Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
A quaint English village is home to a murderer in the Macavity Award-wining mystery series debut that launched the British crime drama Midsomer Murders. Badger’s Drift is the ideal English village, complete with vicar, bumbling local doctor, and kindly spinster. But when the spinster dies suddenly, her best friend kicks up a fuss loud enough to attract the attention of Detective Chief Inspector Barnaby. And when Barnaby and his eager-beaver deputy start poking around, they uncover a swamp of ugly scandals and long-suppressed resentments seething below the picture-postcard prettiness. In the grand English tradition of the quietly intelligent copper, Barnaby has both an irresistibly dry sense of humor and a keen insight into what makes people tick. The Killings at Badger’s Drift marks Inspector Barnaby’s debut, and offers ample proof that Caroline Graham may indeed be “simply the best detective writer since Agatha Christie” (Sunday Times of London). “Murder most pleasing . . . a corking good mystery.” —Los Angeles Times
This book is a must read for all East Coast surfers who may have felt at sometime that they should apologize for where they are from. The stories and pictures in this book are sure to make the East Coast surfer proud, while sharing a universal story line with surfers all around the world. These stories could very well have taken place in Hawaii or California but, they didnt. The major theme is an eighteen-mile barrier island off the New Jersey coastline known as Long Beach Island (LBI). Every individual in this book is somehow connected to the island. Through a series of short stories from the 1930s to the 21st Century, you will be moved by what these individuals have accomplished in the surfing community as well as the real world. Turn the pages to find out who is an innovator of snowboard technology; a photo editor for Surfer magazine; writer/producer of a Nickelodeon cartoon; and an award recipient from the president of the United States. Meet local surfing legends: Wimpy, Tinker, and Huckleberry. Find out what surfing pioneers did in the days before surfing wetsuits and wax. Travel around the world and through time for: Surfing in Vietnam during the Vietnam War; Running a surf hostile in Puerto Rico in the 1990s; Capturing storm surf on film for the last twenty years from all over the globe. Learn what unique surfing product came to a local surfer in a dream and how the internationally known franchise - Ron Jon Surf Shop, got its start on LBI. Youre sure to enjoy the Why We Surf section with unedited material from our local surfers, ages fifteen to sixty-three. Hear about some of their most memorable surfing experiences and gain their deepest insights about this incredible sport and lifestyle. The book has over one hundred pictures from family collections, 60s surf magazines, and professional portfolios of some of the top surfing photographers. Surfing collectors will especially enjoy some of the vintage material. Surfing the Web will give you the links you need for everything from weather information to lodging on LBI. For those of you who are still learning about LBI, Local Breaks gives you the low-down about surfing conditions and even parking. There is something in Surfing LBI for surfers of every age and level of expertise. Its a feel good book that will leave you stoked every time you open it.
Gothic verse liberated the dark side of Romantic and Victorian verse: its medievalism, melancholy and morbidity. Some poets intended merely to shock or entertain, but Gothic also liberated the creative imagination and inspired them to enter disturbing areas of the psyche and to portray extreme states of human consciousness. This anthology illustrates that journey. This is the first modern anthology of Gothic verse. It traces the rise of Gothic in the late eighteenth century and follows its footsteps through the nineteenth century. Gothic has never truly died as it constantly reinvents itself, and this lively, illustrated and annotated anthology offers students the atmospheric poetry that originally studded terror novels and inspired horror films. Alongside canonical verse by Coleridge, Keats and Poe, it introduces readers to lesser-known authors excursions into the macabre and the grotesque. A wide range of poetic forms is included: as well as ballads, tales, lyrics, meditative odes and dramatic monologues, a medievalist romance by Scott and Gothic drama by Byron are also included in full. A substantial introduction by Caroline Franklin puts the rise of Gothic poetry into its historical context, relating it both to Romanticism and Enlightenment historicism. Although Gothic fiction has now been receiving serious critical attention for twenty years, Gothic verse has been largely overlooked. It is therefore hoped that this anthology will stimulate scholarly interest as well as readers pleasure in these unearthly poems.
Study of three North American women novelists combining the standpoints of gender studies and narratology. By analyzing the works of Thomas, Marlatt, and Erdrich through the lenses of subjectivity, gender studies, and narratology, Caroline Rosenthal brings to light new perspectives on their writings. Although all three authors write metafictions that challenge literary realism and dominant views of gender, the forms of their counter-narratives vary. In her novel Intertidal Life, Thomas traces the disintegration of an identity through narrative devices that unearth ruptures and contradictions in stories of gender. In contrast, Marlatt, in Ana Historic, challenges the regulatory fiction of heterosexuality. She offers her protagonist a way out into a new order that breaks with the law of the father, creating a "monstrous" text that explores the possibilities of a lesbian identity. In her tetralogy of novels made up of Love Medicine, Tracks, The Beet Queen, and The Bingo Palace, Erdrichresists definite readings of femininity altogether. By drawing on trickster narratives, she creates an open system of gendered identities that is dynamic and unfinalizable, positing the most fragmented worldview as the most enduring. By applying gender and narrative theory to nuanced analysis of the texts, Rosenthal's study elucidates the correlation between gender identity formation and narrative. Caroline Rosenthal is Professor and Chair of American Literature at the Friedrich-Schiller University in Jena, Germany. Her book Narrative Deconstructions of Gender was published by Camden House in 2003.
The first three Chief Inspector Barnaby mysteries, the basis for the British crime drama Midsomer Murders. The Killing at Badger’s Drift: After a spinster is murdered in the seemingly quaint village of Badger’s Drift, her best friend kicks up a fuss, attracting attention from Detective Chief Inspector Barnaby. When Barnaby and his eager-beaver deputy begin poking around, they uncover a swamp of ugly scandals and long-suppressed resentments seething below the picture-postcard prettiness . . . “Murder most pleasing . . . a corking good mystery.” —Los Angeles Times Death of a Hollow Man: A leading man is murdered during a performance in a small English village, and Inspector Barnaby and his deputy are on the case. While Barnaby may lack certain skills as a theater critic, he is just the man to catch a killer . . . “A theatrical whodunit worthy of a deep bow.”—The New York Times Death in Disguise: The Lodge of the Golden Windhorse has provided the citizens of Compton Dando with splendid fodder for gossip, prompting speculation of arcane rituals and bizarre sexual practices. But with the murder of the commune’s leaders, the rumor-mill goes into overdrive. Now Chief Inspector Barnaby must separate rumor from reality in a case where the facts are often stranger than fiction . . . “Wonderfully funny, with such solid, traditional underpinnings as good plotting, judiciously dropped clues, and a luminescent turn of phrase: a likely-to-be New Age classic.”—Kirkus Reviews
This study offers a reconceptualization of the factive presupposition. It presents a cognitive-functional account based on three central features: the event structure of semantic classes of matrix predicates, the sources of modal stances in the complement clause, and the coercive potential of predicate-complement combinations. In this way the study complements the dominant formal pragmatic and formal syntactic theories on factivity.
An onstage murder in a small English village draws the beloved detective into “a theatrical whodunit worthy of a deep bow” (The New York Times). Actors do love their dramas, and the members of the Causton Amateur Dramatic Society are no exception. However, even the most theatrically minded have to admit that murdering the leading man in full view of the audience is a bit over the top. Luckily, Inspector Barnaby is in that audience, and while he may lack certain skills as a theater critic, he’s just the man to catch a killer. In this second Barnaby mystery, the inspector is in his element, and so is author Caroline Graham, a former actress, who tweaks her collection of community-theater artistes and small-town drama queens with merciless delight. Death of a Hollow Man was the basis for the second episode in season one of the acclaimed ITV crime drama Midsomer Murders.
The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the working practice of the modern advertising agency as well as the conceptual and creative side. Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking.
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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