Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.
The need for competent, affordable child care has reached critical proportions. The number of children has increased, while the pool of young, potential child care employees has dramatically declined. Generations Together offers a progressive solution to this growing problem. The first of its kind, this curriculum handbook is designed to capitalize on potential child care workers who are now over fifty-five years old. Founded on the principles of adult education and with the procedures tested at numerous community colleges, this book seeks to unite a new generation of parents and children with an older generation of Americans as they reenter die paid work force. This book and its extensive collection of handouts for classroom use is an innovative and valuable resource for educators, trainers, job developers, government agencies, and other professionals training or serving older citizens
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