WHEN WE THINK ABOUT GREAT ENTREPRENEURS, WE NOTICE SOMETHING IN COMMON: THEY WENT BEYOND THE OBVIOUS. THEY THOUGHT OUTSIDE THE BOX. THEY SAW SOLUTIONS WHEN THE REST OF THE MARKET ONLY SAW HINDRANCES. THAT'S THE SKILL I WANT TO HELP YOU DEVELOP. Everybody knows how hard it is to own a company in the current market—mortality is high, and achieving the desired profit takes time, discipline, and planning. As you build a company, or even while still developing your business idea, you notice some of the complications that might prevent you from going forward: lack of financial control, bad time management, wanting to do everything all at once, inability to finish things, lack of collaboration and team training. However, few people know how to survive adversity, grow and reach success. To teach these and other secrets about entrepreneurship Camila Farani—businesswoman, investor, and Shark Tank Brasil shark—wrote her first book. In this book, she deals with subjects such as Brazilian informal culture, lack of specialization and the need for continuous management studies. Through recognizing the fear of taking your next step, Farani brings to you all of her knowledge from nearly twenty years of experience, which will help today's entrepreneurs become tomorrow's great business leaders. Here, you'll learn to: Protect your business from the most common mistakes made by aspiring entrepreneurs during the first stages of a business; Align your idea to a structured, guided business model to offer solutions that will actually attract your clientele; Price the products and services you're offering to the market fairly; Get out of your comfort zone, go beyond the obvious, and innovate, strengthening your business; Build a business plan based on clarity around your resources, efficiency, judicious execution, and scale growth strategy. And, most of all, understand that, when it comes to business, giving up is not an option!