Cecile Nieuwenhuizen's Books

This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.

This text highlights eight enterprise functions essential to managing small businesses effectively. The text aims to enable readers to manage each function effectively without losing sight of its influence on the other functions.from

This guide provides the reader with the necessary know-how to establish their own business. In the first phase, the role of the entrepreneur and/or manager of a small business is discussed, and the small business environment is analyzed. In the second phase, the student is taught how to think creatively, to develop ideas regarding a potential business opportunity and then do a feasibility study. Thirdly, students learn how to plan their venture in respect of an identified business opportunity. The final phase provides practical information regarding the establishment of a business.

This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. They are shown how to identify the target market or the specific area where their product or service is directed. Different aspects of marketing strategy relevant to a small business are also dealt with. These include planning and promotion of a product, its distribution and establishing the correct price in relation to competition in the market.

Book's by Cecile Nieuwenhuizen

Strategy

Strategy

Management of a Small Business

Management of a Small Business

Entrepreneurship and How to Establish Your Own Business

Entrepreneurship and How to Establish Your Own Business

Marketing for a Small Business

Marketing for a Small Business

Username

Password

Username

Password

Password again

Birthday

Email