Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.
This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating: o the importance of being market-oriented, with a focus on expanding the "marketers' toolbox", i.e. considering the expanded marketing mix through all areas of marketing o the need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o a continued focus on a key differentiating content coverage of the text, namely branding, the expanded marketing mix and customer-focus. EMM in particular will also be more strongly integrated throughout the text o the increasing interdependence of goods and services to the extent that goods and services are increasingly bundled together o the centrality of positioning to marketing o a focus on 'Digital Marketing and Social Networking' through the addition of a new chapter o a stronger Asia-Pacific focus through examples and pedagogical features.
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
The Bible is the most quoted book in the western world, and likely the most misunderstood. It is often thought to be little more than religious mythology, or a collection of moral and ethical guidelines, or a series of quaint but irrelevant legends. But what if the Bible were read on its own terms, as a highly personal and unbelievably passionate love story? What if the Bible is really a wild tale of relentless pursuit, the diary of a God who can’t bear to be separated from the people he loves? In God on Paper you’ll share in a conversation that takes a new look at Scripture, a dialogue that entertains doubts and questions about the value–and the validity–of the Bible. And you’ll encounter an amazing love story of divine proportions. Go ahead and join the conversation. You might be surprised by what you find.
This book, originally published in 1966, deals mainly with morphemes and with grammatical and syntactic behaviour. Although some vocabulary material is contained in this volume, and some more in the Linguistic Survey of the Northern Bantu Borderland, vocabulary comparison itself plays little part. The volume presents an overall picture of the working of representative languages from each section of the Handbook and provides grammatical material which will help future students in classifying the languages to their typological as apart from their lexical features.
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