Bruce W. Marcus's Books

New Dimensions in Investor Relations

Competing for Capital in the 21st Century

By: Bruce W. Marcus,Sherwood Lee Wallace

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New Dimensions in Investor Relations

Competing for Capital in the 21st Century

By: Bruce W. Marcus,Sherwood Lee Wallace

Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen müssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können.

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Page Count

438

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471141534

ISBN 13

9780471141532

Competing for Capital

Investor Relations in a Dynamic World

By: Bruce W. Marcus

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Competing for Capital

Investor Relations in a Dynamic World

By: Bruce W. Marcus

Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD "More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession." --June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, and Educator "Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies." --Robert C. Roeper Managing Director, VIMAC Ventures, LLC "As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way." --Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP "Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style." --Dixie Watterson IR consultant, Communica Partners "Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization." --Mark Kollar Managing Director, Cubitt Jacobs & Prosek

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Page Count

242

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471448621

ISBN 13

9780471448624

Client at the Core

Marketing and Managing Today's Professional Services Firm

By: August J. Aquila,Bruce W. Marcus

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Client at the Core

Marketing and Managing Today's Professional Services Firm

By: August J. Aquila,Bruce W. Marcus

Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain language to convey practical, well thought-out ideas." -Patrick J. McKenna, a leading international consultant toprofessional service firms "The authors have captured the changing role of professionalservices marketing and firm management. There is valuable insight[in this] down-to-earth guide to competing successfully in the newenvironment." -David Maister, author and consultant "The book is a masterpiece! Aquila and Marcus have produced theessential guide for managing a professional services firm. They'vemarshaled their considerable real-life experiences and far-reachingvision into a veritable operating manual for the successfulfirm." -Rick Telberg, Editor at Large, American Institute ofCertified Public Accountants "At its heart, this book is the running shoe for legal andaccounting professionals who want to put the client first.Following the evolution of the industry over the past twenty-fiveyears, this must-have for every professional services firm is thekey to leading in the turbulent and highly competitive watersahead." -Richard S. Levick, Esq., President, Levick StrategicCommunications, LLC coauthor, Stop the Presses: The Litigation PRDesk Reference "Client selection and retention is one of the critical successfactors for a professional services firm, and Aquila and Marcus doa masterful job at educating us on the necessary ingredients ofeach. The chapters on firm governance and paying for performanceare thought provoking and certainly challenging to the conventionalwisdom. If you want a better understanding of marketing and leadinga professional firm in these turbulent times, this book isessential." -Ronald J. Baker, author, Professional's Guide to ValuePricing and The Firm of the Future "Client at the Core is a commonsense approach to keeping yourprofessional services firm relevant in the twenty-first century'sclient-driven economy. Aquila and Marcus have hit a home run withtheir insightful analysis and poignant prose." -Jeffrey S. Pawlow, Managing Shareholder, The GrowthPartnership, Inc.

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Page Count

352

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471681873

ISBN 13

9780471681878

Professional Services Marketing 3.0: Its Evolution, Its Future, and How to Thrive with It

By: Bruce W. Marcus

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Professional Services Marketing 3.0: Its Evolution, Its Future, and How to Thrive with It

By: Bruce W. Marcus

In this original and insightful work, Bruce W. Marcus describes the evolutionary process from the traditional, rigid, top-down law and accounting firms of the the 20th century to today's contemporary, client-oriented and competitive firms. It began in 1977 with a U.S. Supreme Court striking down the ethical restraints barring frank promotional activities. By introducing the concept of active competition, and adapting traditional marketing activities to professional firms, it led to reshaping accounting, legal and marketing practices to the unique and distinctive needs of the changing professional services market. It is history as a guide to the future. "Professional Services Marketing 3.0" describes the evolutionary process from 1977 (Professional Services Marketing 1.0) as a guide to where marketing is now (Professional Services Marketing 2.0), to where it's going ("Professional Services Marketing 3.0"), and, significantly, how to survive and thrive in the marketing needs of the future. BUY NOW or SAVE BIG WHEN BUY DIRECT FROM THE PUBLISHER at http: //cpaclick.com/psm3dot

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