A Master’s in Love & a Bachelor’s in Growth is a two-part book composed of many different experiences with a collage of linked short stories that includes a dash of visual aids. This collection includes a journey filled with life’s inevitable trials, tribulations, heartaches, heartbreaks, triumphs, victories, and personal enlightenment. You will undergo an adventurous path influenced by moments and lessons acquired through life experiences during higher education. You will also have an opportunity to engage in this journey by responding to conversational questions found at the end of each story. These cultivating heart- to- heart questions will enable you to reflect on your life experiences and share your story. This book has a few primary goals: to influence, to encourage, and to inspire, which simply means to impact; to share experiences and moments that resonate with the audience, which simply means to entertain. Maybe we can learn something about ourselves that classes did not teach us, but life did.
Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
As the population ages, increasing numbers of older people require the attention and services of mental health professionals. Despite their prevalence, however, mental health problems in this population often go undiagnosed and therefore untreated. This textbook offers medical students and professionals the information they need to care for older people with mental disorders. Drs. Donna Cohen and Carl Eisdorfer, two internationally recognized experts in geriatric mental health, provide a comprehensive framework within which students and practitioners alike can address the salient issues of the field. These include the biopsychosocial aging processes, specific pathologies prevalent in later life, social issues common to the elderly, the delivery of care in various settings, and the economic policies affecting services for older people. The authors' goal is not only to enhance clinical practice but also to urge physicians to develop and coordinate a more holistic care strategy that acknowledges the complex challenges of older patients. To this end, Cohen and Eisdorfer discuss essential principles of optimal care, the latest research findings, evidence- and consensus-based practice standards, resources to help professionals keep abreast of the changing mental health landscape, and ethical dilemmas of clinical practice and research. The signal strength of this book lies in its integrated approach, an approach that emphasizes the philosophy and principles of caring for older people along with clinical practices and issues. From this broader perspective, the authors describe the many factors that influence the lives, health, and well-being of older patients and their caregivers, making this an ideal text for psychiatrists, psychologists, nurses, and social workers.
In recent years there has been an explosive growth in the field of calixarene chemistry. Calixarenes Revisited, a sequel to the 1989 publication Calixarenes, brings researchers right up to date with current developments in this increasingly competitive area. Covering in depth the synthesis, characterization and properties, as well as conformation, reactions and complex formations of these 'baskets', Calixarenes Revisited is the most complete treatment of the subject available for researchers employing calixarenes in their work. It builds on the framework of the first volume, and can be used by readers already familiar with the field. For those with a less detailed background, it can be used in tandem with Calixarenes to provide a complete picture. Spanning the period 1989 to 1996, items are fully referenced and an extensive bibliography is included.
The macroeconomic development of most major industrial economies is characterised by boom-bust cycles. Normally such boom-bust cycles are driven by specific sectors of the economy. In the financial meltdown of the years 2007–9 it was the credit sector and the real-estate sector that were the main driving forces. This book takes on the challenge of interpreting and modelling this meltdown. In doing so it revives the traditional Keynesian approach to the financial-real economy interaction and the business cycle, extending it in several important ways. In particular, it adopts the Keynesian view of a hierarchy of markets and introduces a detailed financial sector into the traditional Keynesian framework. The approach of the book goes beyond the currently dominant paradigm based on the representative agent, market clearing and rational economic agents. Instead it proposes an economy populated with heterogeneous, rationally bounded agents attempting to cope with disequilibria in various markets.
Facing the Prospect of Horrendous Casualties, How the Suddenly Newly-Installed President Took the Bull by the Horns and Ended World War Two and Created Macarthur's Empire
Facing the Prospect of Horrendous Casualties, How the Suddenly Newly-Installed President Took the Bull by the Horns and Ended World War Two and Created Macarthur's Empire
Having come off vicious battles in Saipan and Peleliu, this volume continues the war with the invasion of the Philippines, Iwo Jima, and Okinawa. The battle for Iwo Jima, coming ever closer to Japan, caused many casualties, the most so far in the Pacific war. But it did not compare to the next battle, the one for Okinawa, where heavy casualties were incurred not only by the troops on the ground but by the sailors on ships, attacked by suicide bombers whose pilot’s sole mission was to crash his bomb-carrying plane into an American ship. With the death of President Roosevelt, Harry Truman faced the momentous decision of dropping the atomic bomb on Japan, wiping out tens of thousands of civilians, or instead invading Japan and face perhaps a million casualties among American forces, given what happened on Iwo Jima and Okinawa. Truman drooped the bomb and the Japanese, after much soul searching, surrendered. Enter General Douglas MacArthur, appointed Supreme Commander for the occupation of Japan. He retained the emperor against the howling of those calling for revenge and retribution, ending up with a totally peaceful occupation up to the time the occupations forces left Japan.
A Master’s in Love & a Bachelor’s in Growth is a two-part book composed of many different experiences with a collage of linked short stories that includes a dash of visual aids. This collection includes a journey filled with life’s inevitable trials, tribulations, heartaches, heartbreaks, triumphs, victories, and personal enlightenment. You will undergo an adventurous path influenced by moments and lessons acquired through life experiences during higher education. You will also have an opportunity to engage in this journey by responding to conversational questions found at the end of each story. These cultivating heart- to- heart questions will enable you to reflect on your life experiences and share your story. This book has a few primary goals: to influence, to encourage, and to inspire, which simply means to impact; to share experiences and moments that resonate with the audience, which simply means to entertain. Maybe we can learn something about ourselves that classes did not teach us, but life did.
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