: Chip Deffaa

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Voices of the Jazz Age

Profiles of Eight Vintage Jazzmen

By: Chip Deffaa

Features interviews of Sam Wooding, Benny Waters, Joe Tarto, Bud Freeman, Jimmy McPartland, Freddie Moore, and Jabbo Smith, and Bix Beiderbecke's letters to his family.

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Page Count

316

Publisher

University of Illinois Press

Published Date

ISBN 10

0252062582

ISBN 13

9780252062582

True Prep

It's a Whole New Old World

By: Lisa Birnbach,Chip Kidd

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True Prep

It's a Whole New Old World

By: Lisa Birnbach,Chip Kidd

From Lisa Birnbach, the author of The Official Preppy Handbook, comes True Prep, which looks at how the old guard of natural-fiber-loving, dog-worshipping, G&T-soaked preppies adapts to the new order of the Internet, cell phones, rehab, political correctness, reality TV, and . . . polar fleece.

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Page Count

258

Publisher

Knopf

Published Date

ISBN 10

0307594211

ISBN 13

9780307594211

Ant Farm, 1968-1978

By: Constance Lewallen,Steve Seid,Chip Lord

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Ant Farm, 1968-1978

By: Constance Lewallen,Steve Seid,Chip Lord

Publisher Description

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Page Count

236

Publisher

Univ of California Press

Published Date

ISBN 10

0520240308

ISBN 13

9780520240308

Night of Tragedy

Dawning of Light

By: Dan R. Crawford,Kevin Galey,Chip Gillette

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Night of Tragedy

Dawning of Light

By: Dan R. Crawford,Kevin Galey,Chip Gillette

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Solve jigsaw puzzle

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Page Count

388

Publisher

Shaw Books

Published Date

ISBN 10

0877885850

ISBN 13

9780877885856

Book's by Chip Gillette

Activate Brand Purpose

Activate Brand Purpose

Night of Tragedy

Night of Tragedy

The Great Deleveraging

The Great Deleveraging

The Myth of the Garage

The Myth of the Garage

Managing Knock Your Socks Off Service

Managing Knock Your Socks Off Service

Voices of the Jazz Age

Voices of the Jazz Age

True Prep

True Prep

Ant Farm, 1968-1978

Ant Farm, 1968-1978

Night of Tragedy

Night of Tragedy

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