Cheryl Campanella Bracken's Books

Communication Research Methodology

A Strategic Approach to Applied Research

By: Gary Pettey,Cheryl Campanella Bracken,Elizabeth B. Pask

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Communication Research Methodology

A Strategic Approach to Applied Research

By: Gary Pettey,Cheryl Campanella Bracken,Elizabeth B. Pask

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.

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Page Count

372

Publisher

Routledge

Published Date

ISBN 10

1136455574

ISBN 13

9781136455575

Communication Research Methodology

A Strategic Approach to Applied Research

By: Gary Pettey,Cheryl Campanella Bracken,Elizabeth B. Pask

Write a review Read reviews Take a Quiz Solve Book Puzzle

Communication Research Methodology

A Strategic Approach to Applied Research

By: Gary Pettey,Cheryl Campanella Bracken,Elizabeth B. Pask

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

372

Publisher

Routledge

Published Date

ISBN 10

1136455574

ISBN 13

9781136455575

Binge Watching

Motivations and Implications of Our Changing Viewing Behaviors

By: Bridget Rubenking,Cheryl Campanella Bracken

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Binge Watching

Motivations and Implications of Our Changing Viewing Behaviors

By: Bridget Rubenking,Cheryl Campanella Bracken

This book situates binge watching as one of several new television viewing behaviors which collectively contribute to a fundamental change in the way we view television today. Simply put, binge watching changes, or has the potential to change, everything: Engagement, immersion, attention to content and other devices, identification with characters and social engagement with fellow viewers, as well as content choices, and cable and over-the-top (OTT) subscription rates. Binge watching has quickly become a new norm in television viewing across audiences. Binge Watching reviews historically significant advancements in the television industry and in technology that better enable binge watching, such as timeshifting, increasing quantity and (sometimes) quality of content, as well as distribution strategies and suggestions algorithms employed by OTT providers. We situate binge watching as human-centered, that is, driven by innate human needs and wants, such as a desire to consume well-constructed stories and to connect with others. We also review the current state of academic binge watching research--from motives and habituation to the (over-pathologizing) addiction-based studies. This text concludes with a synopsis of the central arguments made and identifies several areas for future research.

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Page Count

194

Publisher

Peter Lang Incorporated, International Academic Publishers

Published Date

ISBN 10

1433161915

ISBN 13

9781433161919

Book's by Cheryl Campanella Bracken

Communication Research Methodology

Communication Research Methodology

Communication Research Methodology

Communication Research Methodology

Binge Watching

Binge Watching

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