Chip Fortier's Books

Before the Fields of Crosses

By: Louis Renshaw Fortier,Chip Fortier

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Before the Fields of Crosses pays tribute to a man who was credited with persuading the Germans to stop the bombing of Belgrade by the Bulgarian air force, thus saving many Serbian lives. The story is told by the U.S. military officer's son.

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Page Count

252

Publisher

Trafford Publishing

Published Date

ISBN 10

1412000467

ISBN 13

9781412000468

Switch

How to Change Things When Change Is Hard

By: Chip Heath,Dan Heath

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Switch

How to Change Things When Change Is Hard

By: Chip Heath,Dan Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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Page Count

322

Publisher

Random House Canada

Published Date

ISBN 10

0307373878

ISBN 13

9780307373878

Made to Stick

Why Some Ideas Survive and Others Die

By: Chip Heath,Dan Heath

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Made to Stick

Why Some Ideas Survive and Others Die

By: Chip Heath,Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Page Count

336

Publisher

Random House

Published Date

ISBN 10

1588365964

ISBN 13

9781588365965

Ideas que pegan

By: Chip Heath,Dan Heath

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Ideas que pegan

By: Chip Heath,Dan Heath

Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.

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Page Count

234

Publisher

Editorial Almuzara

Published Date

ISBN 10

8483566184

ISBN 13

9788483566183

Book's by Chip Fortier

Before the Fields of Crosses

Before the Fields of Crosses

Switch

Switch

Made to Stick

Made to Stick

Ideas que pegan

Ideas que pegan

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