Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Reimagining Urban Nature questions some of the underlying imaginaries which have for so long allowed us humans to develop technologically at great cost to the more-than-human world and ourselves. In urban places, cultural and more-than-human entities are in frequent contact; however, the non-human is often seen as expendable in these human-centric places. While much important work has been done on improving care for the more rural and wild areas of the globe, to really address environmental damage we must work towards reimagining the city. These are places where the majority of people live and work, and where the majority of decisions are made about the care and protection of many environments within and beyond the city. This book contributes to the still under-developed field of urban ecocriticism by adding a posthumanist perspective, as well as expanding current discussions within urban studies and environmental activism that seek to shift political and cultural imaginaries of urban nature. Importantly, this investigation is grounded in the Australian (and more broadly, the Australasian) context to allow for the analysis of a more diverse set of voices, texts and ecologies in an area still dominated by the northern hemisphere and the Global North.
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
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