Cassandra M. Bailey's Books

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

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Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

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Age

Page Count

231

Publisher

Business Expert Press

Published Date

ISBN 10

1637422652

ISBN 13

9781637422656

Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

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Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

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Solve jigsaw puzzle

Age

Page Count

130

Publisher

Business Expert Press

Published Date

ISBN 10

1637422636

ISBN 13

9781637422632

Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

Write a review Read reviews Take a Quiz Solve Book Puzzle

Social Media Is About People

By: Cassandra M. Bailey,Dana M. Schmidt

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

130

Publisher

Business Expert Press

Published Date

ISBN 10

1637422636

ISBN 13

9781637422632

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Write a review Read reviews Take a Quiz Solve Book Puzzle

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

By: Cassandra M. Bailey,Dana M. Schmidt

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

190

Published Date

ISBN 10

1637422644

ISBN 13

9781637422649

Book's by Cassandra M. Bailey

Pay Attention!

Pay Attention!

Social Media Is About People

Social Media Is About People

Social Media Is About People

Social Media Is About People

Pay Attention!

Pay Attention!

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