An introduction to myths of ancient India features commentary on tales about the divinities, the ten incarnations of Vishnu, and female figures prevalent in the legends.
Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time. Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement. A share of heart, not a split-second of attention, must now be the goal of all marketers. Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world. A fascinating and provocative read for all marketing and communications professionals.
Success in Accounting begins here! The technical details you need to know and decision-making processes you need to understand, with plain-language explanations and unlimited practice. Financial Accounting is an engaging resource that focuses on current accounting theory and practice in Australia, within a business context. It emphasises how financial decision-making is based on accurate and complete accounting information and uses case studies to illustrate this in a practical way. The new 7th edition is accurate and up to date, guided by extensive technical review feedback and incorporating the latest Australian Accounting Standards. It also provides updated coverage of some of the most significant current issues in accounting such as ethics, information systems and sustainability.
People from ethnic minorities are overrepresented in secure psychiatric care, and have been reported to receive differential treatment from staff. It has been suggested that these people (especially Afro-Caribbean groups) suffer from prejudicial legal, criminal justice and psychiatric system. This text questions whether Western, white-oriented practice and systems of belief can, or should, be applied to service users from other cultural, racial, ethical or spiritual backgrounds.
Incidents in Terrorism - Boxed text providing background on terrorist events involving weapons of mass casualties. Incidents Involving Chemicals - Boxed text providing background on non-terrorist incidents involving chemicals. In-hosp
Published in 1974: The CRC Handbook of Materials Science provides a current and readily accessible guide to the physical properties of solid state and structural materials.
Published in 1974: The CRC Handbook of Materials Science provides a current and readily accessible guide to the physical properties of solid state and structural materials.
For over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service. Posters have become highly sought after by collectors, with some of the most popular fetching many thousands of dollars at auction. This remarkable volume is an illustrated overview of posters throughout history. As well, it is a representative survey of mass culture from the time of the French Revolution to the turn of the twenty-first century. Over 480 posters are reproduced here, 280 in full color, selected for both their historical significance and their striking beauty. Author Max Gallo's wonderfully written and informative text, updated by Charles Flowers, recapitulates the social and political currents of the day, establishing the context in which the posters were created. Book jacket.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.