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Good for Business

The Rise of the Conscious Corporation

By: Andrew Benett,Cavas Gobhai,Ann O'Reilly

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Good for Business

The Rise of the Conscious Corporation

By: Andrew Benett,Cavas Gobhai,Ann O'Reilly

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

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Page Count

256

Publisher

Macmillan

Published Date

ISBN 10

0230103456

ISBN 13

9780230103450

Good for Business

The Rise of the Conscious Corporation

By: Andrew Benett,Cavas Gobhai,Ann O'Reilly

Write a review Read reviews Take a Quiz Solve Book Puzzle

Good for Business

The Rise of the Conscious Corporation

By: Andrew Benett,Cavas Gobhai,Ann O'Reilly

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Write a review

Solve jigsaw puzzle

Age

Page Count

256

Publisher

Macmillan

Published Date

ISBN 10

0230103456

ISBN 13

9780230103450

Book's by Cavas Gobhai

Good for Business

Good for Business

Good for Business

Good for Business

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