Charles K. Atkin's Books

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health. The conference sought to achieve several goals: increasing understanding of mass communication influences on health issues and problems, exploring shared responsibilities among media and public health professionals, designing strategies for influencing policymakers and gatekeepers in each field, and setting priorities for future initiatives and research.

Book's by Charles K. Atkin

Public Communication Campaigns

Public Communication Campaigns

Mass Communication and Public Health

Mass Communication and Public Health

Mass Communication and Public Health

Mass Communication and Public Health

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