Charu Lata Singh's Books

Introduction to Corporate Communication

Case Studies from India

By: Charu Lata Singh,Mona Gupta

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Introduction to Corporate Communication

Case Studies from India

By: Charu Lata Singh,Mona Gupta

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.

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Page Count

294

Publisher

Taylor & Francis

Published Date

ISBN 10

1000516601

ISBN 13

9781000516609

The Gender of Caste

Representing Dalits in Print

By: Charu Gupta

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The Gender of Caste

Representing Dalits in Print

By: Charu Gupta

Caste and gender are complex markers of difference that have traditionally been addressed in isolation from each other, with a presumptive maleness present in most studies of Dalits (“untouchables”) and a presumptive upper-casteness in many feminist studies. In this study of the representations of Dalits in the print culture of colonial north India, Charu Gupta enters new territory by looking at images of Dalit women as both victims and vamps, the construction of Dalit masculinities, religious conversion as an alternative to entrapment in the Hindu caste system, and the plight of indentured labor. The Gender of Caste uses print as a critical tool to examine the depictions of Dalits by colonizers, nationalists, reformers, and Dalits themselves and shows how differentials of gender were critical in structuring patterns of domination and subordination.

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Page Count

354

Publisher

University of Washington Press

Published Date

ISBN 10

0295806567

ISBN 13

9780295806563

Introduction to Corporate Communication

Case Studies from India

By: Charu Lata Singh,Mona Gupta

Write a review Read reviews Take a Quiz Solve Book Puzzle

Introduction to Corporate Communication

Case Studies from India

By: Charu Lata Singh,Mona Gupta

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

294

Publisher

Taylor & Francis

Published Date

ISBN 10

1000516601

ISBN 13

9781000516609

Book's by Charu Lata Singh

Introduction to Corporate Communication

Introduction to Corporate Communication

The Gender of Caste

The Gender of Caste

Introduction to Corporate Communication

Introduction to Corporate Communication

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