Cees B.M. Van Riel's Books

Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

By: Cees B.M. Van Riel,Charles J. Fombrun

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Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

By: Cees B.M. Van Riel,Charles J. Fombrun

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

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Page Count

325

Publisher

Routledge

Published Date

ISBN 10

1134335059

ISBN 13

9781134335053

Alinear para ganar

By: Cees B.M. Van Riel

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Alinear para ganar

By: Cees B.M. Van Riel

La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.

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Age

Page Count

206

Publisher

Editorial Almuzara

Published Date

ISBN 10

8483566451

ISBN 13

9788483566459

Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

By: Cees B.M. Van Riel,Charles J. Fombrun

Write a review Read reviews Take a Quiz Solve Book Puzzle

Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

By: Cees B.M. Van Riel,Charles J. Fombrun

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Page Count

323

Publisher

Routledge

Published Date

ISBN 10

1134335067

ISBN 13

9781134335060

The Alignment Factor

Leveraging the Power of Total Stakeholder Support

By: Cees B.M. Van Riel

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The Alignment Factor

Leveraging the Power of Total Stakeholder Support

By: Cees B.M. Van Riel

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

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Page Count

293

Publisher

Routledge

Published Date

ISBN 10

1136445463

ISBN 13

9781136445460

The Alignment Factor

Leveraging the Power of Total Stakeholder Support

By: Cees B.M. Van Riel

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Alignment Factor

Leveraging the Power of Total Stakeholder Support

By: Cees B.M. Van Riel

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

293

Publisher

Routledge

Published Date

ISBN 10

1136445463

ISBN 13

9781136445460

Book's by Cees B.M. Van Riel

Essentials of Corporate Communication

Essentials of Corporate Communication

Alinear para ganar

Alinear para ganar

Essentials of Corporate Communication

Essentials of Corporate Communication

The Alignment Factor

The Alignment Factor

The Alignment Factor

The Alignment Factor

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