This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
Recipes and cookbooks, meals and mouthfuls have framed the way Candace Walsh sees the world for as long as she can remember, from her frosting-spackled childhood to her meat-eschewing college years to her post-college phase as a devoted Martha Stewart's Entertaining disciple. In Licking the Spoon, Walsh tells how, lacking role models in her early life, she turned to cookbook authors real and fictitious (Betty Crocker, Martha Stewart, Mollie Katzen, Daniel Boulud, and more) to learn, unlearn, and redefine her own womanhood. Through the lens of food, Walsh recounts her life's journey?from unhappy adolescent to straight-identified wife and mother to divorcée in a same-sex relationship?and she throws in some dishy revelations, a-ha moments, take-home tidbits, and mouth-watering recipes for good measure. A surprising and rambunctiously liberating tale of cooking and eating, loving and being loved, Licking the Spoon is the story of how?accompanied by pivotal recipes, cookbooks, culinary movements, and guides?one woman learned that you can not only recover but blossom after a comically horrible childhood if you just have the right recipes, a little luck, and an appetite for life's next meal.
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
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