Charles Ries's Books

Brand Together

How Co-Creation Generates Innovation and Re-energizes Brands

By: Nicholas Ind,Clare Fuller,Charles Trevail

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Brand Together

How Co-Creation Generates Innovation and Re-energizes Brands

By: Nicholas Ind,Clare Fuller,Charles Trevail

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. Brand Together demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.

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Page Count

182

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749463260

ISBN 13

9780749463267

Rethinking the Future

Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World

By: Charles Handy

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Rethinking the Future

Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World

By: Charles Handy

The Updated Bestseller This volume provides insights from business thinkers on their visions of tomorrow. Powerful new forces are reshaping the world today. Traditional boundaries between industries and disciplines are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be "managed", if at all. It examines the changing role of the leader and the powerful influence of corporate culture. It probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantage and tomorrow's markets. It offers a glipse of the future of marketing, which will be driven by new demographics, new global markets and new technology. Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. Contributors include Stephen Covey, Charles Handy, Michael Porter, Gary Hamel, C.K. Prahalad, Al Ries and Jack Trout, Philip Kotler, Regis McKenna, Michael Hammer, Eli Goldratt, Peter Senge, John Kotter, Warren Bennis, John Naisbitt, Lester Thurow and Kevin Kelly.

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Page Count

378

Publisher

Nicholas Brealey

Published Date

ISBN 10

1473644887

ISBN 13

9781473644885

Mandy Oxendine

A Novel

By: Charles Waddell Chesnutt

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Mandy Oxendine

A Novel

By: Charles Waddell Chesnutt

In a novel rejected by a major publisher in the 19th century as too shocking for its time, writer Charles W. Chesnutt (1858-1932) challenges the notion that race, class, education, and gender must define one's rightful place in society. Both a romance and a mystery, MANDY OXENDINE tells the compelling story of two fair-skinned, racially mixed lovers who chose to live on opposite sides of the color line.

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Age

Page Count

148

Publisher

University of Illinois Press

Published Date

ISBN 10

0252063473

ISBN 13

9780252063473

Book's by Charles Ries

Brand Together

Brand Together

Rethinking the Future

Rethinking the Future

Mandy Oxendine

Mandy Oxendine

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