Cassandra McGovern's Books

Botanical Bar Craft

A Guide to the Art of Apothecary Cocktails and Herbal Tonic Elixirs

By: Cassandra Elizabeth Sears

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Botanical Bar Craft

A Guide to the Art of Apothecary Cocktails and Herbal Tonic Elixirs

By: Cassandra Elizabeth Sears

For cocktail enthusiasts, herbalists, foragers, and bartenders, Botanical Bar Craft serves up original, spirited recipes and invaluable plant knowledge, inspired by adventures in the garden and forest. In Botanical Bar Craft, innovative herbalist and mixologist Cassandra Sears invites readers to create herbal elixirs and apothecary cocktails infused by a close connection to nature. Whether in the garden, the field, or the forest, Sears finds generous abundance among the plants. Her tonic libations harness the power of phytochemistry and place-based consciousness while easing stress and comforting the body, mind, and spirit. With original recipes that tie together the creative arts of herbal medicine and craft cocktail making, Sears blends herbal tinctures, teas, and botanical infusions into modern-classic cocktails as well as sensational and unique nonalcoholic drinks that hit the spot for relaxation without sedation. More than just a collection of recipes, Botanical Bar Craft is also an herbal handbook for bartenders and a mixology guide for herbalists. Readers will delight in the journey as Sears combines dashes of herbal lore and history with instructions for developing the spirited philosophy of apothecary bartending, lessons on mixology, and a primer on the beneficial actions of medicinal herbs. Inside Botanical Bar Craft, you’ll also find: 65 original recipes for potions, tonics, elixirs, and cocktails, including Kava Cacao Flip, Pregnancy Punch, Victory Garden, Bloody Botanist, Bitters and Soda, Juice of Life, and Euphoria. More than 40 plant profiles that include how those plants grow and suggestions for how to use them behind the bar to draw out their beneficial actions. An accessible explanation of the chemistry and energetics of medicinal herbs. Behind-the-scenes interviews with artisan distillers. Advice and tips for growing a garnish garden. This book will not only appeal to herbalists, herbal enthusiasts, and home cocktail enthusiasts, but also to professional bartenders looking to embrace the use of innovative and highly flavorful natural ingredients in their bar creations. Botanical Bar Craft provides all the answers for those who are curious and wondering how to make a really good drink inspired by and infused with plants. “Unique among cocktail books—it helps readers reconnect their creative selves with the natural environment and healing plants. . . [Sears] equips you with the proper bar techniques to harness the power and fleeting beauty of your surroundings.”—Brian Catapang, bar director and co-owner at Magnus on Water

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Page Count

322

Publisher

Chelsea Green Publishing

Published Date

ISBN 10

1645022404

ISBN 13

9781645022404

Hashtag Jurisprudence

Terror and Legality on Twitter

By: Sharp, Cassandra

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Hashtag Jurisprudence

Terror and Legality on Twitter

By: Sharp, Cassandra

This thoroughly engaging book uses empirical analysis to illustrate that the response of individuals to global terror events, via social media, provokes an opportunity to interpret the ways in which individuals view their place in the world and their relation to law and justice. It is through analysing these responses that Cassandra Sharp demonstrates that a ‘hashtag jurisprudence’ can be constructed.

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Page Count

192

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1800372590

ISBN 13

9781800372597

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

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Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

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Page Count

231

Publisher

Business Expert Press

Published Date

ISBN 10

1637422652

ISBN 13

9781637422656

Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

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Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

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Page Count

130

Publisher

Business Expert Press

Published Date

ISBN 10

1637422636

ISBN 13

9781637422632

Five Poets Write about Aging, Illness, and Mortality

By: Don Nickerson,Fred Taylor,Cassandra McGovern

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Five Poets Write about Aging, Illness, and Mortality

By: Don Nickerson,Fred Taylor,Cassandra McGovern

FIVE POETS began as a vision: What if five writers, two women and three men, who were something else professionally before they became writers-farmers, college reference librarians, psychotherapists, paralegals, and psychiatrists-wrote about their experiences with aging, illness, and mortality? And what if they came together to publish a book of poetry, which only two had done previously? This is the book of their fulfilled vision: ten poems each, reflecting striking individuality, poetic styles, and sensibilities. Many readers will say, "I could have written that " and for good reason: they write with empathy and understanding about the loss of parents, children, siblings, and friends. They understand the fears, regrets, and faltering competencies of aging. And they share surprising discoveries they have made about the oneness, compassion, and self-acceptance that has emerged from their aging and trials. You will appreciate the honesty and grit of these poems. They may move you to write your own stories or poems of what it has meant for you to age, about its pains and its often unexpected gifts.

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Page Count

112

Publisher

Pennywyse Press

Published Date

ISBN 10

1935437364

ISBN 13

9781935437369

Book's by Cassandra McGovern

Botanical Bar Craft

Botanical Bar Craft

Hashtag Jurisprudence

Hashtag Jurisprudence

Pay Attention!

Pay Attention!

Social Media Is About People

Social Media Is About People

Five Poets Write about Aging, Illness, and Mortality

Five Poets Write about Aging, Illness, and Mortality

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