Carl Arthur Solberg's Books

International Marketing

Strategy development and implementation

By: Carl Arthur Solberg

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International Marketing

Strategy development and implementation

By: Carl Arthur Solberg

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.

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Page Count

577

Publisher

Routledge

Published Date

ISBN 10

1351732897

ISBN 13

9781351732895

Strategic International Marketing

Strategy Development and Implementation

By: Carl Arthur Solberg,Håvard Huse

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Strategic International Marketing

Strategy Development and Implementation

By: Carl Arthur Solberg,Håvard Huse

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

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Page Count

404

Publisher

Taylor & Francis

Published Date

ISBN 10

1040032036

ISBN 13

9781040032039

Hubert Humphrey

A Biography

By: Carl Solberg

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Hubert Humphrey

A Biography

By: Carl Solberg

The most authoritative biography of the consummate liberal politician of the second half of the twentieth century.

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Page Count

582

Publisher

Minnesota Historical Society Press

Published Date

ISBN 10

0873514734

ISBN 13

9780873514736

Book's by Carl Arthur Solberg

International Marketing

International Marketing

Strategic International Marketing

Strategic International Marketing

Hubert Humphrey

Hubert Humphrey

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