Carl J. Schramm, PhD's Books

Inside Real Innovation

How the Right Approach Can Move Ideas from R&D to Market-- and Get the Economy Moving

By: Eugene Fitzgerald,Andreas Wankerl,Carl J. Schramm

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Inside Real Innovation

How the Right Approach Can Move Ideas from R&D to Market-- and Get the Economy Moving

By: Eugene Fitzgerald,Andreas Wankerl,Carl J. Schramm

This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.

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Page Count

247

Publisher

World Scientific

Published Date

ISBN 10

9814327980

ISBN 13

9789814327985

Better Capitalism

Renewing the Entrepreneurial Strength of the American Economy

By: Robert E. Litan,Carl J. Schramm

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Better Capitalism

Renewing the Entrepreneurial Strength of the American Economy

By: Robert E. Litan,Carl J. Schramm

Shows that, with wise and informed policymaking, the American entrepreneurial engine can rally and the true potential of the economy can be unlocked.

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Page Count

275

Publisher

Yale University Press

Published Date

ISBN 10

0300146787

ISBN 13

9780300146783

Burn the Business Plan

What Great Entrepreneurs Really Do

By: Carl J. Schramm

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Burn the Business Plan

What Great Entrepreneurs Really Do

By: Carl J. Schramm

Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.

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Page Count

288

Publisher

Simon and Schuster

Published Date

ISBN 10

1476794367

ISBN 13

9781476794365

Book's by Carl J. Schramm, PhD

Inside Real Innovation

Inside Real Innovation

Better Capitalism

Better Capitalism

Burn the Business Plan

Burn the Business Plan

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