The mass media in different countries reflects dominant concerns of contemporary societies. Ideas of `environmentalism' are often broad and imprecise, holding neither meaning nor currency. Environmentalism and Mass Media sheds new light on the diverse ideas of `environmentalism', the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. Drawing on unique interviews with journalists, media pictures, and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts against which `world views' form present a fascinating picture between North and South. Mass media and communication technology is in danger of locking Northern countries into a ghetto of environmental self-deception, thereby perpetuating poverty in the South. The South's goal remains the attainment of development; the North sees `environmental' problems occuring `elsewhere' - in Eastern Europe and developing countries. Whether or not `environmentalism' becomes a universal cause depends on how and to what extent such sharply contrasting world views can converge.
The increasing international interconnection of the world’s economics has the consequence that more and more German employees have to stay abroad for a longer time.The south-east Asian and especially the Chinese economic environment are gaining a bigger and bigger role – also for the German textile market due to a strong economic growth, the low wage level. Especially in the manufacturing branch this is an important decision factor - at approximately € 0, 32 per hour and the size of a potential market. The low wage level will not rise in the near future but the fact that China’s economic importance is growing requires a new kind of approach to enter the market in any kind of way. Since Germany is a country with only few raw materials the requirements of manpower have changed. During the last years the persons in the responsible departments became aware that China does require special skills regarding management, communication and intercultural interactions. A relatively new area of research has become more and more important for the human resource departments in German companies: the intercultural preparation of employees and expatriates who are the ones that fill the key positions for the exchange of information between the parent company and the office abroad. For a successful expatriation a profound preparation regarding intercultural communication and behaviour is needed. The better the preparation the better will be the expatriation for the company and the expatriate. A failed dispatch abroad can cost the company approximately € 125.000, - per employment. Furthermore the consequences for the expatriate can also be disastrous: social and professional decline and e.g. depression.This work has the aim to answer the following questions: How does well designed training programs look like? What kind of possibilities do exist? Who does offer intercultural training in Germany? How are employees in German textile and clothing companies prepared in practice compared to other industries? Is the investment in intercultural training useful, efficient and worth it?
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