The book is a comprehensive introduction to the work of the Estonian-German biologist Jakob von Uexküll. After a first introductory chapter by Morten Tønnessen and a second chapter on Uexküll's life and philosophical background, it contains four chapters devoted to the analysis of his main works. They are followed by a vast eighth chapter which deals with the influence Uexküll had on other philosophers and scientists. Finally, the author discloses his conclusions, focused on the possibility of updating Uexküll’s work. As far as the key issue is concerned, the Uexküllian Umwelt is the perceptive and operative world which surrounds animal species; it is a subjective species-specific construction which provides living organisms with great security and behaviour stability. The relationship that the animal carries out with its environment is a complex system of semiotic interactions: its behaviour is not a set of mechanical reactions, but a spontaneous attribution of meaning to the outside world.
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
The book is a comprehensive introduction to the work of the Estonian-German biologist Jakob von Uexküll. After a first introductory chapter by Morten Tønnessen and a second chapter on Uexküll's life and philosophical background, it contains four chapters devoted to the analysis of his main works. They are followed by a vast eighth chapter which deals with the influence Uexküll had on other philosophers and scientists. Finally, the author discloses his conclusions, focused on the possibility of updating Uexküll’s work. As far as the key issue is concerned, the Uexküllian Umwelt is the perceptive and operative world which surrounds animal species; it is a subjective species-specific construction which provides living organisms with great security and behaviour stability. The relationship that the animal carries out with its environment is a complex system of semiotic interactions: its behaviour is not a set of mechanical reactions, but a spontaneous attribution of meaning to the outside world.
The term “Anthropocene”, the era of mankind, is increasingly being used as a scientific designation for the current geological epoch. This is because the human species now dominates ecosystems worldwide, and affects nature in a way that rivals natural forces in magnitude and scale. Thinking about Animals in the Age of the Anthropocene presents a dozen chapters that address the role and place of animals in this epoch characterized by anthropogenic (human-made) environmental change. While some chapters describe our impact on the living conditions of animals, others question conventional ideas about human exceptionalism, and stress the complex cognitive and other abilities of animals. The Anthropocene idea forces us to rethink our relation to nature and to animals, and to critically reflect on our own role and place in the world, as a species. Nature is not what it was. Nor are the lives of animals as they used to be before mankind´s rise to global ecological prominence. Can we eventually learn to live with animals, rather than causing extinction and ecological mayhem?
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