Cameron S. Foote's Books

The Business Side of Creativity

The Complete Guide for Running a Graphic Design Or Communications Business

By: Cameron S. Foote

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The Business Side of Creativity

The Complete Guide for Running a Graphic Design Or Communications Business

By: Cameron S. Foote

Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

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Page Count

444

Publisher

W. W. Norton & Company

Published Date

ISBN 10

039373093X

ISBN 13

9780393730937

The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

By: Cameron S. Foote

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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

By: Cameron S. Foote

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

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Page Count

436

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393733289

ISBN 13

9780393733280

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

By: Cameron S. Foote

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The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

By: Cameron S. Foote

The go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

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Page Count

416

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393733297

ISBN 13

9780393733297

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

By: Cameron S. Foote

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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

By: Cameron S. Foote

The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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Page Count

224

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393733785

ISBN 13

9780393733785

Book's by Cameron S. Foote

The Business Side of Creativity

The Business Side of Creativity

The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

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