Chartered Institute of Marketing's Books

Marketing Briefs

A Revision and Study Guide

By: Sally Dibb,Lyndon Simkin,Chartered Institute of Marketing

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Marketing Briefs

A Revision and Study Guide

By: Sally Dibb,Lyndon Simkin,Chartered Institute of Marketing

Marketing briefs provides an overview of the leading themes of marketing and marketing strategy, conveniently summarized in 50 Briefs for revision purposes or quick learning. Also included are revision tips, specimen examination papers with answer schemes, and a glossary of key marketing terms.

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Page Count

354

Publisher

Routledge

Published Date

ISBN 10

0750653868

ISBN 13

9780750653862

CIM Coursebook 03/04 Marketing Communications

By: Graham Hughes,Chris Fill,Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris Fill

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CIM Coursebook 03/04 Marketing Communications

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

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Page Count

228

Publisher

Routledge

Published Date

ISBN 10

0750659599

ISBN 13

9780750659598

Marketing Communications 2007-2008

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Marketing Communications 2007-2008

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

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Page Count

286

Publisher

Routledge

Published Date

ISBN 10

075066648X

ISBN 13

9780750666480

Internal Marketing

Tools and Concepts for Customer-focused Management

By: Pervaiz K. Ahmed,Mohammed Rafiq,Chartered Institute of Marketing

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Internal Marketing

Tools and Concepts for Customer-focused Management

By: Pervaiz K. Ahmed,Mohammed Rafiq,Chartered Institute of Marketing

This book "provides a succinct outline of the most recent thinnking and practice in the area, as well as offering an appreciation of the diverse ramifications of sound internal marketing strategy. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice ; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, new product development and knowledge management ; highlights the techniques managers need to understand in order to use internal marketing effectively within their organizations. The book contains a wide range of international examples and best practice cases from companies such as Pearl Assurance, Sears, ARCO, Aydlotte & Cartwright Inc., Barclays, Barnado's, First Union and Thomas Cook. These place the theory in a firmly practical context and demonstrate cases of best practice within a variety of industries." - back cover.

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Page Count

321

Publisher

Routledge

Published Date

ISBN 10

0750648384

ISBN 13

9780750648387

Strategic Marketing

Planning and Control

By: Graeme Drummond,John Ensor,Chartered Institute of Marketing

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Strategic Marketing

Planning and Control

By: Graeme Drummond,John Ensor,Chartered Institute of Marketing

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications * The material presented is easy to read in a user-friendly layout * The final chapter has been re-written to include new and up-to-date case studies

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Page Count

322

Publisher

Routledge

Published Date

ISBN 10

0750652365

ISBN 13

9780750652360

Integrated Marketing Communications

The Holistic Approach

By: Tony Yeshin,Chartered Institute of Marketing

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Integrated Marketing Communications

The Holistic Approach

By: Tony Yeshin,Chartered Institute of Marketing

Integrated Marketing Communications is a new interpretation of one of the most difficult areas in marketing. The author, using his extensive teaching experience, provides students with an invaluable understanding of marketing communications.

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Page Count

372

Publisher

Routledge

Published Date

ISBN 10

0750619236

ISBN 13

9780750619233

The CIM Handbook of Strategic Marketing

By: Chartered Institute of Marketing

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The CIM Handbook of Strategic Marketing

By: Chartered Institute of Marketing

This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.

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Page Count

299

Publisher

Routledge

Published Date

ISBN 10

0750626135

ISBN 13

9780750626132

Key Customers

How to Manage Them Profitably

By: Malcolm McDonald,Beth Rogers,Diana Woodburn,Chartered Institute of Marketing

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Key Customers

How to Manage Them Profitably

By: Malcolm McDonald,Beth Rogers,Diana Woodburn,Chartered Institute of Marketing

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.

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Page Count

343

Publisher

Butterworth-Heinemann

Published Date

ISBN 10

0750646152

ISBN 13

9780750646154

Marketing Communications

By: Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris Fill,Graham Hughes,Chris Fill

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Marketing Communications

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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Page Count

233

Publisher

Routledge

Published Date

ISBN 10

0750689676

ISBN 13

9780750689670

Share This Too

More Social Media Solutions for PR Professionals

By: CIPR (Chartered Institute of Public Relations)

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Share This Too

More Social Media Solutions for PR Professionals

By: CIPR (Chartered Institute of Public Relations)

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

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Page Count

341

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118676920

ISBN 13

9781118676929

Managing Yourself

Your guide to getting it right

By: Chartered Management Institute

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Managing Yourself

Your guide to getting it right

By: Chartered Management Institute

The experts' guide to how to manage the most important person you are responsible for: yourself. Here are the checklists compiled by the CMI's experts on the aspects that are most crucial to your personal performance as a manager, on such topics as: Starting a new job; Fitting in and getting on; Handling workplace relationships; Developing your network; Making an impact; Succeeding as a new manager; Handling the politics; Testing for personal effectiveness; Personal development planning; Working out a career plan; Writing your CV; Managing your time effectively; Handling information and avoiding overload; Solving problems; Stress management, and putting yourself first; Emotional intelligence; Marketing yourself; Managing (your relationship with) your boss; and Networking. It is all here, from the basics to the more nuanced and difficult to get right, and included among the essential checklists are profiles of leading management thinkers on key topics.

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Page Count

198

Publisher

Profile Books

Published Date

ISBN 10

1847659764

ISBN 13

9781847659767

The Social Media Handbook for PR Professionals

By: CIPR (Chartered Institute of Public Relations)

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The Social Media Handbook for PR Professionals

By: CIPR (Chartered Institute of Public Relations)

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

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Page Count

260

Publisher

John Wiley & Sons

Published Date

ISBN 10

111840484X

ISBN 13

9781118404843

Managing Business Communications

Your Guide to Getting it Right

By: Chartered Management Institute

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Managing Business Communications

Your Guide to Getting it Right

By: Chartered Management Institute

Clear and effective communication within and beyond organisations has always been a crucial business driver, and as communication channels proliferate and the speed of communication increases, getting your message across has never been more important. Using the series' trademark mix of checklists and thinker profiles, the guide looks at different types of business communications - written, verbal and external - and also focusses on the challenges of cross-cultural and virtual communication, and websites and social media. Topics covered include: report writing, running meetings, presentations, negotiation, PR and media interview planning, influencing, crisis communications and much more.

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Page Count

200

Publisher

Profile Books

Published Date

ISBN 10

1782831444

ISBN 13

9781782831440

Marketing Communications

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Marketing Communications

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Page Count

233

Publisher

Routledge

Published Date

ISBN 10

0750689676

ISBN 13

9780750689670

Code of Professional Ethics of the American Institute for Chartered Property Casualty Underwriters

By: American Institute for Chartered Property Casualty Underwriters

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Code of Professional Ethics of the American Institute for Chartered Property Casualty Underwriters

By: American Institute for Chartered Property Casualty Underwriters

Describes the ethical standards that holders of the Chartered Property Casualty Underwriter (CPCU) designation must abide by. Provides commentary on the canons, rules and guidelines. Explains disciplinary rules, procedures and penalties. Provides hypothetical case studies.

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Page Count

176

Published Date

ISBN 10

0894631187

ISBN 13

9780894631184

Book's by Chartered Institute of Marketing

Marketing Briefs

Marketing Briefs

CIM Coursebook 03/04 Marketing Communications

CIM Coursebook 03/04 Marketing Communications

Marketing Communications 2007-2008

Marketing Communications 2007-2008

Internal Marketing

Internal Marketing

Strategic Marketing

Strategic Marketing

Integrated Marketing Communications

Integrated Marketing Communications

The CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing

Key Customers

Key Customers

Marketing Communications

Marketing Communications

Share This Too

Share This Too

Managing Yourself

Managing Yourself

Share This

Share This

Managing Business Communications

Managing Business Communications

Marketing Communications

Marketing Communications

Code of Professional Ethics of the American Institute for Chartered Property Casualty Underwriters

Code of Professional Ethics of the American Institute for Chartered Property Casualty Underwriters

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