The must-read summary of David M. Scott's book: "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly". This complete summary of the ideas from David M. Scott's book "The New Rules of Marketing and PR" describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your PR firm. Today, the internet has completely changed the rules of marketing and PR forever. In his book, the author predicts that the real marketing and PR challenges in the years ahead will be to stay at the cutting edge of the various internet-based ways of communicating with customers. This summary will teach you how to succeed in the future by harnessing the power of the internet in order to reach more customers than ever before. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Rules of Marketing and PR" and find out how you can keep up with the changes brought by the internet and use them to your advantage.
The must-read summary of Kevin Kelly's book: "New Rules for the New Economy: 10 Radical Strategies for a Connected World". This complete summary of the ideas from Kevin Kelly's book "New Rules for the New Economy" shows how our world is now focused on connectivity. The new economy is all about communication becoming deeper, more cost effective and wider than ever before. In his book, the author demonstrates how the future of this network is the future of the planet's economic system. This summary presents readers with the 10 fundamental principles of network economics. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "New Rules for the New Economy" and discover how the world of communication is changing and what this means for the future.
The must-read summary of Patrick Kelly and John Case's book: "Faster Company: Building the World's Nuttiest Turn-on-a-Dime Home-Grown Billion-Dollar Company". This complete summary of the ideas from Patrick Kelly and John Case's book "Faster Company" tells the story of Kelly's company PSS/World Medical Inc. and how it has become the leader in the medical supply industry. In their book, the authors explain how the company achieved its success by applying the principles of a faster company. This concept is a set of four building blocks and eleven commandments that allow any company in any industry to become a faster company, positioning itself to achieve and sustain a high-rate of on-going growth, regardless of external market conditions. By reading this summary, you will learn the principles of becoming a faster company and how you can apply them to your company. Added-value of this summary: • Save time • Understand key principles • Expand your business knowledge To learn more, read "Faster Company" and discover why you should become a faster company and how to do it.
The must-read summary of Bill Gates' book: "Business @ the Speed of Thought: Using a Digital Nervous System". This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation’s ability to adapt to changing circumstances rapidly. To achieve this, information needs to flow within the business enterprise efficiently. The best way to achieve this is by building a Digital Nervous System. A Digital Nervous System combines personal computer, internet and communication technologies. It will be the conceptual framework around which a better understanding of the challenges of the marketplace will be constructed – and from which the company’s response will be planned and implemented. This Digital Nervous System will mean companies can transfer information around the organisation so completely that business decisions at all levels of the organisation can be made as quickly as information becomes available. These organisations will be ideally suited to the demands and requirements of the evolving business environment. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Business @ the Speed of Thought" and discover an insight into the Digital Nervous System, the ‘‘killer application’’ of business in the 21st century.
The must-read summary of Thomas Davenport, Laurence Prusak and James Wilson's book: "What's the Big Idea? Creating and Capitalizing on the Best Management Thinking". This complete summary of the ideas from Thomas Davenport, Laurence Prusak and James Wilson's book "What's the Big Idea?" shows that when it comes to implementing new management ideas in an organisation, it's not the business gurus who really count. The most important people are the "idea practitioners" - the people who sort through the ideas, choose the right ones and then implement them. In their book, the authors explain how you can enhance your chances of success by taking advantage of new business thinking and putting more emphasis on building the ranks of idea practitioners. This summary is a guide to making a noticeable different to business operations by listening to the right people. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What's the Big Idea?" and discover why you should start listening to the idea practitioners in your business in order to progress towards the future.
The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison". This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary – to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don’t just try and compete in your industry – create and dominate your own unique business category. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Becoming a Category of One" and excel in business differentiation.
The must-read summary of Daniel Burrus and John David Mann's book: "Flash Foresight: How to See the Invisible and Do the Impossible". This complete summary of the ideas from Daniel Burrus and John David Mann's book "Flash Foresight" explains how a flash foresight is a "blinding flash of the future obvious". It is the ability to intuitively grasp what will unfold in the foreseeable future and then to understand the hidden opportunities involved. In their book, the authors explain how you can consistently generate these flash foresights using seven key triggers which you can understand and apply. This summary will teach you how to find new ideas before everyone else and stay ahead of the curve. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Flash Foresight" and discover the key to developing a strategy for staying ahead of the game.
The must-read summary of Vijay Govindarajan and Chris Trimble's book: "The Other Side of Innovation: Solving the Execution Challenge". This complete summary of the ideas from Vijay Govindarajan and Chris Trimble's book "The Other Side of Innovation" shows that companies are struggling to make innovation happen. Some give their workers free time to come up with new ideas, some have detailed processes for closing the loop between ideas and execution, and others put the burden of innovation on talented individuals. In their book, the authors explain that the undeniable fact is that organisations are not designed for innovation. They are optimised for ongoing operations. Innovation must be carried out in partnership with the corporation’s performance engine to be useful. This summary provides an accurate formula for innovation that companies can use to successfully come up with new ideas. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Other Side of Innovation" and discover the key to making your company successful through innovation.
The must-read summary of Gordon Bethune’s book: “From Worst to First: Behind the Scenes of Continental's Remarkable Comeback”. This complete summary of the ideas from Gordon Bethune’s book “From Worst to First” shows that all successes in your business or in your career will be the result of your ability to create, develop and maintain healthy and honest relationships. As the author rightly points out, there is no such thing as a successful company that sells a product nobody wants and where employees don’t want to come to work. In his book, Bethune explains how you must create a working environment that adds value and motivates employees to achieve success. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read “From Worst to First” and find out how you can add value to your business by making it a great place to work.
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking". This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product". This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm. In their book, the authors explain that as long as you understand the basic principles of what you want to accomplish, you'll probably generate more buzz and media attention by handling PR yourself. This summary will tell you everything you need to know if you want to be effective at generating publicity and creating a buzz around your company. Added-value of this summary: • Save time • Understand key concepts • Expand your PR skills To learn more, read "Full Frontal PR" and discover the key to doing your own PR and getting people excited about your message.
The must-read summary of Suzanne Berger's book: "How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy". This complete summary of the ideas from Suzanne Berger's book "How We Compete" presents the author's research on how world companies are competing and suggests that the impact of globalisation is not quite as one-dimensional as we think. According to the author, globalisation presents significant dangers to corporations, as well as opportunities. This summary explains the forces behind globalisation and provides advice on how to make sure your company uses the best strategies in order to stay on top. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "How We Compete" and learn from the world's biggest companies on how to compete in the global economy.
The must-read summary of David D'Alessandro and Michele Owens' book: "Executive Warfare: 10 Rules of Engagement for Winning Your War for Success". This complete summary of the ideas from David D'Alessandro and Michele Owens' book "Executive Warfare" shows how being smart, hard-working and able to generate results will generally get you promoted when you first begin working for an organization. However, once you get to senior management level, these abilities are no longer enough. To keep moving forward at this level, you need to start building relationships with people of influence. In their book, the authors offer ten rules of engagement that you should be using in order to have a chance of rising to the top and staying there. By reading this summary, you will learn the secret to pushing your career further. Added-value of this summary: • Save time • Understand key principles • Expand your knowledge To learn more, read "Executive Warfare" and learn the ten key principles that will put you at the top of the corporate ladder.
The must-read summary of Gary Vaynerchuk's book: " Crush It! Why Now is the Time to Cash In on Your Passion". This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they’re absolutely passionate about into a successful business venture. This summary aims to take you from the drudgery of an unloved job to being 'pumped up’ for work every morning. Pick your passion and become an expert. Do the research and make sure you know everything there is to know about your chosen field. Create great content and be authentic. Then it’s all about harnessing the power of the World Wide Web. In fact, this is the key - not only to success but also to the advertising dollar. Build a website, set up a blog and use the huge number of social networking forums to get your message out there. The internet can massively and quickly increase your visibility and the more hits you get the more advertising money you can pitch for. Of course none of this will happen without the ability to hustle; that’s how you get the advertisers interested and keep them that way. Added-value of your summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Crush It!" and discover how your work can be your own passion.
The must-read summary of Nomi Prins's book: “It Takes a Pillage: Behind the Bailouts, Bonuses, and Backroom Deals From Washington to Wall Street”. This complete summary of "It Takes a Pillage" by Nomi Prins, a renowned journalist and former Wall Streeter, presents her argument that the current crisis is not the result of subprime mortgages but of the financial system. She proposes solutions and reforms to try to deal with this problem. Added-value of this summary: • Save time • Understand how Wall Street took advantage of its own bailout • Expand your knowledge of American economics and politics To learn more, read "It Takes a Pillage" and discover the dark insider secrets of Wall Street and the financial crisis.
The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life". This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be done in order to reach that goal and how you can achieve them to give your customers the best experience possible and keep them coming back again and again. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Engaged!" and find out why you should boost the motivation of your workforce to attract more loyal customers.
The must-read summary of Brian P. Moran and Michael Lennungton's book: “The 12 Week Year: Get More Done in 12 weeks than Others Do in 12 Months”. This complete summary of the ideas in Brian P. Moran’s and Michael Lennungton’s book “The 12 Week Year” explains that for many companies, December is the best sales month of the year as everyone focuses on the “year-end-push” towards annual targets. This summary highlights the importance of periodisation – changing your time frame so you make sure every week counts. And it explains how you can achieve in a 12-week period as much as you previously achieved over an entire year. Added- value of this summary: • Save time • Understand the key concepts • Develop your business knowledge To learn more, read the summary of “ The 12 Week Year” and boost your productivity ! ABOUT THE AUTHOR Business News Publishing operates as a media company. The Company offers magazines, custom media, e-newsletters, websites, conferences, events, and market research services. Business News Publishing serves customers in the United States.
The must-read summary of Rhonda Abrams' book: "Winning Presentation in a Day: Get it Done Right, Get it Done Fast". This complete summary of the ideas from Rhonda Abrams' book "Winning Presentation in a Day" shows that putting together a powerful and persuasive presentation is a challenge, but if you're organised and structure your approach, you should be able to put everything together in 24 hours or less. In her book, the author reveals that the real key to being effective in this task is planning. Planning eliminates wasted effort and any unnecessary steps that may waste your time, energy and resources. This summary offers useful tips on creating and delivering any type of presentation and simple techniques that will improve your presentation planning forever. Added-value of this summary: • Save time • Understand key concepts • Expand your presentation skills To learn more, read "Winning Presentation in a Day" and discover the key to creating a presentation that will blow your audience away in less than 24 hours.
The must-read summary of Jonathan Tisch and Karl Weber's book: "The Power of We: Succeeding Through Partnerships". This complete summary of the ideas from Jonathan Tisch and Karl Weber's book "The Power of We" shows that the key to economic and corporate success in today’s complex business world is to build and maintain smart partnerships with individuals, community groups and other organisations. But despite all the obvious advantages of partnerships, building and maintaining them is difficult for most people and organisations, as everyone has to be prepared to put aside their focus on individual concerns. In their book, the authors argue that you will always achieve more by collaborating with others than you’ll ever achieve by being hard-driving or intimidating. This summary is a must-read for anyone who wants to learn how to stay profitable through collaboration. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Power of We" and form partnerships to boost your success.
The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On". This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible. Added-value of this summary: • Save time • Understand the essential techniques • Expand your communication skills To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!
The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires". This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people’s hearts and motivations aren’t changing at all. In fact, people today are still as predictable as they always have been, and are still subject to the laws of the universe that seem impervious to change. In his book, the author explains that it is therefore possible to predict what will be effective in the future by investigating what has worked in the past. The key lies in thinking, learning and planning around the laws of the advertising universe. This summary will teach you how to apply the laws to your specific situation and offer your product in the right way. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Wizard of Ads" and discover the key to effective advertising that captures the attention of customers.
The must-read summary of Dan Roam's book: "Show and Tell: How Everybody Can Make Extraordinary Presentations". This complete summary of the ideas in Dan Roam's book "Show and Tell" explains that while sharing your ideas is essential to achieve both personal and professional success, most people dread public speaking and try to avoid it. The author gives three simple rules to follow that will guarantee you give a great presentation; tell the truth, tell it with a story and tell it with pictures. If you follow these rules, you'll be able to give interesting and engaging presentations in no time. Added-value of this summary: • Save time • Understand key concepts • Expand your communication and leadership skills To learn more, read "Show and Tell" and discover how to improve your presentation technique.
The must-read summary of Brian S. Wesbury's book: “It’s Not as Bad as You Think: Why Capitalism Trumps Fear and the Economy Will Thrive”. This complete summary of "It's Not as Bad as You Think" by Brian S. Wesbury, a renowned American economist, outlines his argument that the financial future may be hard to predict, but it will in the end be profitable as entrepreneurs don’t give up, He illustrates how everyone will be able to benefit from great possibilities in the future. Added-value of this summary: • Save time • Understand financial forecasting and its implications • Expand your knowledge of economics and finance To learn more, read "It's Not as Bad as You Think" and discover why capitalism always overcomes fear and leads to economic rebound.
The must-read summary of James Citrin's book: "Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy". This complete summary of the ideas from James Citrin's book "Zoom" shows that in order to succeed and excel in the emerging economy, business leaders need to master six basic strategies. In his book, the author explores each of these strategies and defines ways in which companies can learn to apply this strategy in their own working space. This summary demonstrates that the successful companies of the future will be those that manage to combine enduring leadership principles and the innovations made possible by new technology. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Zoom" and discover the key to staying successful in the current tech-driven world.
The must-read summary of Keith Sawyer's book: "Group Genius: the Creative Power of Collaboration". This complete summary of the ideas from Keith Sawyer's book "Group Genius" shows how collaboration is the real secret to breakthrough creativity. In his book, Keith Sawyer reveals that new ideas actually emerge from the bottom-up, from the creative efforts of a large number of people, each of whom nudges the idea forward or adds a little twist. What finally comes out the other end of the creative process is an idea which cannot truthfully be said to be the exclusive result of any one person’s thinking. By reading this summary, you will learn how to generate innovation, making it possible and feasible for everyone to collaborate on developing new ideas. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Group Genius" and discover how you can create a working environment that encourages innovation through group thinking.
The must-read summary of Clay Shirky's book: "Here Comes Everybody: The Power of Organizing Without Organizations". This complete summary of the ideas from "Here Comes Everybody" shows that groups of people are incredibly hard to organise. That’s why until now, only large corporations could generally afford to buy the tools and build the infrastructure required to sync the joint efforts of lots of people. According to author Clay Shirky, that’s about to change. For effectively the first time in history, a whole bevy of new social tools are coming into prominence which make it easy for groups to collaborate and take collective action.This summary explains that the environment in which the game of business is played has changed. You need to find ways to make these new social tools work for you rather than against you. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Here Comes Everybody" and it will change the way you think about the new era of social media.
The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.
The must-read summary of William Joyce, Nitrin Nohria and Bruce Roberson's book: "What Really Works: The 4+2 Formula for Sustained Business Success". This complete summary of the ideas from William Joyce, Nitrin Nohria and Bruce Roberson's book "What Really Works" asks a fundamental question: "What is the secret to sustained business success?" In their book, the authors reveal the research they carried out in order to answer this question, which they summarise in one simple result: all successful companies master six specific management practices. This summary explains each of these practices and how you can implement them to boost the success of your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "What Really Works" and discover the key strategies for future success.
The must-read summary of Christopher Witt's book: "Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas". This complete summary of the ideas from Christopher Witt's book "Real Leaders Don't Do PowerPoint" shows that when leaders speak, they're not generally trying to dazzle their audience with their mastery of presentation technology. In reality, leaders speak to make a difference, to promote their vision and to change the way people think. In his book, the author argues that in order to learn how to speak like a leader yourself, you must learn how to shape your message in such a way that it will encourage your audience to think differently now, and therefore act differently in the future. This summary provides readers with the four essential elements of speaking like a leader and delivering high quality speeches and presentations that will make an impact. Added-value of this summary: • Save time • Understand key concepts • Expand your presentation skills To learn more, read "Real Leaders Don't Do PowerPoint" and find out how you can learn to speak like a leader and influence people every time you deliver a presentation.
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy". This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. Added-value of this summary: • Save time • Understand the needs of your customers • Create products that your customers will pay for To learn more, read “Lean Customer Development” and get to know your customers’ needs and develop products to satisfy them!
The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't". This complete summary of the ideas from "How to Grow When Markets Don't" shows that for many years, the answer for growth creation was thought to be product innovation – a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just because it is slightly better. This summary suggests a more effective strategy: “demand innovation” – identifying and serving the customer needs which arise naturally out of the sale of existing products and services. It’s very possible that your company will have hidden assets that, if used properly, can generate value. Examples of this include access to and knowledge of your customer base, and technical expertise in your industry. This summary takes the reader through a five-step process to harness demand innovation. The authors encourage companies to look at customer interaction at the beginning of the process, not the end; they suggest being aware not only of assets but of liabilities holding you back, such as a mismatch in skill-sets or distributors having veto power over development. Added-value of this book: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "How to Grow When Markets Don’t" and discover a compelling blueprint for long-term strategy and short term, applicable changes.
The must-read summary of Stanley Rich and David Gumpert's book: "Business Plans that Win $$$: Lessons from the MIT Enterprise Forum". This complete summary of the ideas from Stanley Rich and David Gumpert's book "Business Plans that Win $$$" shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the great challenges to building a successful business. Yet the process of developing a business plan also serves another important function – it forces business owners and entrepreneurs to focus on company excellence and profitability in the marketplace above all else. Although investor decisions sometimes appear to defy logic and reason, there is order and structure in the way they analyse potential investment opportunities. The business plan is the starting point for all such discussions; opportunities to progress matters further. In essence, business plans have become the entry point to funding markets. This summary highlights that the key to winning funding with a business plan is to look at things from the potential investor’s perspective – and being able to make a viable case for the investment. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Business Plans that Win $$$" and discover the perfect guide to building a successful business plan.
The must-read summary of Marcus Sieff's book: "Management the Marks & Spencer Way: Lead, Motivate and Succeed". This complete summary of the ideas from Marcus Sieff's book "Management the Marks & Spencer Way" shows that in business, in management and in life, a winning philosophy consists of 4 key factors: good relationships, commitment to quality and improvement, a spirit of co-operation and support for worthwhile community projects. In his book, the author explains how M&S has remained a top company by focusing on its customer and he analyses how good businesses create excellent interpersonal relationships He divides his recommendations into 10 themes; this summary demonstrates each of the themes and how they can help you on your way to success. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Management the Marks & Spencer Way" and discover management techniques that have ensured success for the world's biggest companies.
The must-read summary of John Naisbitt and Patricia Aburdene's book: "Re-Inventing the Corporation: Transforming Your Job and Your Company for the New Information Society". This complete summary of the ideas from John Naisbitt and Patricia Aburdene's book "Re-Inventing the Corporation" shows that there is currently a window of opportunity open to re-invent the way business and society is structured. This opportunity has been generated by two trends which have converged at this specific point in history. In their book, the authors explain that, as a result, the concept of the corporation as a business unit must be re-invented if the corporation is to remain the building block of the business infrastructure. This summary provides guidelines that you can follow to transform your job and your company in line with the new information society. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Re-Inventing the Corporation" and discover the key to evolving and moving towards the future.
The must-read summary of Peter Fingar's book: “Extreme Competition: Innovation and the Greatest 21st Century Business Reformation”. This complete summary of "Extreme Competition" by Peter Fingar, presents the author's argument that technology and Internet have freed information. He analyses how business will survive in this new global economy. Added-value of this summary: • Save time • Understand how businesses will adapt to the new global economy • Expand your knowledge of globalization and competition To learn more, read "Extreme Competition" and discover how globalization affects competition and business innovation.
The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition". This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback than you ever are settling for polite and expedient advice. In his book, the author explains that this down-to-earth approach is vital on 12 topics in particular, if you're to have any chance of succeeding. This summary explains each of these 12 key areas and will teach you the importance of getting real-world feedback on each of them. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Reality Check" and find out how you can avoid entrepreneurial traps.
The must-read summary of John P. Kotter and Lorne A. Whitehead's book: "Buy-In: Saving Your Good Idea from Getting Shot Down". This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question: "How do you get people to buy-in to your brilliant ideas, suggestions and proposals?". In their book, the authors reveal that in order to do this, you should start by explaining your idea to other people and then use a simple four-step strategy. This summary explains each of the steps involved and provides a new method for getting everyone to see things your way. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Buy-In" and discover the key to spreading your ideas and getting people to agree with you.
The must-read summary of General Stanley McChrystal's book "Team of Teams: New Rules of Engagement for a Complex World". This complete summary of the ideas from General Stanley McChrystal's book "Team of Teams" shows that hierarchies are no longer the most effective way to structure an organisation. Instead, organisations should transform themselves into interconnected and effective networks which are resilient and adaptable. Using the structure of the US army as an example, the author explains exactly how to arrange your organisation to produce the best possible results. Added-value of this summary: • Save time • Understand the key concepts • Improve your social and communication skills To learn more, read "Team of Teams" and discover how re-structuring your organisation can yield better results.
The must-read summary of Tom Rath and Barry Conchie's book “Strengths Based Leadership: Great Leaders, Teams and Why People Follow” This complete summary of the ideas from Tom Rath and Barry Conchie's book "Strengths Based Leadership" outlines the characteristics common to the best and most effective leaders and explains how you can identify and develop your personal strengths in an efficient way, thus providing you with the opportunity to learn how to become a leader in your own right. Added-value of this summary: • Save time • Understand key concepts • Expand your leadership skills To learn more read "Strengths Based Leadership" and follow the road to great leadership!
The must-read summary of Mike Lee's book: “The Freedom Agenda: Why a Balanced Budget Amendment is Necessary to Restore Constitutional Government”. This complete summary of "The Freedom Agenda" by Mike Lee, a prominent American politician, presents his examination of US national debt and its implications: inflation, stagnation, and potential insolvency. He argues that the only solution to this crisis is to pass an amendment to the Constitution which will require the federal government to pass a balanced budget every year. Added-value of this summary: • Save time • Understand the implications of American national debt • Expand your knowledge of American budgets and economics To learn more, read "The Freedom Agenda" and discover how national debt can impact civil liberty and the economy.
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