Catherine Buerkle's Books

Internet Marketing, Start-to-finish

By: Catherine Juon,Dunrie Allison Greiling,Catherine Buerkle

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Internet Marketing, Start-to-finish

By: Catherine Juon,Dunrie Allison Greiling,Catherine Buerkle

This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

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Page Count

320

Publisher

Que Publishing

Published Date

ISBN 10

0789747898

ISBN 13

9780789747891

Clinical Calculations - E-Book

With Applications to General and Specialty Areas

By: Joyce LeFever Kee,Sally M. Marshall,Mary Catherine Forrester,Kathryn Woods

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Clinical Calculations - E-Book

With Applications to General and Specialty Areas

By: Joyce LeFever Kee,Sally M. Marshall,Mary Catherine Forrester,Kathryn Woods

- NEW! Updated information on Antidiabetic Agents (orals and injectables) has been added throughout the text where appropriate. - NEW! Updated content on Anticoagulant Agents is housed in an all-new chapter. - NEW! Colorized abbreviations for the four methods of calculation (BF, RP, FE, and DA) appear in the Example Problems sections. - NEW! Updated content and patient safety guidelines throughout the text reflects the latest practices and procedures. - NEW! Updated practice problems across the text incorporate the latest drugs and dosages.

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Page Count

4094

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323674224

ISBN 13

9780323674225

Internet Marketing Start to Finish

Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics

By: Catherine Juon,Dunrie Greiling,Catherine Buerkle

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Internet Marketing Start to Finish

Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics

By: Catherine Juon,Dunrie Greiling,Catherine Buerkle

Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship...and, above all, grow profits! You’ll Learn How To: • Craft flexible strategies that can quickly learn from experience • Eliminate "silos" that prevent effective measurement and execution • Overcome obstacles ranging from culture to processes to individual behavior • Build a powerful online sales engine to track customers through the entire relationship • Avoid dangerous data and weed out junk leads • Integrate web KPIs into business decision-making • Link web to lead to CRM analysis • Redefine messages to respond to your key audiences’ personas • Architect and design sites to improve user experience and conversion • Write highly findable content, and then make it even more visible • Start a feedback loop for continually optimizing both tactics and strategy • Globalize Internet marketing for diverse languages and cultures • Translate your performance into boardroom-ready reports CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media. DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience. CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan. ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8

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320

Publisher

Que Publishing

Published Date

ISBN 10

013267453X

ISBN 13

9780132674539

The Best of Catherine Marshall

By: Catherine Marshall

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The Best of Catherine Marshall

By: Catherine Marshall

Throughout her life, and always with the solace and illumination of God's Word, Catherine sought to meet head-on difficult questions on obedience, self-surrender, the Holy Spirit, illness, doubt, darkness, releasing God's answers in prayer, accepting God's 'wait' and facing death. Her deep probing and the answers she discovered are incorporated into her writing. This book is a unique collection of writings that even includes personal glimpses from her journals. This is inspirational writing at its best.

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Page Count

360

Published Date

ISBN 10

0800792092

ISBN 13

9780800792091

Frances Burney's Cecilia

A Publishing History

By: Catherine M. Parisian

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Frances Burney's Cecilia

A Publishing History

By: Catherine M. Parisian

In her exhaustive publishing history of Frances Burney's Cecilia, Or Memoirs of an Heiress, Parisian mines an extensive archival record that includes portions of the original manuscript, annotated page proofs, legal records relative to its copyright, and an abundance of letters, to chronicle the composition, printing, and publication of Frances Burney's Cecilia from its first edition in 1782 to the present-day Oxford World's Classics paperback. Her timely history demonstrates the importance of Cecilia to the art of the novel and the history of the book.

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Page Count

399

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409418200

ISBN 13

9781409418207

The Visions of Anne Catherine Emmerich (Deluxe Edition)

By: Anne Catherine Emmerich

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The Visions of Anne Catherine Emmerich (Deluxe Edition)

By: Anne Catherine Emmerich

Angelico Press has completed their monumental, decade-long project of republishing Anne Catherine Emmerich's visions of the life of Jesus in a large-format, double-column trilogy of nearly 1,700 pages. It is unlike any other edition of her work ever published.

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Page Count

546

Published Date

ISBN 10

1597311480

ISBN 13

9781597311489

Book's by Catherine Buerkle

Internet Marketing, Start-to-finish

Internet Marketing, Start-to-finish

Clinical Calculations - E-Book

Clinical Calculations - E-Book

Internet Marketing Start to Finish

Internet Marketing Start to Finish

The Best of Catherine Marshall

The Best of Catherine Marshall

Frances Burney's Cecilia

Frances Burney's Cecilia

The Visions of Anne Catherine Emmerich (Deluxe Edition)

The Visions of Anne Catherine Emmerich (Deluxe Edition)

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