FIVE POETS began as a vision: What if five writers, two women and three men, who were something else professionally before they became writers-farmers, college reference librarians, psychotherapists, paralegals, and psychiatrists-wrote about their experiences with aging, illness, and mortality? And what if they came together to publish a book of poetry, which only two had done previously? This is the book of their fulfilled vision: ten poems each, reflecting striking individuality, poetic styles, and sensibilities. Many readers will say, "I could have written that " and for good reason: they write with empathy and understanding about the loss of parents, children, siblings, and friends. They understand the fears, regrets, and faltering competencies of aging. And they share surprising discoveries they have made about the oneness, compassion, and self-acceptance that has emerged from their aging and trials. You will appreciate the honesty and grit of these poems. They may move you to write your own stories or poems of what it has meant for you to age, about its pains and its often unexpected gifts.
This thoroughly engaging book uses empirical analysis to illustrate that the response of individuals to global terror events, via social media, provokes an opportunity to interpret the ways in which individuals view their place in the world and their relation to law and justice. It is through analysing these responses that Cassandra Sharp demonstrates that a ‘hashtag jurisprudence’ can be constructed.
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
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