Can Uslay's Books

The Global Rule of Three

Competing with Conscious Strategy

By: Jagdish Sheth,Can Uslay,Raj Sisodia

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The Global Rule of Three

Competing with Conscious Strategy

By: Jagdish Sheth,Can Uslay,Raj Sisodia

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.

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Page Count

302

Publisher

Springer Nature

Published Date

ISBN 10

3030574733

ISBN 13

9783030574734

Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

By: Naresh K. Malhotra,Can Uslay,Ahmet Bayraktar

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Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

By: Naresh K. Malhotra,Can Uslay,Ahmet Bayraktar

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

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Page Count

148

Publisher

Business Expert Press

Published Date

ISBN 10

1631574345

ISBN 13

9781631574344

Marketing Theory

Evolution and Evaluation

By: Jagdish N. Sheth,Atul Parvatiyar,Can Uslay

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Marketing Theory

Evolution and Evaluation

By: Jagdish N. Sheth,Atul Parvatiyar,Can Uslay

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works

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Page Count

310

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394310544

ISBN 13

9781394310548

Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

By: Naresh K. Malhotra,Can Uslay,Ahmet Bayraktar

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Relationship Marketing Re-Imagined

Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

By: Naresh K. Malhotra,Can Uslay,Ahmet Bayraktar

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Page Count

148

Publisher

Business Expert Press

Published Date

ISBN 10

1631574345

ISBN 13

9781631574344

The Global Rule of Three

Competing with Conscious Strategy

By: Jagdish Sheth,Can Uslay,Raj Sisodia

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The Global Rule of Three

Competing with Conscious Strategy

By: Jagdish Sheth,Can Uslay,Raj Sisodia

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

302

Publisher

Springer Nature

Published Date

ISBN 10

3030574733

ISBN 13

9783030574734

Book's by Can Uslay

The Global Rule of Three

The Global Rule of Three

Relationship Marketing Re-Imagined

Relationship Marketing Re-Imagined

Marketing Theory

Marketing Theory

Relationship Marketing Re-Imagined

Relationship Marketing Re-Imagined

The Global Rule of Three

The Global Rule of Three

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