Chandrani Singh's Books

Principles and Practices of Management and Organizational Behavior

By: Chandrani Singh,Aditi Khatri

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Principles and Practices of Management and Organizational Behavior

By: Chandrani Singh,Aditi Khatri

This book offers perspectives, insights, techniques, and approaches for efficient and contemporary management practices in an organization. It provides a comprehensive insight into the traditional and contemporary approaches of organizational behavior and their impact on organizational performance in the global era. Ranging from planning to staffing, and controlling to strategic decision-making, the case studies in the book incorporate relevant modern management models and correlate practices of management from organizational perspectives to allow any organization’s direction and environment to be evaluated with suggested recommendations. This textbook consists of two broad parts. The first deals with management trends and functions ranging from the traditional era to the contemporary world. The second part explores the behavioral trends of organizations across domains to analyze the measures taken for improved productivity and sustainability. Drawing theories from psychology, sociology and economics, this book probes into the interrelation between behavior and holistic management by examining the impact of teamwork, motivation, organizational power, and polity, instituting relevant organizational ethics and strategies to create healthy organizational culture. This book will be useful to students, academicians, management researchers, and industry professionals from the field of general management and organizational behavior. It will also be useful for scholars interested in management studies, behavioural studies, business and development, developmental studies, sociopsychology, management, and business strategies.

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Page Count

671

Publisher

Taylor & Francis

Published Date

ISBN 10

100384782X

ISBN 13

9781003847823

Visual Social Marketing

A shift from read to view

By: Dr. Chandrani Singh,Dr. Abiresh Abraham,Mr. Ajit Pandey

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Visual Social Marketing

A shift from read to view

By: Dr. Chandrani Singh,Dr. Abiresh Abraham,Mr. Ajit Pandey

Step by Step manual to learn Marketing, Advertising, and Public Relations DESCRIPTION The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals it has numerous examples and case studies to help gain the desired clarity. KEY FEATURES Basics of Visual Social Marketing Impact of Visual Social Marketing Social Media Marketing strategiesÊ Simplified English especially suited for Indian audience Concepts explained with help of relevant figures, diagrams and examples Exercises for readers at end of each section WHAT WILL YOU LEARN Visual Social Media Marketing and its ImpactÊ Social Media Marketing Strategies Inbound Marketing, Visual Social Media Marketing Tools WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents 1. Basics of Visual Social Media Marketing 2.Impact of Visual Social Media 3.Social Media Marketing Strategies 4.Using Video for Social Media Marketing 5.Inbound Marketing: An Introduction 6.Visual Social Media Marketing Tools Ð II 7.Advanced Tools for Visual Social Media Marketing

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Page Count

224

Publisher

BPB Publications

Published Date

ISBN 10

9388176499

ISBN 13

9789388176491

Inbound Marketing

By: Dr. Chandrani Singh

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Inbound Marketing

By: Dr. Chandrani Singh

The book on Inbound Marketing is written for the student and the professionalcommunity with the objective to provide practical and deep insights oncontemporary marketing strategies. Marketing strategies are changing rapidlyto meet the expectations of both business and customer. Modern marketingapproaches are time effective and result oriented. The data or information whichis a new wealth in today's era, marketing is using it to its best.The chapter one of Inbound Marketing addresses the concept and scope of InboundMarketing and the reason for the overnight success of it. The art of attractingvisitors/potential customers towards a product or a service is the underlying essenceof this chapter which is presented to the readers.

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Page Count

200

Publisher

BPB Publications

Published Date

ISBN 10

9388176421

ISBN 13

9789388176422

Translation Reconsidered

Culture, Genre and the “Colonial Encounter” in Nineteenth Century Bengal

By: Chandrani Chatterjee

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Translation Reconsidered

Culture, Genre and the “Colonial Encounter” in Nineteenth Century Bengal

By: Chandrani Chatterjee

The present work is an interdisciplinary study cutting across the disciplines of translation studies, genre studies, literary history and cultural history. It primarily deals with a phase of transition in the socio-cultural history of Bengal but has implications for the study of Indian literature as a whole. It takes the view that “translation” does not merely relocate the text in the target language, but negotiates several sets of relationships between the two cultures involved, altering the nature of relations between them. The study considers the mediating and shaping agency of “genre” in this context. Not only are works translated but genres are translated too, and assume striking and unprecedented shapes in the linguistic culture of the target audience.

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Page Count

230

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1443818402

ISBN 13

9781443818407

Jurisprudence (Legal Theory)

By: Dr Chandrani Shashikant Bagadi

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Jurisprudence (Legal Theory)

By: Dr Chandrani Shashikant Bagadi

Jurisprudence is the basis of all law. Jurisprudence is the living science of Law. Jurisprudence deals with the knowledge of the law and legal principles.As it is the basis of law it is necessary to reach students. It is solid foundation of knowledge and it also includes critical understanding. Jurisprudence and Legal Theory. Author has taught Jurisprudence for many years. Author has tried to reach students in easy language. Jurisprudence is the base of all subjects. Author has tried his best to reach students through his book. It includes all schools,concepts,sources. Academically also it is useful for LL.B, LL.M, NET, SET exam and research students. This book aim is to give knowledge of what is law and explain the principles of Jurisprudence and Legal Theory to students, advocate, society and researchers. As this is my effort to publish First Edition. I therefore welcome if there are any suggestions to improve this book.

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Page Count

349

Publisher

Shashwat Publication

Published Date

ISBN 10

8119281314

ISBN 13

9788119281312

Principles and Practices of Management and Organizational Behavior

By: Chandrani Singh,Aditi Khatri

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Principles and Practices of Management and Organizational Behavior

By: Chandrani Singh,Aditi Khatri

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N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

671

Publisher

Taylor & Francis

Published Date

ISBN 10

100384782X

ISBN 13

9781003847823

Book's by Chandrani Singh

Principles and Practices of Management and Organizational Behavior

Principles and Practices of Management and Organizational Behavior

Visual Social Marketing

Visual Social Marketing

Inbound Marketing

Inbound Marketing

Translation Reconsidered

Translation Reconsidered

Jurisprudence (Legal Theory)

Jurisprudence (Legal Theory)

Principles and Practices of Management and Organizational Behavior

Principles and Practices of Management and Organizational Behavior

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