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The TV Brand Builders

How to Win Audiences and Influence Viewers

By: Andy Bryant,Charlie Mawer

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The TV Brand Builders

How to Win Audiences and Influence Viewers

By: Andy Bryant,Charlie Mawer

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

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Page Count

344

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749476702

ISBN 13

9780749476700

The TV Brand Builders

How to Win Audiences and Influence Viewers

By: Andy Bryant,Charlie Mawer

Write a review Read reviews Take a Quiz Solve Book Puzzle

The TV Brand Builders

How to Win Audiences and Influence Viewers

By: Andy Bryant,Charlie Mawer

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

344

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749476702

ISBN 13

9780749476700